Article Per Year (5 Year)
p-Index From 2021 - 2026
3.968
P-Index
This Author published in this journals
All Journal Journal of Education and Learning (EduLearn) JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA INTEKNA JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL DIVERSITA LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) Martabe : Jurnal Pengabdian Kepada Masyarakat Ihsan: Jurnal Pengabdian Masyarakat Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceeding International Seminar of Islamic Studies PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi Prosiding Seminar Nasional Universitas Serambi Mekkah
Mutia Arda, Mutia
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Berajah Journal

 1 
THE INFLUENCE OF REVIEW CONTENT AND PRODUCT QUALITY ON PURCHASE INTEREST WITH TRUST AS AN INTERVENING VARIABLE Arda, Mutia; Andriany, Dewi
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.313

Abstract

Today's technological advances have made many smartphone companies try to be at the forefront in order to attract buying interest from potential consumers. The aim of this research is to analyze the influence of review content and product quality on buying interest in Samsung series z smartphone products through trust in the buying interest of generation z consumers. The population in this study is all Medan city residents who use Samsung series z products. The sample in this study used a quota sampling of 100 people. The data collection technique in this research uses a questionnaire technique. The data analysis technique in this research uses a quantitative approach using statistical analysis using Auter Model Analysis, Inner Model Analysis and Hypothesis Testing. Data processing in this research uses the PLS (Partial Least Square) software program. The results of this research prove that directly review content, product quality and trust have a significant effect on buying interest, review content and product quality have a significant effect on trust and indirectly review content and product quality have a significant effect on buying interest through trust in the people of Medan city.
Co-Authors Andika Wahyu Andika Wahyu AYU PRATIWI, WIDYA B. A. Siregar, Rizky Dewi Andriany Dharmawati Dharmawati, Dharmawati Dini Daulay, Rahma Firmansyah, Nunung Agus Gustina Siregar H Manurung, Yayuk Hafsah Hafsah Hayulina Manurung, Yayuk Indari, Ayu Lailan Safina Hasibuan Lila Bismala Maulana Banurea, Ahmad Muhammad Zulham Muharnif M Nasution, Dewi Kesuma Nikmal, Nikmal Popy Popy Popy, Popy Putra, Yudha Andriansyah Rahma Dini Daulay Rizky B. A. Siregar Rizky Bayu Andika Siregar S. Damanik, Wawan Safina Hasibuan, Lailan Sari Siregar, Fatimah Siregar, Rahmad Bahagia Susi Handayani Syaiful Amri Saragih Wawan S. Damanik Wawan Septiawan Damanik Yayuk H Manurung Yayuk Hayulina Manurung Yudha Andriansyah Putra Zogner Halawa, Kevin