Articles
<![CDATA[Pengaruh Customer Bonding dan Customer Experience Terhadap Loyalitas Pelanggan Shampo NR Kecamatan Medan Sunggal (Studi Kasus Pada PT. Ikapharmindo Putramas) ]]>
<![CDATA[Putri Ezramia Pasaribu]]>;
<![CDATA[Wan Rizca Amelia]]>;
<![CDATA[Sugito Sugito]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v4i1.1687
<![CDATA[This purpose of study was to determine and analyze the effect of customer bonding and customer experience on customer loyalty of Shampoo NR at districts of medan sunggal (student case study of PT.Ikapharmindo Putramas Medan)’’. The research method used was exploratory research, where the variables were measured using a Likert scale. Methods of data collection is done by interview (interview), with a list of questions (questionair). population in this study were all NR Shampoo customers. totaling 57 people. Sampling with the saturated sampling method or better known as the census. In this study, the population was relatively small, as many as 57 people. Data processing using SPSS version 23 software, with descriptive analysis and hypothesis testing with multiple regression analysis. The results showed that: (1) partially customer bonding variables affect customer loyalty NR Shampoo at PT.Ikapharmindo Putramas Medan sunggal ; (2) partially customer experience variables affect customer loyalty NR Shampoo at PT.Ikapharmindo Putramas Medan sunggal; (3) At the same time, there is a significant positive impact between customer retention and customer experience. Customer Retention NR Shampoo PT. Ikapharmindo Putramas Medan]]>
<![CDATA[The Role Of Fınancıal Technology In Improvıng The Economy MSMES On JL. Setıa Budı Medan After Pandemıc Covıd-19 ]]>
<![CDATA[Chandra Sembiring]]>;
<![CDATA[Wan Rizca Amelia]]>;
<![CDATA[Alfifto Alfifto]]>;
<![CDATA[Siti Alhamra Salqaura]]>;
<![CDATA[Haryaji Catur Putera Hasman]]>
<![CDATA[ Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science ]]>
Publisher : <![CDATA[Cita Konsultindo Research Center ]]>
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<![CDATA[The purpose of this study was to determine and analyze the role of financial technology in improving the economy of SMEs on Jl. Setia Budi Medan after COVID-19 pandemic. The data collection technique used in this study was by interview, namely by interviewing several MSME actors on Jl. Setia Budi Medan who uses financial technology such as digital payments and peer to peer lending. Researchers use qualitative research using sources with the collection of samples of SMEs on Jl. Setia Budi Medan. The results of this study can analyze the role of financial technology in helping SMEs on Jl. Setia Budi Medan is improving its economy, which was previously slumped by the COVID-19 pandemic]]>
<![CDATA[THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT TOKOPEDIA (CASE STUDY OF TOKOPEDIA USERS IN MEDAN DISTRICT, JOHOR) ]]>
<![CDATA[Rahman, Arif Muluk]]>;
<![CDATA[Amelia, Wan Rizca]]>;
<![CDATA[Nasution, Fadli Adnin]]>;
<![CDATA[Zulham, Zulham]]>
<![CDATA[ Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities ]]>
Publisher : <![CDATA[Universitas Dharmawangsa Medan ]]>
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DOI: 10.46576/ijsseh.v3i1.2975
<![CDATA[ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.]]>
<![CDATA[Promosi Cashback Pada Ovo dan Harga dalam Mempengaruhi Perilaku Konsumen ]]>
<![CDATA[Amelia, Wan Rizca]]>;
<![CDATA[Salqaura, Siti Alhamra]]>;
<![CDATA[Safina, Wan Dian]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v4i2.2903
<![CDATA[This article aims to find out whether promotions in the form of cashback and prices can influence consumer behavior which is focused on FEB UMA students. This problem is focused on changes in consumer behavior who make payments using OVO at merchants who have collaborated. The cashback referred to in this research can be in the form of OVO Points which can later be used for shopping, ordering food, or ordering online transportation. The type of research used is associative quantitative research. The population in the research was 272 students from the Faculty of Economics and Business, University of Medan Area Management Study Program and it is known that the number of samples to be studied was 73 respondents. Data collected through questionnaires. The data analysis technique uses multiple regression. This study concludes that based on the results of the hypothesis test (t test) the Cashback promotion variable has a positive and significant effect on consumer behavior and price has a positive and significant effect on consumer behavior. Using a simultaneous test (f test), it was concluded that cashback promotions and prices had a positive and significant effect on consumer behavior.]]>
