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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Universitas Paramadina Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Menara Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta Jurnal Pusat Akses Kajian Manajemen Asian Journal of Community Services (AJCS) Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) e-Jurnal Apresiasi Ekonomi International Journal of Indonesian Business Review
Safnedi, Sefnedi
Universitas Bung Hatta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Mediasi Novita Syahdina; Sefnedi Sefnedi; Irwan Muslim
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9335

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan persepsi harga terhadap minat beli ulang dengan kepuasan konsumen sebagai variabel mediasi pada pelanggan Auto Rental Motor Padang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modelling (SEM) untuk menguji hipotesis yang telah dikembangkan. Jumlah sampel penelitian sebanyak 117 responden yang diperoleh dengan teknik purposive sampling. Hasil analisis menunjukkan bahwa kualitas pelayanan dan persepsi harga berpengaruh signifikan terhadap minat beli ulang pelanggan. Namun, kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan konsumen, sedangkan persepsi harga berpengaruh signifikan terhadap kepuasan konsumen. Selain itu, kepuasan konsumen berpengaruh signifikan terhadap minat beli ulang pelanggan. Analisis lebih lanjut menunjukkan bahwa kepuasan konsumen tidak memediasi hubungan antara kualitas pelayanan dan minat beli ulang, tetapi memediasi hubungan antara persepsi harga dan minat beli ulang pelanggan.
THE INFLUENCE OF PERCEIVED VALUE ON PASSENGER LOYALTY WITH PASSENGER SATISFACTION AS A MEDIATING VARIABLE (CASE STUDY: LION AIR PASSENGERS IN PADANG CITY) Bambang Sugino; Sefnedi Sefnedi; Reni Yuliviona
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.948

Abstract

Customer loyalty has received considerable attention from both academics and practitioners. However, the various factors that can explain customer loyalty have not yet been clearly defined. This study examines the role of passenger satisfaction as a mediator between perceived value and loyalty. The population in this study is all passengers using Lion Air in 2024 at Minangkabau International Airport, West Sumatra Province, Indonesia. The total research sample was 150 people. Respondents were obtained by using a sampling technique or purposive sampling. The data analysis used was Structural Equation Model (SEM) using Smart-PLS version 3.2.9. The results showed that perceived value had a positive effect on both passenger satisfaction and passenger loyalty. Passenger satisfaction also has a positive effect on passenger loyalty. Furthermore, passenger satisfaction mediates the relationship between perceived value and passenger loyalty. Keywords : Perceived value, Passenger satisfaction, Customer loyalty
CITRA BANK DAN LOYALITAS NASABAH : PERAN MEDIASI KEPUASAN PADA BRI KCP PANAM Yuli Astuti Khandra; Sefnedi Sefnedi; Dahliana Kamener; Surya Dharma
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6474

Abstract

Fluktuasi jumlah nasabah giro di BRI KCP Panam, yang meningkat pada tahun 2023 namun menurun signifikan pada tahun 2024, menunjukkan adanya indikasi penurunan loyalitas nasabah yang perlu dikaji lebih mendalam. Fokus utama penelitian ini adalah menganalisis sejauh mana citra bank berdampak pada kepuasan dan loyalitas nasabah giro, serta menguji peran kepuasan sebagai variabel perantara. Pendekatan penelitian yang diterapkan ialah metode kuantitatif dengan teknik sensus, melibatkan 198 nasabah giro aktif pada tahun 2024. Pengumpulan Data diperoleh melalui penyebaran kuesioner dengan skala Likert, lalu dianalisis dengan SPSS versi 27 serta SmartPLS versi 3 melalui pengujian measurement model dan structural model. Temuan penelitian mengindikasikan bahwa itra bank berperan secara signifikan dalam meningkatkan kepuasan maupun loyalitas nasabah, sedangkan kepuasan juga terbukti berperan signifikan dalam meningkatkan loyalitas, serta memediasi hubungan citra bank dengan loyalitas. Temuan ini menegaskan bahwasanya reputasi lembaga perbankan yang positif dapat memperkuat kepuasan dan loyalitas nasabah giro. Implikasi penelitian merekomendasikan agar manajemen memperkuat citra perusahaan melalui peningkatan kualitas layanan, reputasi yang konsisten, dan komunikasi yang efektif guna menjaga kepuasan serta mempertahankan loyalitas nasabah di tengah persaingan perbankan.
The Role of Consumer Trust in Mediating Green Marketing and Word of Mouth Effects on Purchase Decision: The Moderating of Environmental Knowledge Zahara Yulia; Sefnedi Sefnedi; Reni Yuliviona
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.29370

Abstract

This study aims to analyze the effect of green marketing and word of mouth on purchase decision, with consumer trust as a mediating variable and environmental knowledge as a moderating variable, in the context of electric car consumers in West Sumatra Province. This study used a quantitative approach with primary data obtained through questionnaires from 134 respondents selected using cluster random sampling. Data analysis used Structural Equation Modeling (SEM) using Smart-PLS version 4. The results showed that green marketing and word of mouth did not have a significant influence on purchase decision. However, green marketing and word of mouth had a positive and significant influence on consumer trust. Furthermore, consumer trust and environmental knowledge had a positive and significant influence on purchase decision, and environmental knowledge had a positive and significant influence on consumer trust. In addition, the results of the study indicate that consumer trust mediates the relationship between green marketing and word of mouth on purchase decision. Meanwhile, environmental knowledge does not moderate the relationship between green marketing and consumer trust and does not moderate the relationship between consumer trust and purchase decision
Co-Authors Abda Abda Akmal Akmal Akmal Akmal Alfarizi, Ahmad Almauli, Rizki Antoni Antoni Azliyanti, Elfitra Bambang Sugino Chrismondari, Chrismondari Dedi Dores Defianti, Lidia Doni Adrian Riza Dorris Yadewani Fitri Handayani Fitri Handayani Flora, Anisa Septa Dwi Irwan Muslim kamener, dahliana Lia Agustina Lia Agustina, Lia Mira Novita Irawan Muhammad Rahyu Afani Nor Azilah Husin Novita Syahdina Putri, Olsi Rafki Junaidi Rahmi Hamda Sari Reni Yuliviona Rika Desiyanti Rini Elvira Rosha, Zhesasina Sari, Rahmi Hamda Surya Dharma Tri Sukma Tri Sukma, Tri Tyara Dwi Putri Yuli Astuti Khandra Yulia, Ayu Zahara Yulia Zaitul Zaitul Zaitul Zaitul