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All Journal Jurnal Pengembangan Wiraswasta Jurnal Bisnis dan Manajemen West Science Triwikrama: Jurnal Ilmu Sosial Neraca Manajemen, Akuntansi, dan Ekonomi Science Information System and Technology West Science Islamic Studies West Science Agro
Wily Mohammad
Universitas IPWIJA
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Science Information System and Technology

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The Influence of Service Personalization, Customer Satisfaction, and Customer Retention in the Telecommunications Industry on Data-Driven Marketing Muh Fihris Khalik; Wily Mohammad; Zilfana Zilfana; Orfyanny Syahreffy Themba
West Science Information System and Technology Vol. 1 No. 02 (2023): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v1i02.476

Abstract

This research investigates the intricate dynamics of service personalization, customer satisfaction, and customer retention in the context of the telecommunications industry and their influence on data-driven marketing effectiveness. A quantitative approach, employing Structural Equation Modeling with Partial Least Squares (SEM-PLS), was utilized to analyze survey data from a sample of 250 participants. The study confirms the reliability and validity of measurement instruments, establishes discriminant validity, and unveils significant positive relationships between customer retention, customer satisfaction, service personalization, and data-driven marketing effectiveness. The findings underscore the importance of personalized services and customer-centric strategies in enhancing marketing outcomes within the telecommunications sector. The high explanatory power of the model emphasizes the relevance of these factors in shaping the landscape of data-driven marketing in the digital age.
Analysis of Reliability, Transaction Speed, and User Experience on Information System Integration in E-commerce Business in Indonesia Loso Judijanto; Wily Mohammad; Etika Purnamasari; Hanifah Nurul Muthmainah
West Science Information System and Technology Vol. 1 No. 02 (2023): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v1i02.478

Abstract

This research investigates the dynamics of information system integration in the context of e-commerce businesses in Indonesia, focusing on the critical factors of reliability, transaction speed, and user experience. Employing a quantitative approach, the study utilizes Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze data from a sample of 175 participants. The measurement model assessment reveals robust factor loadings and reliability measures, establishing the foundation for further analysis. Discriminant validity analysis highlights the distinctiveness of the constructs, though attention to refining measurement items for user experience is recommended. The model fit assessment indicates that the proposed structural model aligns well with the observed data. The structural model analysis uncovers significant positive relationships between reliability, transaction speed, user experience, and information system integration. Furthermore, the R-Square values underscore the substantial impact of these factors, explaining approximately 60.2% of the variance in information system integration. The findings provide valuable insights for businesses and policymakers, emphasizing the need to prioritize reliability, transaction speed, and user experience to enhance information system integration in Indonesian e-commerce.
Co-Authors Abdilah Umar Sulthoni Dewa Oka Suparwata Fatma Sarie Fitriah S. Jamin Hanifah Nurul Muthmainah Irwan Moridu Loso Judijanto Maman Jamaludin Merdi F. Mamonto Muh. Fihris Khalik Muh. Idris Nabilla Ryca Maulidiyah Nunung Suryana Jamin Orfyanny Syahreffy Themba Purnamasari, Etika Ramdhan Kurniawan Sabil Mokodenseho Sudarmanto, Eko Wijayanti, Indah Oktari Winarto Ramlan Zainol Hasan Zilfana Zilfana