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All Journal Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata SEEIJ (Social Economics and Ecology International Journal) At-Tadbir : jurnal ilmiah manajemen Business Journal : Jurnal Bisnis Dan Sosial Tourism Reserch Journal Jurnal Darma Agung SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Jurnal Bisnis Hospitaliti International Journal of Applied Sciences in Tourism and Events Media Bina Ilmiah NHI Hospitality International Journal Jurnal Public Administration, Business, and Rural Development Planning TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Adhi Trirachmadi Mumin
Sekolah Tinggi Pariwisata Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

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Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention Masykuri, Ardhana Reswari; Nurbaeti; Mumin, Adhi Trirachmadi
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.193-208

Abstract

This study examines how affective and cognitive image influence revisitation intentions to Borobudur Temple, with visitor satisfaction as an intervening variable. While previous tourism re- search has predominantly emphasized visitor satisfaction as the primary predictor of revisit intentions, there is limited research on the impact of affective and cognitive image on return intentions, particu- larly at cultural heritage sites in the new normal following the Covid-19 pandemic. Affective image sig- nificantly influences word-of-mouth recommendations and the intention to return, which holds critical implications for the sustainability of tourism destinations. Quantitative data were gathered from 204 non-probability sampled respondents, of which 82.8% were domestic tourists and 17.2% were overseas tourists. Contrary to earlier theories about destination cog- nitive image, this study challenges several hypotheses. It reveals that cognitive image does not signif- icantly influence visitor satisfaction or the intention to revisit. However, visitor satisfaction effectively mediates the relationship between affective image and revisitation intentions, but not with cognitive image. The study concludes with recommendations for decision-makers and suggestions for future research.
The EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS WITH BRAND AWARENESS AND PERCEIVED QUALITY AS INTERVENING VARIABLES AT ASTON BELLEVUE RADIO DALAM HOTEL IN JAKARTA Anjarani, Puti Minang; Mumin, Adhi Trirachmadi; Bilqis, Linda Desafitri Ratu; Ingkadijaya, Rahmat
SEEIJ (Social Economics and Ecology International Journal) Vol. 7 No. 2 (2023): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i2.9799

Abstract

Social media plays a role in adding value to the attractiveness of two-way communication between companies and their consumers so as to increase consumer closeness to certain brands or brands. The ASTON Bellevue Radio Dalam hotel uses social media Facebook and Instagram as a marketing tool to introduce the ASTON Bellevue Radio Dalam brand to the public. At the beginning of the establishment of the ASTON Bellevue Radio Dalam hotel, the use of social media was still not actively used. In addition, at the beginning of its establishment, the ASTON Bellevue Radio Dalam hotel was also affected by the Covid-19 pandemic, resulting in a significant decrease in occupancy rates. Hotel ASTON Bellevue Radio Dalam is pursuing various strategies including increasing the amount of social media marketing activity to market and promote Hotel ASTON Bellevue Radio Dalam. The use of social media marketing also allows consumers to have an image and perception of the good quality of the ASTON Bellevue Radio Dalam hotel. The purpose of this study was to analyze social media marketing on purchase intention with brand awareness and perceived quality as intervening variables at the ASTON Bellevue Radio Dalam hotel, Jakarta. According to the research that has been done, it is known that social media marketing directly has a significant influence on brand awareness, perceived quality, and purchase intention. In this study it can also be seen that brand awareness directly has a significant effect on purchase intention and perceived quality directly has a significant effect on purchase intention. However, on the results of testing the direct effect of the relationship between variables, it is known that the results of brand awareness have no significant effect on perceived quality. In testing the indirect effect, brand awareness as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention. In addition, it is also known that perceived quality as a mediating variable indirectly has a significant effect and has a relationship between social media marketing and purchase intention.
Pengaruh Lokasi Strategis dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada RedDoorz near CBD Ciledug, Kota Tangerang, Provinsi Banten Sulistiyo, Tri Djoko; Nurbaeti, Nurbaeti; Mariati, Sri; Mumin, Adhi Trirachmadi; Muhardiansyah, Doni
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1420

