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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT International Humanities and Applied Science Journal Shirkah: Journal of Economics and Business Journal of Humanities and Social Studies International Journal for Educational and Vocational Studies Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen International Journal of Economy, Education and Entrepreneurship (IJE3) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal Of World Science Formosa Journal of Science and Technology (FJST) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Social And Economics Research West Science Business and Management Research Horizon Enrichment: Journal of Multidisciplinary Research and Development The Eastasouth Journal of Social Science and Humanities Siber International Journal of Digital Business Edueksos: Journal Pendidikan Sosial dan Ekonomi
Ngadino Surip Diposumarto, Ngadino Surip
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The Effect Of Product Quality And Price Perception On Purchasing Decisions Of Emina Cosmetic Products On Shopee With Brand Image As An Intervening Variable Kusumadevi, Mutiara , Porista; Diposumarto, Ngadino Surip; Pranowo, Agus Setyo
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10716

Abstract

This research aims to determine the effect of product quality and price perception on the purchasing decisions of Emina products on Shopee through brand image. The method used in this study was a quantitative approach. The population in this research consisted of active undergraduate students majoring in Management at Pakuan University who purchased Emina products through Shopee. The sampling technique used in the study was Cluster Sampling, and the total number of respondents was 178. The analysis techniques utilized were Descriptive Statistics and Structural Equation Modeling (SEM). Questionnaire data were analyzed using SPSS Version 22 and Lisrel 8.80 software. The results of this research indicate that (a) product quality affects purchasing decisions with a calculated t-value critical t-value, namely 2.72 1.96. (b) price perception affects purchasing decisions with a calculated t-value critical t-value, namely 5.93 1.96. (c) product quality affects brand image with a calculated t-value critical t-value, 2.39 1.96. (d) price perception affects brand image with a calculated t-value critical t-value, 7.62 1.96. (e) brand image affects brand purchasing decisions with a calculated t-value critical t-value, 2.69 1.96. (f) product quality and price perception affect brand image with a calculated t-value critical t-value, 6.57 1.96. (g) product quality, price perception, and brand image affect purchasing decisions with a calculated t-value critical t-value, namely 4.50 1.96.
ANALYSIS OF THE EFFECTS OF PRODUCT QUALITY, PROMOTION & LOCATION ON LOYALTY USING SATISFACTION AS THE MEDIATING VARIABLE AT LOTTEMART OF TAMAN SURYA JAKARTA Ruth Wulandari, Dyah; Ngadino Surip
Dinasti International Journal of Digital Business Management Vol. 1 No. 5 (2020): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.478

Abstract

This study aims to know and analyze the influences of product quality, promotion and location on the customer loyalty either directly or through the customer satisfaction as the mediator variable and also to know and analyze the influence of customer satisfaction on the customer loyalty at hypermarket Lottemart of Taman Surya. Data collection is conducted through questionnaire. Sample used in this study consists of 400 respondents of customers of hypermarket Lottemart of Taman Surya Jakarta. The sampling technique in this research uses non probability sampling technique. The method of analysis used is Partial Least Square (PLS) assisted with SmartPLS application. The results of the research reveal that quality product, promotion and location have a positive and significant effect on customer satisfaction. Product quality, promotion and customer satisfaction have a positive and significant effect on customer loyalty but location has no significant effect on customer loyalty.
SYARIAH BANK EMPLOYEE PERFORMANCE MODEL OF PT. BANK SYARIAH AL SALAAM REGIONAL JAKARTA AND DEPOK Zainuri, Zainuri; Havidz Aima, Muhammad; Ali Iqbal, Muhammad; Surip, Ngadino
Dinasti International Journal of Digital Business Management Vol. 2 No. 2 (2021): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i2.771

Abstract

This study aims to examine the prophetic leadership and organizational commitment mediated by the motivation that affects employee performance, namely the employee performance of PT Bank Syariah Al Salaam Jakarta and Depok Regional. The research method uses a quantitative approach, with data collection using primary data, secondary data from Personnel Management and library research, primary data using all employees at PT Bank Syariah Al Salaam as many as 80 respondents, from all Jakarta and Depok Regional Divisions. Data collection techniques using interviews and questionnaire instruments. The questionnaire survey instrument was delivered randomly to employees of PT Bank Syariah Al Salaam. Data were analyzed using structural equation modeling (SEM) with the Smart PLS3.0 software program. to test the significance of prophetic leadership and organizational commitment affecting employee performance and mediated by motivation. The results showed that prophetic leadership, organizational commitment and motivation have a significant positive effect on employee performance, either partially or simultaneously. Prophetic leadership as the most important factor influencing employee performance. The managerial implication is that the organization or leader must develop a harmonious work culture and motivation for employees to achieve their best performance. This study reveals that organizational commitment, Prophet Leadership and motivation have a significant positive effect on performance, both partially and simultaneously. Besides that, the motivation partially mediate variable of the Prophet Leadership variable and organizational commitment on performance and has a significant effect.
PERFORMANCE MODEL OF HEALTH WORKER AT THE JOHAR BARU DISTRICT HEALTH CENTER Suryadi, Handy; Aima, M. Havidz; W. R, Hernawati; Wiratih, Wiratih; Rohmawati, Siti; Surip, Ngadino
Dinasti International Journal of Digital Business Management Vol. 2 No. 2 (2021): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i2.773

