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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Universitas Paramadina Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMM (Jurnal Masyarakat Mandiri) Menara Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta Jurnal Pusat Akses Kajian Manajemen Asian Journal of Community Services (AJCS) Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi International Journal of Indonesian Business Review
Safnedi, Sefnedi
Universitas Bung Hatta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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CITRA BANK DAN LOYALITAS NASABAH : PERAN MEDIASI KEPUASAN PADA BRI KCP PANAM Khandra, Yuli Astuti; Sefnedi, Sefnedi; Kamener, Dahliana; Dharma, Surya
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6474

Abstract

Fluktuasi jumlah nasabah giro di BRI KCP Panam, yang meningkat pada tahun 2023 namun menurun signifikan pada tahun 2024, menunjukkan adanya indikasi penurunan loyalitas nasabah yang perlu dikaji lebih mendalam. Fokus utama penelitian ini adalah menganalisis sejauh mana citra bank berdampak pada kepuasan dan loyalitas nasabah giro, serta menguji peran kepuasan sebagai variabel perantara. Pendekatan penelitian yang diterapkan ialah metode kuantitatif dengan teknik sensus, melibatkan 198 nasabah giro aktif pada tahun 2024. Pengumpulan Data diperoleh melalui penyebaran kuesioner dengan skala Likert, lalu dianalisis dengan SPSS versi 27 serta SmartPLS versi 3 melalui pengujian measurement model dan structural model. Temuan penelitian mengindikasikan bahwa itra bank berperan secara signifikan dalam meningkatkan kepuasan maupun loyalitas nasabah, sedangkan kepuasan juga terbukti berperan signifikan dalam meningkatkan loyalitas, serta memediasi hubungan citra bank dengan loyalitas. Temuan ini menegaskan bahwasanya reputasi lembaga perbankan yang positif dapat memperkuat kepuasan dan loyalitas nasabah giro. Implikasi penelitian merekomendasikan agar manajemen memperkuat citra perusahaan melalui peningkatan kualitas layanan, reputasi yang konsisten, dan komunikasi yang efektif guna menjaga kepuasan serta mempertahankan loyalitas nasabah di tengah persaingan perbankan.
PEMBERDAYAAN EKONOMI IMIGRAN MELALUI EDUKASI DAN PENDAMPINGAN KOPERASI PENGGUNA PADA KOMUNITAS PALIKO DI MALAYSIA Karimi, Kasman; Fauziati, Popi; Sefnedi, Sefnedi
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.37010

Abstract

Abstrak: Komunitas PALIKO Serumpun Malaysia menghadapi keterbatasan akses ekonomi, lemahnya kelembagaan usaha, dan rendahnya literasi koperasi sehingga posisi tawar pelaku usaha mikro relatif lemah. Kegiatan pengabdian ini bertujuan membentuk koperasi pengguna serta meningkatkan kapasitas kelembagaan dan manajerial anggota komunitas. Metode yang digunakan meliputi persiapan, sosialisasi pelatihan teknis dan evaluasi kegiatan. Persiapan kegiatan pada tanggal 9 April 2025 dan diskusi dihadiri oleh presiden, sekretaris dan tim PkM Universitas Bung Hatta di Padang. Untuk kegiatan sosialisasi, pelatihan teknis dan evaluasi dilakukan tanggal 15 Juni di Cheras, Malaysia yang dihadiri oleh 52 peserta yang terdiri dari anggota komunitas, calon pengurus dan tokoh masyarakat. Evaluasi dilakukan melalui pretest–posttest, observasi partisipatif, dan diskusi kelompok terarah. Hasil kegiatan menunjukkan peningkatan pengetahuan tentang koperasi dari skor rata-rata evaluasi dengan peningkatan sebesar 22,8 %. Kegiatan ini juga berpotensi meningkatkan nilai ekonomis anggota melalui mekanisme pembelian kolektif yang mampu menekan biaya pengadaan barang. Program ini efektif dalam memperkuat kemandirian ekonomi komunitas migran berbasis koperasi.Abstract: The PALIKO Serumpun Malaysia community faces limited economic access, weak business institutional capacity, and low cooperative literacy, which reduce the bargaining power of micro-entrepreneurs. This community service program aimed to establish a consumer cooperative and to strengthen the institutional and managerial capacities of community members. The program applied four stages: preparation, socialization, technical training, and evaluation. The preparation stage was conducted on 9 April 2025 through coordination meetings attended by the President and Secretary of PALIKO and the community service team from Universitas Bung Hatta in Padang. The socialization, technical training, and evaluation activities were carried out on 15 June 2025 in Cheras, Malaysia, involving 52 participants consisting of community members, prospective board members, and community leaders. Evaluation was conducted using pre-test and post-test instruments, participatory observation, and focus group discussions. The results of the activity showed an increase in cooperative knowledge, as seen in the average evaluation score with an increase of 22.8%. This activity also has the potential to increase members' economic value through a collective purchasing mechanism that can reduce procurement costs. This program is effective in strengthening the economic independence of cooperative-based migrant communities.
Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Mediasi Novita Syahdina; Sefnedi Sefnedi; Irwan Muslim
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.9335

