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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Shirkah: Journal of Economics and Business Journal of Humanities and Social Studies Jurnal Ecogen International Journal of Economy, Education and Entrepreneurship (IJE3) Journal Of World Science Formosa Journal of Science and Technology (FJST) West Science Business and Management Research Horizon Enrichment: Journal of Multidisciplinary Research and Development The Eastasouth Journal of Social Science and Humanities Siber International Journal of Digital Business
Ngadino Surip Diposumarto, Ngadino Surip
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role of Exploration E-WOM to Improve Purchasing Decision for Online Retail Insurance Products in Indonesia Abdullah, Syukur; Diposumarto, Ngadino Surip; Muharam, Hari
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.607

Abstract

In the digital era, E-WOM has become an important factor influencing consumer behaviour, especially for high-risk products such as insurance. This study aims to explores the role of Electronic Word of Mouth (E-WOM) in increasing the purchase decision of bold retail insurance products in Indonesia. Using a survey method, this study uses a qualitative approach involving respondents from various digital platforms. Data analysis was carried out using statistical techniques to test the effect of source credibility, message content, media, and social interaction in E-WOM on purchasing decisions. The results show that the credibility of information sources, such as real user reviews and trusted influencers, has a positive effect on consumer trust and purchase intentions. Informative message content can reduce risk perception, while social media and marketplaces serve as the main channels for E-WOM. Social interaction through discussion strengthens trust and clarifies product information. This study contributes to the digital marketing strategy of retail insurance in Indonesia, with practical implications that insurance companies need to improve source credibility and message quality and maximize social interaction on digital platforms to encourage more effective purchasing decisions.
Mediation of Marketing Capabilities in the Influence of Market Orientation, Entrepreneurial Marketing on the Marketing Performance of Small Businesses in Bogor City Andari, Titiek Tjahja; Diposumarto, Ngadino Surip; Muharam, Hari
Journal of World Science Vol. 4 No. 6 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i6.1435

Abstract

Small businesses play a vital role in Indonesia’s economic development, yet many still struggle to meet the dynamic demands of consumers. This study aims to examine the factors influencing the marketing performance of small businesses in Bogor City by applying both descriptive and verificative research methods. A survey was conducted on 350 respondents to explore the influence of market orientation, entrepreneurial marketing, and marketing capabilities on marketing performance, as well as the mediating role of marketing capabilities. Data was analyzed using Structural Equation Modeling (SEM) with LISREL 10.2 software. The findings indicate that market orientation and entrepreneurial marketing both significantly influence marketing capabilities. In turn, marketing capabilities, market orientation, and entrepreneurial marketing each have a significant direct impact on marketing performance. Furthermore, marketing capabilities mediate the relationship between market orientation and marketing performance and partially mediate the relationship between entrepreneurial marketing and marketing performance. The novelty of this research lies in the proposed mediation model, which links marketing capabilities as a critical pathway through which market orientation and entrepreneurial marketing affect marketing performance. The implications of these findings suggest that to enhance marketing performance, small business actors must prioritize strengthening their market orientation, particularly dimensions related to customer orientation. Measurement results show that customer orientation has the strongest correlation with market growth—specifically with increased sales and market share. Therefore, business owners’ commitment to understanding and responding to customer needs should be emphasized, as it directly supports the most significant performance outcomes in small business marketing.
Mediation of Marketing Capabilities in Market Orientation, Entrepreneurial Marketing on Marketing Performance Andari, Titiek Tjahja; Diposumarto, Ngadino Surip; Muharam, Hari
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 3 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i3.381

Abstract

Small businesses have become an important part of the Indonesian economy, but most of their performance has not been able to meet the growing demands of customers. This study aims to analyze the factors that can influence the marketing performance of small businesses in Bogor City using descriptive and verification methods. A survey of 350 respondents was conducted to determine a general description of the influence of market orientation, entrepreneurial marketing, and marketing capabilities on marketing performance, as well as the mediating role of marketing capabilities. Analysis of the influence between variables was conducted using the Structural Equation Modeling method, with data processed using Lissrel 10.2. The test results show that market orientation influences marketing capabilities, and entrepreneurial marketing influences marketing capabilities. The marketing capabilities of market orientation and entrepreneurial marketing influence marketing performance. Marketing capabilities can mediate the influence of market orientation on marketing performance and mediate some of the influence of entrepreneurial marketing on marketing performance. The novelty of this study is the discovery of a mediation relationship model of marketing capabilities in the influence of market orientation and entrepreneurial marketing on the resulting marketing performance.
The Effect of Service Quality on Customer Retention and Customer Experience as Mediating Variable Suriansha, Reza; Diposumarto, Ngadino Surip; Muharam, Hari
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.948

Abstract

The customer's role is crucial in business, including modern retail. Therefore, this research aims to discover ways to enhance customer retention in modern retail by exploring the impact of relationship quality and customer experience at Ramayana department stores. The study focuses on customers from Ramayana department stores in the DKI Jakarta region. Using proportional random sampling, a sample of 400 customers was selected. Path analysis with JASP software was used for data analysis. The research findings are: 1) Service quality has a significant and positive impact on Customer Experience at Ramayana Department Store. 2).Customer Experience significantly and positively influences Customer Retention at Ramayana Department Store. 3). Service quality positively impacts Customer Retention through Customer Experience as a full mediator at Ramayana Department Store.
Optimizing Customer Retention in Modern Retail: The Role of Customer Experience and Relationship Quality Suriansha, Reza; Diposumarto, Ngadino Surip; Muharam, Hari
The Eastasouth Journal of Social Science and Humanities Vol. 1 No. 03 (2024): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v1i03.271

Abstract

The customer's position is the spearhead of business, including modern retail, for this reason, this research aims to find ways to optimize customer retention in modern retail with the role of relationship quality, and customer experience in Ramayana department stores. The population in this study were customers of Ramayana department stores in the DKI Jakarta area. The sampling technique used proportional random sampling with a sample size of 400 customers of Ramayana department stores. The data analysis method used in this research is path analysis using JASP software. This research produces conclusions 1). Relationship quality is proven to have a positive and significant influence on Customer Experience at Ramayana Department Store. 2) Customer Experience is proven to have a positive and significant influence on Customer Retention at Ramayana Department Store. 3) Relationship quality has a positive effect on Customer Retention through Customer Experience as full mediation at Ramayana Department Store.
Co-Authors Abdullah, Syukur Agus Setyo Pranowo Andrianto, Nizam Mohammad Ferdiansyah Ferdiansyah Hasryningsih, Andi Ignatius Ario Sumbogo, Ignatius Ario Kencana, Putri Nilam Kusumadevi, Mutiara , Porista Muharam, Hari Muharram, Hari Nurlaela, Ida Quraysin, Icin Reza Suriansha Titiek Tjahja Andari Yuary Farradia