Abstract

This research aims to determine the effect of strategic location and service quality on customer loyalty through customer satisfaction at Reddoorz Near CBD Ciledug. This research uses a path analysis method that explains the influence of the independent variable on the dependent variable through mediating variables. Data was collected through a Google Form questionnaire carried out by accidental sampling. The population is all visitors staying at RedDoorz near CBD Ciledug. The research sample consisted of 100 respondents. The research results are: (1) Strategic location and service quality have a significant effect on customer satisfaction; (2) Strategic location and service quality have a significant effect on customer loyalty; (3) Customer satisfaction has a significant effect on customer loyalty; (4) Strategic location and service quality have a significant effect on customer loyalty through customer satisfaction. RedDoorz near CBD Ciledug's strategic location provides easy access to business centers and essential facilities, significantly increasing customer satisfaction. High service quality at RedDoorz also plays a vital role in improving customer loyalty through satisfaction by guaranteeing tangibles, reliability, responsiveness, assurance, and empathy. As a result, the combination of strategic location and superior service quality creates positive customer relationships that are strong and sustainable in the long term.
A Comprehensive Analysis of Cloud Kitchen Operations: Evaluating INDSERV and the Marketing Mix as Factors Influencing Customer Loyalty through Satisfaction Reinaldilas, Reinaldilas; Ingkadijaya, Rahmat; Trirachmadi Mumin, Adhi
NHI HOSPITALITY INTERNATIONAL JOURNAL Volume 1 No 2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/nhij.v1i2.1380

Abstract

Purpose of the study: The aim of this study is to analyze the loyalty of Cloud Kitchen’s user through satisfaction as the impact of industrial service quality and marketing mix. Design/methodology: This study utilizes a quantitative approach with Structural Equation Modelling by using the SmartPLS program and involves responses from respondents selected by purposive sampling method. Findings: The results of this study indicate a direct effect of service quality on satisfaction; marketing mix on satisfaction; and satisfaction on loyalty. Meanwhile, no direct effect of service quality on loyalty; and marketing mix on loyalty was found. However, there is an indirect effect of service quality on loyalty through satisfaction; and marketing mix on loyalty through satisfaction. Research limitations/Implications: This research only measures loyalty based on service quality, marketing mix and customer satisfaction. Further research is needed by looking at other influential aspects and other symptoms or problems that may arise. Novelty/Originality of the study: To analyze the loyalty of Cloud Kitchen’s user as a new culinary business model that utilizes digital technology through satisfaction affected by industrial service quality and marketing mix.
PENGARUH DIGITAL MARKETING DAN ENDORSER NON-CELEBRITY TERHADAP MINAT BELI MELALUI BRAND IMAGE SEBAGAI VARIABLE INTERVENING (STUDI KASUS DI GRANDKEMANG JAKARTA) Aldilla, Athiyah; Nurbaeti; Mumin, Adhi Trirachmadi
SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Vol. 26 No. 2 (2024): SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya
Publisher : Jurusan Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/sosiologi.v26i2.1414

Abstract

The advancement of digital technology has transformed how the hospitality industry markets its products through digital marketing and non-celebrity endorsement. This study analyzes the influence of digital marketing and non-celebrity endorsers on purchase intention with brand image as a mediating variable at Hotel Grandkemang Jakarta. Academically, the study fills a literature gap regarding the effectiveness of non-celebrity endorsements in the hospitality industry while offering practical insights for hotel managers in the digital era. The study employs a descriptive quantitative approach using SEM-PLS analysis based on data from 100 respondents. The results show that non-celebrity endorsers significantly influence brand image (coefficient 0.593) and purchase intention (coefficient 0.397), both directly and through brand image mediation (mediation coefficient 0.276). Conversely, digital marketing only affects brand image (coefficient 0.398) but has no significant impact on purchase intention (coefficient 0.125). The findings support the Meaning Transfer Model, emphasizing the role of brand image in linking marketing strategies with purchase decisions. Practically, the study recommends using credible non-celebrity endorsers to enhance brand image and purchase intention. Future research should explore additional variables such as online reviews and discounts while expanding the study's geographic coverage.
STRATEGI PROMOSI UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN MELALUI METAVARSE TOURISM Audini, Florensia Siske; Asmaniati, Fetty; Mumin, Adhi Trirachmadi
JURNAL DARMA AGUNG Vol 32 No 6 (2024): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i6.4971

