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Enggar Kartikasari, Enggar
Universitas Sarjanawiyata Tamansiswa
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Journal : Edunomia : Jurnal Ilmiah Pendidikan Ekonomi

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PENGEMBANGAN MEDIA VIDEO MICROLEARNING UNTUK PEMBELAJARAN MANAJEMEN USAHA RITEL Nor Khomala Sari, Silvi; Mariah, Siti; Kartikasari, Enggar
EDUNOMIA: Jurnal Ilmiah Pendidikan Ekonomi Vol. 5 No. 2 (2025): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/edunomia.v5i2.8073

Abstract

The main issue in the learning process of the Retail Fashion Business Management course lies in the use of learning media, which currently consists of PowerPoint slides that only present key points, making them less engaging and failing to stimulate students' reading interest. This study aims to develop a more interactive and engaging microlearning-based video as a learning medium and to evaluate its feasibility. The research adopts a Research and Development (R&D) approach using the 4D development model, which includes the stages of Define, Design, Develop, and Disseminate. The resulting product is a series of microlearning videos accessible through the YouTube platform, intended to provide a more flexible and comprehensible learning experience. The feasibility of the media was assessed by two subject matter experts and two media experts using a questionnaire instrument. Validation results indicate that the developed learning media is highly feasible, with a feasibility score of 92.5% from subject matter experts and 85.93% from media experts. The conclusion of this study is that microlearning-based video media is effective for use in the Retail Fashion Business Management course. The scientific contribution of this research lies in offering an alternative digital learning model that aligns with the characteristics of digital-native learners and enriching the repertoire of interactive media in vocational education, particularly in the development of managerial competencies in the retail fashion sector.
Co-Authors Abdul Rahim Abdul Rahim Amelia Ajeng Saputri Ari Setiawan Armelia Putri, Wina Arya Dani, Setyawan Desy Tri Inayah Diharjo, Diana Hafilda Digdho Ditya Yulia Kurnia Endang Wani Karyaningsih Heri Maria Zulfiati Ignatius Soni Kurniawan kris yanti naimatun sholikhah Nor Khomala Sari, Silvi Nurcholish Arifin Handoyono Nurcholish Arifin Handoyono, Nurcholish Arifin Ratih Kusumawardhani Risa Amelia Saputri, Amelia Ajeng Setuju Setya Rahdiyatmi Kurnia Jatilinuar Siti Mariah Siti Mariah, Siti Sri Wahyu Andayani, Sri Wahyu Yasmi Teni Susiati Yasmi Teni Susiati yati, indri