Abstract

The aim of this study is to identify and explain the influence of culture and training on organizational commitment and its effect on the performance of employees at the District Health Center Johar Baru, Central Jakarta. The research method in this study uses a a causality quantitative approach. The population is all health workers at the Johar Baru Puskesmas with probability sampling techniques and simple random sampling techniques. The data obtained were analyzed using structural equation modeling (SEM) with the Smart PLS version 3.2.8 software program. The results of this study indicate that organizational culture, training and organizational commitment have a significant positive effect on employee performance partially or simultaneously. In addition, organizational commitment mediates organizational culture and performance training. Research suggestions in the aspect of managing performance targets should be arranged in quality and quantity by considering "people"As executor of activities. Leadership decision making must combine all constructive ideas and opinions, employee selection to determine training priorities so that it is right on target which can be done concretely through leadership training, capacity building, routine motivation programs, evaluation, reward and punishment.
Enhancing Marketing Performance Through Competitive Advantage Based on Entrepreneurial Orientation and Market Orientation (A Study on the Footwear Industry in Banten Province) Kencana, Putri Nilam; Diposumarto, Ngadino Surip; Farradia, Yuary
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.12682

Abstract

This study aims to analyze and verify the impact of entrepreneurial orientation and market orientation on competitive advantage and its subsequent effect on marketing performance in the footwear industry in Banten Province. The research design employed a causal approach. The population consisted of all entrepreneurs in the footwear industry within Banten Province, with a sample size of 140 respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research findings indicate that, in the footwear industry in Banten Province, entrepreneurial orientation has a positive and significant impact on competitive advantage, market orientation has a positive and significant impact on competitive advantage, competitive advantage has a positive and significant impact on marketing performance, entrepreneurial orientation greatly and positively influences marketing performance, market orientation does not significantly improve marketing performance, and entrepreneurial orientation greatly and positively influences marketing performance through competitive advantage.
Preferensi Loyalitas Wisatawan terhadap Destinasi Wisata Bahari di Provinsi Banten Hasryningsih, Andi; Diposumarto, Ngadino Surip; Muharam, Hari
Jurnal Ecogen Vol 7, No 4 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i4.16877

Abstract

The objectives of this research is to investigate tourists' loyalty preferences towards marine tourism destinations in Banten Province. Researchers have conducted a survey of 30 tourists by representing the main question in the form of tourists' considerations of factors or variables that allow for influence or attachment in tourism loyalty to visits to marine tourism destinations in Banten Province, Indonesia.  The findings show that tourist loyalty is influenced by perceived value, tourism satisfaction, perceived risk, perceived quality and destination image. Perceived value and tourist satisfaction contribute significantly to tourist loyalty. In addition, reducing perceived risk will increase comfort and trust. Superior perceived quality and a positive destination image influence tourists' intentions to return and recommend the destination. It can be concluded that these factors can contribute to tourist loyalty. It is very important to increase loyalty through various preferences of people who have many interesting experiences with the tourist destinations they visit. Therefore, it can be concluded that these factors can contribute to tourist loyalty. It is very important to increase loyalty through various preferences of people who have many interesting experiences about the tourist destinations they have visited. This will be part of efforts to evaluate and improve the regional economy through the tourism sector
The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City Kencana, Putri Nilam; Diposumarto, Ngadino Surip; Farradia, Yuary
Formosa Journal of Science and Technology Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i1.13324

Abstract

The purpose of this study is to investigate how product innovation and market orientation affect the marketing performance of fashion SMEs in South Tangerang City. The research employed an associative methodology, with a population comprising 112 fashion SMEs in the area. Data analysis methods included correlation coefficients, coefficients of determination, partial t-tests, simultaneous F-tests, simple linear regression, and multiple linear regression. The findings demonstrate that market orientation significantly and favorably affects marketing performance, as shown by the basic linear regression equation.Y = 23.735 + 0.422X. The correlation coefficient is 0.868 (very strong), with a determination coefficient of 75.4%. Furthermore, t-value (tcount) is 18.357, exceeding the t-table value of 1.981 with a significance level of 0.000 (<0.05). Similarly, product innovation has a positive and significant effect on marketing performance, demonstrated by the equation Y = 23.272 + 0.434X. The correlation coefficient is 0.769 (strong), and the determination coefficient is 59.1%. The t-value (tcount) is 12.619, greater than the t-table value of 1.981 with a significance level of 0.000 (<0.05). Simultaneously, market orientation and product innovation together positively and significantly affect marketing performance, supported by the multiple linear regression equation Y = 22.535 + 0.345X1 + 0.111X2. The correlation coefficient is 0.876 (very strong), with a determination coefficient of 76.7%. The F-value (Fcount) is 179.885, exceeding the F-table value of 3.93 with a significance level of 0.000 (<0.05).
Integrative Model of Digital Marketing Elements on Purchase Intention: The Mediating Role of Electronic Word-Of-Mouth Ekasari, Silvia; Surip, Ngadino; Muharam, Hari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6308