Abstract

Dengan Metaverse Tourism, metaverse digambarkan kehidupan dunia nyata. Metaverse berkaitan dengan VR (Virtual Reality) dan Augmented Reality (AR) merupakan perkembangan teknologi digital. Penelitian ini bertujuan untuk menganalisis strategi promosi untuk meningkatkan kunjungan wisatawan melalui Metaverse Tourism (Studi Kasus Museum Balaputra Dewa Palembang). Subyek penelitian ini adalah Kepala UPT Museum Balaputra Dewa Palembang ,Kasi Museum Balaputra Dewa Palembang, pemandu wisata dan pengunjung Museum Balaputra Dewa Palembang. Jenis penelitian ini adalah kualitatif dan kuantitatif dengan metode pengumpulan data wawancara, observasi dan dokumentasi. Untuk kuantitatif menggunakan penghitungan IFAS dan EFAS. Analisis data pada penelitian ini menggunakan analisis SWOT. Hasil analisis di kuadran II yaitu S-T, strategi yang menggunakan kekuatan museum dalam mengatasi ancaman yang akan dating menggunakan strategi diversifikasi dengan skor nilai IFAS 1,97 dan faktor kelemahan memiliki skor 1,09 sehingga total skor 0,88. Skor nilai EFAS peluang 1,32 dan ancaman memiliki skor 1,81 sehingga total skor (0,49). Strategi diversifikasi konsentris dengan cara melakukan perencanaan dengan menerapakan konsep Metaverse Tourism sebagai media promosi yang interaktif. Kesimpulannya, dengan adanya startegi yang diterpakan menciptakan pariwisata yang interaktif melalui konsep Metaverse Tourism berbasis VR dan AR sehingga membentuk pengalaman imersif dalam menarik minat pengunjung .
The influence of tourism facilities and attractions on revisit intentions with visitor satisfaction as an intervening variable: A study on Kampung AEWO Mulyaharja Bogor Masriah, Imas; Ingkadijaya, Rahmat; Mumin, Adhi Trirachmadi
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.109-124

Abstract

This study aims to analyze the influence of tourism facilities and attractions on visitors' revisit intentions, with visitor satisfaction serving as an intervening variable, focusing on Kampung AEWO Mulyaharja, Bogor. The research method used is a quantitative approach using PLS SEM (Partial Least Squares Structural Equation Modeling). The population of this study consists of visitors who have visited AEWO Mulyaharja Village in Bogor at least once, with a total sample of 366 respondents. Sampling was conducted using a combination of probability sampling and purposive sampling techniques, with a minimum respondent age of 18 years. The research findings indicate that 1) tourism facilities directly influence visitor satisfaction. 2) tourist attractions have a direct influence on visitor satisfaction. 3) tourism facilities have a direct influence on revisit intention. 4) tourist attractions have a direct influence on revisit intention. 5) visitor satisfaction has a direct influence on revisit intention. 6) tourism facilities significantly indirectly influence revisit intention, with visitor satisfaction as an intervening variable. 7) tourist attractions significantly indirectly influence revisit intention with visitor satisfaction as an intervening variable. The results of this study can serve as a guide for the management of tourist villages, such as AEWO Mulyaharja Village in Bogor, in developing facilities and services that cater to visitors' needs.
Analisis Investasi Pengembangan Potensi Pariwisata Pada Pembangunan Kawasan Wisata Teluk Mekaki Lombok Dengan Pola Rdpt Pariwisata (Reksa Dana Penempatan Terbatas – Pariwisata) Adhi Trirachmadi Mumin
Jurnal Ilmiah Pariwisata Vol 22 No 1 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v22i1.1122

