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All Journal GEMAH RIPAH: Jurnal Bisnis Agroterap Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Awin Mulyati
Universitas 17 Agustus 1945 Surabaya
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Other

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Journal : Agroterap

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PERTUNJUKAN LIVE MUSIC, CUSTOMER EXPERIENCE, CAFE ATMOSPHERE TERHADAP CUSTOMER SATISFACTION DI CAFE PLAYGO KOTA SIDOARJO Tamara Asmara; , IGN Anom Maruta; Awin Mulyati
AGROTERAP : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya Vol 1 No 2 (2021): November
Publisher : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya

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Abstract

At this time the F&B business is growing as can be seen from the mushrooming of cafes or coffee shops throughout Indonesia. Over time, to attract cafe customers, not only selling coffee was accompanied by various innovations. As in Sidoarjo, there are lots of cafes lined up. One of them that is of concern is Cafe Playgo. This cafe is always full of visitors and there is a home band live music every day. The purpose of this study was to determine the effect of Live Music Performances, Customer Experience, and Cafe Atmosphere on the satisfaction of cafe visitors who are crowded with visitors. As for supporting this research, the method used by the author is quantitative research and with data collection techniques using questionnaires. The results showed that the live music performance variable had a positive effect on customer satisfaction, the customer experience variable had a positive effect on customer satisfaction, and the cafe atmosphere had a positive effect on customer satisfaction. To achieve maximum customer satisfaction, business people need to improve and develop what customers should need, one of which is the existence of facilities such as live music, paying attention to customer experience, and a cafe atmosphere.
127 PENGARUH BRAND AMBASSADOR DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURE REPUBLIC PADA MASYARAKAT KOTA GRESIK Tsany Diana Assyifa; Awin Mulyati; Sri Andayani
AGROTERAP : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya Vol 2 No 2 (2022): November
Publisher : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya

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The Korean wave has been spreading more and more over the last few years. The term "Korean Wave" refers to a number of South Korean products that are currently popular in Indonesia, including K-dramas, films, music (K-pop), fashion, food and cosmetics. K-Pop is currently quite popular among Indonesians of all ages, from teenagers to adults, women and men. The Korean Wave became widely adopted in Indonesia thanks in large part to K- pop. This study aims to ascertain how much influence Brand ambassadors and Korean Wave have on purchasing decisions for Nature Republic products in Gresik City Communities. To collect data, this research used a Google Form based questionnaire which was used as an instrument. The research sample consisted of 100 respondents. From the results of this t test, it shows that partially there is a positive and significant influence between the Brand Ambassador and Korean Wave variables on purchasing decisions for Nature Republic products for the people of Gresik City. As for the simultaneous f test, both also have a significant effect on the Purchase Decision of Nature Republic products in Gresik City Communities.
Co-Authors , IGN Anom Maruta Mahmud Mahmud Nabila Alivia Aura Nur Adilah Rachmawati Novaria Salsa Bila Fitri Rochmaniah Sinta Levia Budi T. Sri Andayani Tamara Asmara Tsany Diana Assyifa Ute Ch. Nasution