Abstract

The beauty industry in Indonesia is experiencing rapid growth, driven by increasing self-care awareness, social media influence, and product innovation. Facial serums are among the most popular products, with sales growth of 36.4% in August-September 2023. Skintific, a local brand offering facial serums, faces stiff competition from Wardah, which continues to lead the market as of June 2023. Additionally, consumer interest in synthetic products has declined, influenced by factors such as price perception, brand image, celebrity endorsers, and online promotions. In the digital era, electronic word of mouth (e-WOM) has become critical in shaping purchasing interest, as online product reviews, testimonials, and discussions significantly impact consumer perceptions. This study examines the role of e-WOM as a mediator in the relationship between digital marketing elements and consumer buying interest. A quantitative approach with descriptive verification was employed, using primary data collected from 397 female students at Depok Higher Education through a convenience sampling technique. Data analysis was conducted using the Structural Equation Model (SEM) with Lisrel software. The findings show that price perception, brand image, celebrity endorsers, and online promotions directly and positively influence both e-WOM and buying interest. Moreover, e-WOM significantly mediates the effect of these marketing factors on purchasing interest. The research introduces an integrative model for enhancing consumer buying interest in Skintific products, with a strong influence level of 90%.
Pengaruh Persepsi Harga, Endorser, dan E-WOM terhadap Minat Beli Skintific di Cilandak Jakarta Selatan Ekasari, Silvia; Surip, Ngadino
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3670

Abstract

Purpose: Therefore, this study aims to find out the perception of price, celebrity endorsers and online promotions in influencing buying interest mediated by electronic word of mouth in Skintific Skincare in Cilandak, South Jakarta.Methodology/approach: The method used in this study is a verifiable descriptive method with a quantitative approach. The data used is primary data, namely by distributing questionnaires to respondents using the Convenience Sampling technique.Results/findings: The results of the study show that price perception, celebrity endorsers, and online promotions have a positive and significant effect on E-WOM. Price perception and E-WOM also directly have a positive effect on buying interest, while celebrity endorsers and online promotions do not. Indirectly, E-WOM is able to mediate the influence of price perception, celebrity endorsers, and online promotions on buying interest significantly.Conclusions: Research shows that price perception, celebrity endorser, and online promotion have a significant positive influence on E-WOM. Good price perception drives consumer satisfaction, while celebrity endorser strengthens product image, and online promotion facilitates information dissemination.Limitations: The study is limited to Skintific Skincare products, thus results may not generalize to other product categories. Future research should consider broader product categories to enhance the applicability of the findings.Contribution: This study enriches the literature by incorporating E-WOM as a mediating variable, providing a comprehensive understanding of consumer purchase interest in a digital context and offering insights into effective marketing strategies for local Skincare brands.
Strategy To Improve Wuling Car Brand Image Through Quality Strengthening Product, Price Perception and Word of Mouth in Banten Province Ferdiansyah, Ferdiansyah; Diposumarto, Ngadino Surip; Muharram, Hari
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i3.144

Abstract

This research aims to analyze the influence of product quality, price perception, product innovation, and word of mouth (WOM) on the brand image of Wuling cars in Banten Province using the structural equation modeling-partial least squares (SEM-PLS) approach. The research results show that all the proposed hypotheses are accepted. Product quality has a significant influence on WOM with attractive car design as the main indicator, which is supported by promotions such as discounts. The perception that prices are commensurate with product benefits has also been proven to increase WOM, especially through relevant discount strategies. Product innovation, such as the development of new car types, significantly drives positive WOM, strengthening Wuling's brand image. In addition, WOM plays an important role in mediating the influence of product quality, price perception, and product innovation on brand image. In the context of brand image, an attractive car design is the main element that creates a positive impression in the eyes of consumers. This research makes a significant contribution to the marketing literature by integrating five main variables in a comprehensive analytical framework. The practical implications include a focus on product innovation, competitive pricin
Co-Authors Abdullah, Syukur Agus Setyo Pranowo Aima, Muhammad Havidz Aldina Shiratina Andrianto, Nizam Mohammad Arman Harahap Daru Asih Dinar Nur Affini Edi, Satrio Wibowo Ekasari, Silvia Ferdiansyah Ferdiansyah Fridayanti, Fina Granita, Widya Hari Muharam Hasryningsih, Andi Icin Quraysin Ignatius Ario Sumbogo, Ignatius Ario Kencana, Putri Nilam Kusumadevi, Mutiara , Porista Mahadewi, Erlina Puspitaloka Muhammad Ali Iqbal Muharam Muharram, Hari Nurlaela, Ida Quraysin, Icin Reza Suriansha Rina Astini Rizaldi Darmawan Ruth Wulandari, Dyah Salmah Salmah Sari, Lestary Permata SITI ROHMAWATI Suryadi, Handy Sutawidjaya, Ahmad Hidayat Syukur Abdullah Titiek Tjahja Andari W. R, Hernawati Winarsih Winarsih Wiratih, Wiratih Yuary Farradia Yuli Harwani Zainuri Zainuri, Zainuri