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Business Plan As An Effort To Revitalization Of Bumdes In Air Latak Village, Seluma Barat District, Seluma Regency Hidayat, Taofik; Soleh, Ahmad; Kresnawati, Kresnawati
Journal of Law, Social Science, and Management Review Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i1.433

Abstract

A sound business plan will help BUMDes develop, optimize local resources, and improve community well-being. With a well-thought-out plan, BUMDes can become a sustainable economic driver for the village. Therefore, revitalizing BUMDes in Air Latak Village, West Seluma District, Seluma Regency is crucial to maximize the village's economic potential, particularly in the tent and wedding stage business. The research findings indicate that Business Opportunities: The BUMDes in Air Latak Village, West Seluma District, Seluma Regency has significant potential in event equipment rentals, which can support the village’s economic empowerment. Vision and Mission: The BUMDes of Air Latak Village, West Seluma District, Seluma Regency aims to advance businesses, empower the community, preserve culture, and support the local economy. Business Goals: Appropriate performance indicators ensure that the objectives of the business—such as tents, chairs, and wedding stages—of BUMDes in Air Latak Village, West Seluma District, Seluma Regency are achieved and provide economic benefits for the village. Marketing Strategy: The strategy includes targeting the right market segments, local collaborations, and digital promotion to increase visibility and reach. Resources: Management training, digital marketing, and financial management are essential to improve efficiency and quality. Financial Plan: This includes funding sources, financial projections, and revitalization steps to ensure the business’s sustainability. Evaluation and Control: The evaluation of funding sources and financial projections ensures the sustainability and efficiency of the business.
Analisis Pengaruh Electronic Word of Mouth (EWOM) dalam Mempengaruhi Keputusan Berkunjung ke Dinoland Garut Hidayat, Taofik; Rudhan, Andi Muhammad; Rindiani, Lisna
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7067

Abstract

Rapid developments in digital technology have made information about tourist destinations more accessible to the public, one of which is through Electronic Word of Mouth (EWOM). This study aims to analyse the influence of EWOM on the decision to visit Dinoland Garut. This study uses a quantitative approach with descriptive and associative methods. The population in this study was visitors to Dinoland Garut, with sampling techniques using incidental non-probability sampling. The number of samples used was 68 respondents, selected based on specific criteria. Data was collected through questionnaires distributed directly to visitors who had visited Dinoland. The results showed that there was a significant influence between EWOM and the decision to visit. Good information management through digital platforms can increase visitor interest, thereby increasing the decision to visit. The implication of this study is that tourism destination managers need to utilise EWOM as a marketing strategy to increase the number of visitors and improve the image of tourism destinations in the public eye.
Ecofeminism in Baduy Customary Practices: Women as Ecological Buffers and Customary Parents Hidayat, Taofik; Hasanah Lie, Raudhatul; Prayitno, Prayitno
Journal Of Social Science (JoSS) Vol 5 No 1 (2026): Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/bbvk0n29

Abstract

Feminism is a theoretical approach and critical school of thought that aims to examine the inequality of gender-based power relations in various dimensions of social life. Ecofeminism emerged as a development of feminist thought that links the oppression of women with the exploitation of nature. This perspective holds that the logic of domination that positions nature as an object to be controlled and exploited is in line with the patriarchal perspective that demeans women. When feminism and ecofeminism are applied in the context of indigenous communities in Indonesia, women's experiences need to be understood contextually and in layers. In the Baduy Indigenous Community, the relationship between men and women in Baduy society is complementary, without patterns of domination or placing women in a subordinate position. This study aims to understand the role of Baduy women as ecological actors who play a central role in sustainability. By combining the results of previous research and an ecofeminist perspective, this paper attempts to view the Baduy as a concrete example of indigenous ecofeminism. This research is a qualitative ethnographic study with a descriptive and analytic approach. The main focus is to explore how the role of Baduy women in ecological activities is read from an ecofeminist perspective. The results show that Baduy women are the backbone of their indigenous community's food and economic security, carrying out vital roles that are closely integrated with spiritual beliefs and environmental sustainability. Baduy women, through their adherence to Pikukuh customary law and daily interactions that respect nature.