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Journal : Indonesian Journal of Community Empowerment

PELATIHAN BAHASA INGGRIS DALAM PEMASARAN ONLINE GUNA MEMBANGUN JIWA ENTREPRENEURSHIP Karjono, Johanes Chemacus Setyo; Sudirman, Anselmus; Putro, Die Bhakti Wardoyo; Muskamal, Muskamal; Wardani, Fita Pramudya
MAJU : Indonesian Journal of Community Empowerment Vol. 1 No. 5 (2024): MAJU : Indonesian Journal of Community Empowerment, September 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/vvs2vk91

Abstract

The aim of this service activity is to improve the ability to promote products by creating advertisements in English that are easy to understand. Advertising is a way to market goods or services with the aim of making customers familiar with the goods or services. Marketing products in English via websites or blogs is part of this activity. This service is provided through training methods to MSME residents in Cokrogaten, Bimomartani, Ngemplak, Sleman. Thursday, July 13 2023, training was carried out in residents' homes. One of the results of this activity is that the training participants gain a better understanding of entrepreneurship and the appropriate choice of language to use in advertisements made in English for product marketing. Apart from that, this training also improves participants' skills in making advertisements using English.