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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Pro Bisnis Journal Industrial Servicess JURNAL ILMU MANAJEMEN DAN BISNIS JRSI (Jurnal Rekayasa Sistem dan Industri) JTERA (Jurnal Teknologi Rekayasa) Metode : Jurnal Teknik Industri SEIKO : Journal of Management & Business IJIES (International Journal of Innovation in Enterprise System) Quantum Teknika Jurnal Al Azhar Indonesia Seri Ilmu Sosial Charity : Jurnal Pengabdian Masyarakat Jurnal Indonesia Sosial Teknologi eProceedings of Engineering Warta LPM VISA: Journal of Vision and Ideas PESARE: Science and Engineering Service Journal
Meldi Rendra
Universitas Telkom
Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Metode : Jurnal Teknik Industri

 1 
Evaluasi dan Perancangan Model Bisnis Kripik Bujangan dengan Business Model Canvas Zahira, Alda; Hasun, Farda; Rendra, Meldi
Metode : Jurnal Teknik Industri Vol. 11 No. 1 (2025): Jurnal Metode
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/mt.v11i1.3742

Abstract

Kripik Bujangan is one of the MSMEs from Bandung City which has been established since 2022 and sells various types of spicy chips typical of West Java. Kripik Bujangan has a sales target of 2000 packages for each month, but sales show a downward trend so that it cannot meet the target. The root of the problem that has been identified is from the aspects of people, process, product, promotion, and place. One way that can be done to overcome these problems is to evaluate and design a proposed business model for Kripik Bujangan using the Business Model Canvas framework. Some data required for this research are current business model data, customer profile data, and business model environment data. Evaluation of the current business model was carried out using 7 questions analysis and SWOT analysis. SWOT analysis is carried out for the entire canvas (big picture level), then an assessment is carried out by Kripik Bujangan. From the results of the SWOT analysis, a strategy design using the TOWS matrix was carried out to improve the company's business model which was then translated into the proposed Business Model Canvas. Some of the proposed improvements include expanding the reach of individual customers, adding marketplace channels (Shopee) and Indomaret in the Jakarta area, increasing the variety of flavors and product sizes, adding workers and adding to business support equipment. Furthermore, a financial simulation was conducted by calculating the estimated revenue and additional costs based on the proposed business model changes. The proposed business model changes are feasible to implement if sales increase by 10%.
Co-Authors Adiguna, Muhammad Rafif Adinugraha, Deitya Rizky Agastya, Gede Made Bagus Agfianingrum, Sinatryasti Purwi Agus Alex Yanuar Akma Septia Viady Aldian Muhammad Alviera Suci Damayanti Alviera Suci Damayanti Andrieta Shintia Dewi Andry Reza Anggara Aqmarina , Nabila Aqsyalananda, Abia Faradilla Argya Rahmasari Ari Yanuar Ridwan Arioseno, Dio Aryani , Sinta Az-Zahra, Niefa Chusnul Batsyeba, Patricia Regina Bernanda Tricahyo Boby Hera Sagita Budi Praptono Budi Sulistyo Budiarto, Sulistyo Chumaudiyah, Endang Devison, Almer Ahmad Dharmawan, Azka Alifia Dida Diah Damayanti Divaliya , Azra Durrotus Sa’adati Dwi Dafa Doifullah Dwisanjani , Mochamad Rafli El Hadi, Rosad Ma’ali Endang Chumaidiyah Estananto Farda Hasun Farhan Ihza Imran Fariha Eridani Naufalina Febrianto , Bambang Dwi Firdaus , Baihaki Hakim Fitriadi, Rizqullah Aljabbar Fitriya Nur Azizah Ghina Atha Gumilar, Feyzi Naufal Hadi, Rosad Ma’ali El Hafiz , Elvino Muhammad Hakim, Ridho Septiadi Heriyono Lalu Husni Amani Idawacaksakti , Maria Dellarosawati Ilham Cendekia Ilham Cendekia, Ilham Ilham Maulana Hakim Ireyna Nissa Octaviany Ireyna Nissa Octaviany, Ireyna Nissa Ivan Ganika Biyantoro Khilda Afifah Kuntari Puspa Sari Linda Ayumna Puspitasari Luciana Andrawina Manda, Ryan Aditya Marina Yustiana Lubis Maula, Amanandito Shafa MEH, Rosad Muhamad Galih Raka Permana Muhammad Almaududi P. Muhammad Almaududi Pulungan Muhammad Almyzar Pratama Rusli Muhammad Awanda Yudhanegara Muhammad Tetuko Budi Laksono Muhammad Zuhdi Aiman Anka Nabila, Jihan Nadella Yusfarani Nanda Marhandhika Putri P., Muhammad Almaududi Parillaud, Andi Ardna Permatasari, Faradila Pinki Meita Permata Putri Prame, Adinda Pratama, Williardy Pratya Poeri Suryadhini Putra Fajar Alam Putra, Rangga Herbowo Putri Fatimah Suri Oktavia Putri, Silvie Andari Raden Mas Aditya Rangga Pratama Raden Muhammad Goumelar Rahman, Fauzan Muhammad Raquella, Vayla Zahrani Rara Niken Ramadhany Reigi Ahmad Fadilah Rwafemir Verzani Harari Sagala, Johan Mario Fidelis Sando, Maria Angela Putri Sari Wulandari Sari Wulandari Sari, Kuntari Puspa Sinta Aryani Sri Widaningrum Sugiantari , I Gusti Ayu Tri Sulistyo , Budi Suryana , Nanang Suryana, Nanang Teddy Syafrizal Tiara Eming Yudhastri Tiara Verita Yastica Tieka Trikartika Gustyana Tien Fabrianti Kusumasari Tulusiani Widjanarko Widjanarko, Tulusiani Williardy Pratama Winoto, Alif Sulthan Rassya Yati Rohayati Zahira, Alda Zahra, Auliya