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Digital-Based Educational Strategies For Msmes In Border Areas To Implement A Green Economy Yeremia Niaga Atlantika; Benedhikta Kikky Vuspitasari; Eligia Monixa Salfarini; Rison Rison
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6792

Abstract

This research aims to describe effective educational strategies for digital-based MSMEs (Micro, Small, and Medium Enterprises) to implement a green economy in the border areas. The methodology used is a qualitative-descriptive approach. Data sources were collected through interviews employing 8 informants from 4 clusters of SMEs in the border areas. Data analysis was conducted through the processes of reduction, presentation, and conclusion drawing. It reveals the issues faced by SMEs in enhancing their knowledge, perceptions, and behaviors towards the green economy. The summarized data is then validated through FGD (Focus Group Discussion) activities based on PBL (Problem-Based Learning) involving all the informants. This PBL-based FGD process yields educational strategies aimed at developing digital technology-based literacy for the implementation of a green economy by SMEs in border areas.
Study Of The Effectiveness Of The Cultural Practice Of “Balale” (Gotong Royong) Planting Rice Of The Dayak Benyadu Tribe Supporting Family Food Security In Border Area Communities Eligia Monixa Salfarini; Maya Sari; Nikodemus Talis
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7067

Abstract

Food security and family welfare will be realized if farmers are able to meet the needs of their families. Local farmers still live the culture in their lives including in farming. One of the local cultures that is still alive in agriculture is the balale culture. Balale culture is carried out by border communities in planting rice together which is their main livelihood. Therefore, it is necessary to examine the effectiveness of balale culture as local wisdom in supporting the food security of local farming families. Using qualitative methods, data were obtained through observation and interviews with participants. The selected participants are local farmers who still apply the belale culture. Data were analyzed using the triangulation method where data were organized, reduced and codified to draw conclusions about the effectiveness of belale culture in supporting the food security of farming families. The results showed that belale culture is still very effective in maintaining the resilience of local farmers and even improving the family economy.
PENDAMPINGAN PENGELOLAAN MEDIA SOSIAL DINAS KOMINFO M ELALUI PROGRAM MAGANG MAHASISWA DI KABUPATEN BENGKAYANG Nova Eliza Lestari; Eligia Monixa Salfarini
Jurnal Pengabdian Bukit Pengharapan Vol. 6 No. 1 (2026)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v6i1.1134

Abstract

Perkembangan teknologi informasi dan komunikasi mendorong instansi pemerintah untuk memanfaatkan media sosial sebagai sarana penyebaran informasi publik. Dinas Komunikasi dan Informatika Kabupaten Bengkayang telah menggunakan media sosial untuk menyampaikan berbagai informasi kepada masyarakat, namun masih menghadapi beberapa kendala, seperti belum tersusunnya jadwal publikasi konten secara konsisten, keterbatasan ide konten kreatif, serta keterbatasan perangkat lunak pendukung pengelolaan media sosial. Kegiatan pengabdian ini bertujuan untuk mendukung optimalisasi pengelolaan media sosial melalui program magang mahasiswa. Metode yang digunakan adalah Participatory Action Research (PAR) yang dilaksanakan melalui tahapan identifikasi masalah, perencanaan, pelaksanaan pendampingan, dan evaluasi. Kegiatan dilaksanakan selama satu bulan dengan melibatkan mahasiswa dalam dokumentasi kegiatan, penyusunan konten, penulisan caption, peliputan, dan publikasi informasi digital. Hasil kegiatan menunjukkan bahwa pendampingan memberikan dampak positif terhadap pengelolaan media sosial instansi. Konten yang dipublikasikan menjadi lebih terstruktur, tampilan informasi lebih menarik, serta mulai memperoleh respons dan interaksi dari masyarakat. Selain memberikan manfaat bagi instansi dalam meningkatkan kualitas penyebaran informasi publik, kegiatan ini juga memberikan pengalaman praktis bagi mahasiswa dalam bidang komunikasi digital dan pengelolaan media sosial. Dengan demikian, program pendampingan melalui magang mahasiswa dapat menjadi bentuk kolaborasi yang efektif antara perguruan tinggi dan instansi pemerintah dalam mendukung penguatan komunikasi publik berbasis digital.