<![CDATA[Pengaruh Display Produk dan Store Atmosfer Terhadap Impulse Buying Melalui Emotional Response Sebagai Variabel Intervening Pada Customer Matahari Medan Fair ]]>
<![CDATA[Sijabat, Yeni Anggriani]]>;
<![CDATA[Amelia, Wan Rizca]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4335
<![CDATA[This article or writing aims to determine the influence of product displays and store atmosphere on impulse buying through emotional response as an intervening variable for Matahari Medan Fair customers. Apart from that, to find out whether the product display is able to attract consumers' attention to the goods being sold, be it communication information, promotions or visuals that attract consumers. Data was collected through a questionnaire. The population size could not be determined, so we produced a sample using hair's opinion, bringing the total to 96 respondents. Data analysis was carried out via PLS-SEM using the SmartPLS 3.0 program. The research results show the conclusion that product display has a positive and significant effect on impulse buying, as proven by p-values 0.000 0.05. Store Atmosphere has a positive and significant effect on impulse buying, as proven by p-values 0.005 0.05. then indirectly, Product Display through Emotional Response to Impulse Buying has a positive and significant effect on impulse buying, as proven by p-values 0.012 0.05. Store Atmosphere through Emotional Response to Impulse Buying has a positive and significant effect on impulse buying as proven by p-values 0.003 0.05]]>
<![CDATA[Dampak Program Pemulihan Layanan terhadap Loyalitas Pelanggan di Industri Logistik ]]>
<![CDATA[Suryani, Wan]]>;
<![CDATA[Amelia, Wan Rizca]]>;
<![CDATA[Iriantini, Dwi Bhakti]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4336
<![CDATA[This research discusses the impact of service recovery programs on customer loyalty in the logistics industry with a focus on marketing public relations, service recovery and customer loyalty. In the context of an increasingly competitive logistics industry, maintaining customer loyalty is crucial for the company's business continuity. A service recovery program is an important strategy to carry out. A service recovery program is an effort to resolve customer problems or dissatisfaction by providing compensation or satisfactory solutions, so as to improve the relationship between the company and customers who experience problems. This research used a purposive sampling method with a sample of 400 respondents. The research results show that marketing public relations and service recovery have a positive effect on customer loyalty. The conclusion of this research is that marketing, public relations, and service recovery have a high relationship with customer loyalty at PT. Nugraha Ekakurir (JNE) route in Medan]]>
<![CDATA[Workshop Pembuatan Engsel Sederhana Menggunakan Mesin Bubut Bagi Mahasiswa di Growth Centre LLDIKTI Wilayah - I ]]>
<![CDATA[Idris, Muhammad]]>;
<![CDATA[Iswandi, Iswandi]]>;
<![CDATA[Amelia, Wan Rizca]]>;
<![CDATA[Harahap, Uun Novalia]]>
<![CDATA[ IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 1 No 1 (2023): April ]]>
Publisher : <![CDATA[CV. IRA PUBLISHING ]]>
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DOI: 10.56862/irajpkm.v1i1.50
<![CDATA[This workshop aims to teach students understanding and practical skills in making simple hinges using a lathe. A hinge is a mechanical device used to connect two objects to allow rotational movement around a certain axis. Through practical training, students will learn about the basic principles of lathes, selecting the right materials, precision measurements, and the correct working techniques in manufacturing simple hinges. This workshop will focus on practical steps, from reading technical drawings to the final stages of completion. Participants will be guided by instructors in lathe operations and manufacturing techniques so that they can develop valuable practical skills for the industrial world. By attending this workshop, students are expected to be able to apply the knowledge gained to engineering-based projects, broaden their technical horizons, and gain a competitive advantage in future career competitions.]]>
<![CDATA[Marketing Perspective in Social Enterprise Performance: A Bibliometric Analysis ]]>
<![CDATA[Salqaura, Siti Alhamra]]>;
<![CDATA[Rizca Amelia, Wan]]>;
<![CDATA[Alfifto, Alfifto]]>;