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan persepsi harga terhadap minat beli ulang dengan kepuasan konsumen sebagai variabel mediasi pada pelanggan Auto Rental Motor Padang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modelling (SEM) untuk menguji hipotesis yang telah dikembangkan. Jumlah sampel penelitian sebanyak 117 responden yang diperoleh dengan teknik purposive sampling. Hasil analisis menunjukkan bahwa kualitas pelayanan dan persepsi harga berpengaruh signifikan terhadap minat beli ulang pelanggan. Namun, kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan konsumen, sedangkan persepsi harga berpengaruh signifikan terhadap kepuasan konsumen. Selain itu, kepuasan konsumen berpengaruh signifikan terhadap minat beli ulang pelanggan. Analisis lebih lanjut menunjukkan bahwa kepuasan konsumen tidak memediasi hubungan antara kualitas pelayanan dan minat beli ulang, tetapi memediasi hubungan antara persepsi harga dan minat beli ulang pelanggan.
How Corporate Social Responsibility and Brand Image Shape Partner Satisfaction: The Mediating Role of Brand Equity Nugroho, Satriyo Agung; Sefnedi, Sefnedi; Yuliviona, Reni
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3808

Abstract

This study aims to analyze the effect of Corporate Social Responsibility (CSR) and brand image on partner satisfaction, both directly and indirectly through brand equity as a mediating variable. The research was conducted at PT Pelabuhan Indonesia (Persero) Regional 2 Teluk Bayur by involving all active partners totaling 125 companies using a census method. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM). The results show that CSR, brand image, and brand equity have a positive and significant effect on partner satisfaction. CSR also has a positive and significant influence on brand image and brand equity. Furthermore, brand equity is proven to mediate the relationship between CSR and brand image on partner satisfaction. The results of the Importance–Performance Map Analysis (IPMA) indicate that CSR is the variable with the highest level of importance in improving partner satisfaction compared to brand image and brand equity. The findings imply that integrating CSR into business strategy, along with consistently strengthening brand image and brand equity, is essential to support the sustainability of partnership relationships in the port sector.
THE INFLUENCE OF PERCEIVED VALUE ON PASSENGER LOYALTY WITH PASSENGER SATISFACTION AS A MEDIATING VARIABLE (CASE STUDY: LION AIR PASSENGERS IN PADANG CITY) Bambang Sugino; Sefnedi Sefnedi; Reni Yuliviona
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.948

Abstract

Customer loyalty has received considerable attention from both academics and practitioners. However, the various factors that can explain customer loyalty have not yet been clearly defined. This study examines the role of passenger satisfaction as a mediator between perceived value and loyalty. The population in this study is all passengers using Lion Air in 2024 at Minangkabau International Airport, West Sumatra Province, Indonesia. The total research sample was 150 people. Respondents were obtained by using a sampling technique or purposive sampling. The data analysis used was Structural Equation Model (SEM) using Smart-PLS version 3.2.9. The results showed that perceived value had a positive effect on both passenger satisfaction and passenger loyalty. Passenger satisfaction also has a positive effect on passenger loyalty. Furthermore, passenger satisfaction mediates the relationship between perceived value and passenger loyalty. Keywords : Perceived value, Passenger satisfaction, Customer loyalty
Co-Authors Abda Abda Akmal Akmal Akmal Akmal Alfarizi, Ahmad Almauli, Rizki Antoni Antoni Azliyanti, Elfitra Bambang Sugino Chrismondari, Chrismondari Dedi Dores Defianti, Lidia Doni Adrian Riza Dorris Yadewani Fauziati, Popi Fitri Handayani Fitri Handayani Flora, Anisa Septa Dwi Irwan Muslim Kamener, Dahliana Karimi, Kasman Khandra, Yuli Astuti Lia Agustina Lia Agustina, Lia Mira Novita Irawan Muhammad Rahyu Afani Nor Azilah Husin Novita Syahdina Nugroho, Satriyo Agung Putri, Olsi Rafki Junaidi Rahmi Hamda Sari Reni Yuliviona, Reni Rika Desiyanti Rini Elvira Rosha, Zhesasina Sari, Rahmi Hamda Surya Dharma Tri Sukma Tri Sukma, Tri Tyara Dwi Putri Yulia, Ayu Zaitul Zaitul Zaitul Zaitul