Article Per Year (5 Year)
p-Index From 2020 - 2025
2.096
P-Index
This Author published in this journals
All Journal ARS: Jurnal Seni Rupa Dan Desain Rekam : Jurnal, Fotografi, Televisi Animasi Journal of Dedicators Community Capture : Jurnal Seni Media Rekam Bubungan Tinggi: Jurnal Pengabdian Masyarakat Melayu Arts and Performance Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti Jurnal Dimensi DKV Seni Rupa dan Desain Retina Jurnal Fotografi
Erlina Novianti, Erlina
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Bubungan Tinggi: Jurnal Pengabdian Masyarakat

 1 
Logo and Packaging Creation Training as a Rebranding Effort for MSMEs to Increase Sales Riyanti, Menul Teguh; Ariani, Ariani; Jasjfi, Elda Franzia; Novianti, Erlina; Setiadi, Virginia Suryani; Hidayatullah, Ahmad Syarief; Quincy, Quincy
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 7, No 1 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v7i1.12923

Abstract

The Covid-19 pandemic has impacted the sustainability of Micro, Small, and Medium Enterprise (MSMEs) in Tanjung Duren Village, Grogol District, West Jakarta. Due to the pandemic, several MSMEs suffered losses and were forced to close their businesses. After the pandemic, MSMEs activists began to improve themselves and adjust market developments. One of the strategies to attract market interest is rebranding with an attractive appearance through logos and packaging of MSMEs products. This condition became a concern for the community service team, Faculty of Art and Design (FSRD) Universitas Trisakti, so they provided training on creating logos with the Canva application and packaging design. This training aims to help MSME players rebrand through attractive logos and packaging so that the products sold become the community's choice. This PkM activity applies a mentoring method with a PAR (Participatory Action Research) approach that actively involves participants in implementing activities. A total of 10 (ten) food and beverage MSMEs players, all women, attended the training held on Friday, May 03, 2024, at the RW 007 secretariat office, Tanjung Duren Utara Village, West Jakarta. Through this training, the participants, who are MSME players, gained knowledge in designing attractive logos and product packaging so that they are expected to increase their product sales. 
Co-Authors Aisyah, Salwa Suci Annisa, Resky Ariani Ariani Aryanti, Widya Jidan Asih Retno Dewanti Elda Franzia Jasjfi Hasiholan, Yohanes Hidayatullah, Ahmad Syarief Jidan Aryanti, Widya Lambertus, Jennyfer Mahendra, Aria Putra Maulina, Andi Arina Menul Teguh Riyanti, Menul Teguh Pongky Adhi Purnama Putri, Paulina Novida Quincy, Quincy Ratih Candrastuti, Ratih Sanggrawati, Malcheni Sari, Lasakajaya Sari, Erl Setiadi, Virginia Suryani Silviana Tahalea, Silviana Taun, Taun Utami, Umi