<![CDATA[Catur Putera Hasman, Haryaji]]>
<![CDATA[ Journal of Critical Realism in Socio-Economics (JOCRISE) Vol. 1 No. 1 (2022): Critical Realism: Paradigm Shifts ]]>
Publisher : <![CDATA[University of Darussalam Gontor Press ]]>
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DOI: 10.21111/jocrise.v1i1.8
<![CDATA[Social enterprise performance is a subject that is being intensively researched in recent years because the effects are claimed to be accelerated a country's economic development. The purpose of this study is to analyze the correlation of marketing regarding social enterprise performance so that it can present theoretical frameworks and guides for new researchers. The Scopus, Crossref, and google scholar databases were used in this research. This research uses qualitative methods from the literature review. The most cited paper is “Social Marketing: An Approach to Planned Social Change”. The most prolific years were 2015 to 2019. This research resulted in three major topics that are currently being researched, namely social marketing, enterprise, and performance. Furthermore, the results of this study also indicate future research opportunities.]]>
<![CDATA[ANALISIS KETAHANAN UKM SEPATU DAN SANDAL DI KOTA MEDAN ]]>
<![CDATA[Tobing, Fitriani]]>;
<![CDATA[Amelia, Wan Rizca]]>;
<![CDATA[Purike, Era]]>;
<![CDATA[Suryani, Wan]]>;
<![CDATA[Azizah, Nur]]>;
<![CDATA[Kesumah, Priatna]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): Juni: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/jurimbik.v3i2.439
<![CDATA[Usaha kecil dan menengah merupakan kelompok pelaku ekonomi yang mempunyai peranan penting bagi pertumbuhan ekonomi di Indonesia, karena dapat mengurangi pengangguran dan kemiskinan, memajukan perekonomian di suatu wilayah serta mampu bertahan ketika terjadi goncangan krisis ekonomi karena skala usahanya yang kecil sehingga lebih mudah dalam melakukan penyesuaian terhadap lingkungan yang terjadi. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh karakteristik manajerial, teknologi informasi, modal, integrasi rantai pasokan dan pemasaran terhadap ketahanan organisasi pada UKM Sepatu dan sandal di Kota Medan. Populasi penelitian ini adalah pengrajin sepatu dan sandal di Kota Medan. Metode penentuan sampel dengan menggunakan metode probably sampling. Data penelitian menggunakan data primer melalui penyebaran kuesioner dan data sekunder yang diperoleh dari studi pustaka dan jurnal. Pengujian hipotesis menggunakan teknik analisis SEM. Sampel yang digunakan dalam penelitian ini sebanyak 50 orang pengrajin. Hasil temuan menunjukkan bahwa terdapat pengaruh karakteristik manajerial, teknologi informasi, modal, integrasi rantai pasokan dan pemasaran terhadap ketahanan organisasi pada UKM sepatu dan sandal di Kota Medan.]]>
<![CDATA[Analisis Laporan Keuangan untuk Menilai Kinerja Keuangan Sebelum dan Sesudah Pandemi pada Perusahaan Sektor Perbankan yang Terdaftar di Bursa Efek Indonesia ]]>
<![CDATA[Hutagaol, Adrian Michel H]]>;
<![CDATA[Prayudi, Ahmad]]>;
<![CDATA[Amelia, Wan Rizca]]>
<![CDATA[ BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/budgeting.v5i2.9725
<![CDATA[The aim of this research is to find out how the financial performance of four banking companies listed on the Indonesia Stock Exchange was before and after the Covid 19 virus pandemic. The type of data used in this research is secondary data, namely research data sources obtained and collected by researchers indirectly, but with other parties. The data collection technique in this research is documentation technique. In this research, researchers used the paired samples T-Test as a tool to hypothesize in this research. Based on the results of the T-Test samples, the financial performance of PT Bank Rakyat Indonesia Tbk. Based on the liquidity ratio through current calculations and the quick ratio experienced a significant decrease. The financial performance of PT Bank Rakyat Indonesia Tbk based on the solvency ratio through calculating the debt to asset ratio and debt to equity ratio has increased significantly. The financial performance of PT Bank Rakyat Indonesia Tbk based on the activity ratio through calculating total asset turnover experienced a significant increase. Financial performance of PT Bank Central Asia Tbk. Based on the profitability ratio through the calculation of return on investment, it has decreased significantly and based on the calculation of return on Equity, PT Bank Mandiri Tbk has experienced a significant increase. Keywords: Activity Ratio, Liquidity Ratio, Profitability Ratio, Solvency Ratio.]]>