Abstract

Kawasan Wisata Teluk Mekaki – Lombok adalah suatu destiinasi kawasan wisata Resort Terpadu yang di miliki oleh pengembang nasional yang merupakan suatu wilayah pantai yang dikelilingi oleh pengunungan. Kawasan ini merupakan salah satu kawasan wisata yang menjadi perhatian pemerintah khususnya Kementrian Pariwisata RI yang berpotensi untuk menjadi objek wisata unggulan baru di kawasan pulau Lombok. Potensi wisata ini merupakan manfaat tak langsung (secondary benefit) dari pantai dan lingkungan ekologi tersebut. Analisis dilakukan terhadap aspek finansial menggunakan metode Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio (BCR) dan Payback Period (PP) serta Analisis Sensitivitas. Dari analisis finansial didapatkan hasil perhitungan Net Present Value (NPV) sebesar Rp 183,541,000,000, Internal Rate of Return (IRR) 11,71 %, Benefit Cost Ratio 1,80. Dengan nilai NPV lebih besar dari nol, nilai IRR lebih besar dibandingkan bunga investasi dan nilai BCR lebih besar atau sama dengan satu, serta Payback Period tercapai sebelum umur rencana investasi tercapai maka rencana investasi layak dilaksanakan. Hasil analisis sensitivitas juga menghasilkan nilai-nilai yang layak bagi rencana investasi ini.
The influence of tourism facilities and attractions on revisit intentions with visitor satisfaction as an intervening variable: A study on Kampung AEWO Mulyaharja Bogor Masriah, Imas; Ingkadijaya, Rahmat; Mumin, Adhi Trirachmadi
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.109-124

Abstract

This study aims to analyze the influence of tourism facilities and attractions on visitors' revisit intentions, with visitor satisfaction serving as an intervening variable, focusing on Kampung AEWO Mulyaharja, Bogor. The research method used is a quantitative approach using PLS SEM (Partial Least Squares Structural Equation Modeling). The population of this study consists of visitors who have visited AEWO Mulyaharja Village in Bogor at least once, with a total sample of 366 respondents. Sampling was conducted using a combination of probability sampling and purposive sampling techniques, with a minimum respondent age of 18 years. The research findings indicate that 1) tourism facilities directly influence visitor satisfaction. 2) tourist attractions have a direct influence on visitor satisfaction. 3) tourism facilities have a direct influence on revisit intention. 4) tourist attractions have a direct influence on revisit intention. 5) visitor satisfaction has a direct influence on revisit intention. 6) tourism facilities significantly indirectly influence revisit intention, with visitor satisfaction as an intervening variable. 7) tourist attractions significantly indirectly influence revisit intention with visitor satisfaction as an intervening variable. The results of this study can serve as a guide for the management of tourist villages, such as AEWO Mulyaharja Village in Bogor, in developing facilities and services that cater to visitors' needs.
Consumer Purchase Decision and Brand Image Analysis Through Product Quality and Price: Study Case Frozen Pastry in Jakarta - Indonesia Mumin, Adhi Trirachmadi; Ingkadijaya, Rahmat; Jason, Jason; Muhardiansyah, Doni; Wulan, Saptarining
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.257

Abstract

The study investigates the effects of product quality and price on the purchasing decisions of Bonpatis Danish pastry sheets, with brand image acting as a mediator. Indonesia's food and beverage industry, mainly retail, is experiencing significant growth as modern retailers like Hypermart introduce competitive products. A quantitative approach was used, applying Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to data collected from 83 respondents, mainly Hypermart bakery employees in DKI Jakarta. Results indicate that product quality and price positively influence brand image and purchasing decisions. Specifically, product quality boosts brand image and directly affects purchase decisions, whereas price influences purchase decisions directly but not via brand image. The study emphasizes the role of product appearance and packaging in shaping brand perceptions and suggests improving these elements to attract more consumers. Due to a limited sample size, the study recommends future research to explore broader aspects like customer satisfaction and loyalty. Keywords: Danish pastry sheet, product quality, price, brand image, purchase decision.
Co-Authors Aldilla, Athiyah Andri Andri Anjarani, Puti Minang Audini, Florensia Siske Diena Mutiara Lemmy Djoko Sudibyo Doni Muhardiansyah Doni Muhardiansyah Eman Sukmana Fachrul Husain Habibie Fernando Fasandra Fetty Asmaniati Firra Kholisha Mustika Hamdany Hamdany Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Jason, Jason Linda Desafitri RB Maidar Simanihuruk Masykuri, Ardhana Reswari Meinita Dewi Sulistian Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Rahmat Ingkadijaya Rahmat Ingkadijaya Reinaldilas, Reinaldilas Rihendra Rihendra Riky Ramadani Prabowo RR. Ella Evrita Hestiandari Saptarining Wulan, Saptarining Sri Mariati Sri Mariati Tri Djoko Sulistiyo, Tri Djoko