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All Journal J@TI (TEKNIK INDUSTRI) Sistemasi: Jurnal Sistem Informasi JRSI (Jurnal Rekayasa Sistem dan Industri) PERFORMA : Media Ilmiah Teknik Industri INTECOMS: Journal of Information Technology and Computer Science IJIES (International Journal of Innovation in Enterprise System) eProceedings of Engineering Innovative: Journal Of Social Science Research Metris: Jurnal Sains dan Teknologi
Nurdinintya Athari Supratman
Universitas Telkom
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : PERFORMA : Media Ilmiah Teknik Industri

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Potensi Penggunaan Media Sosial Bagi UKM Sari Wulandari; Nurdinintya Athari Supratman
Performa: Media Ilmiah Teknik Industri Vol 17, No 1 (2018): PERFORMA Vol. 17, No 1 Maret 2018
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.732 KB) | DOI: 10.20961/performa.17.1.18922

Abstract

Social media is not only a social network that facilitates social interaction, but social media becomes an effective medium used by consumers and companies. Consumers use social media to find products information, while companies use social media to communicate with their customers. Social media becomes a powerful tool for companies to reach their customers and create sales. Social media allows SMEs to compete with large companies by increasing brand awareness of their products. Many new SMEs have emerged using social media, but the use of social media is not optimal. Its because SME lack of understanding of how social media is used in an organization. Therefore, research is conducted to investigate the potential use of social media on SMEs. Qualitative method is used as data collection method by conducting interview to 15 SMEs. Qualitative data then convert to affinity diagram. Based on the affinity diagram, it can be known how SMEs use social media. The results showed that most SMEs only use social media as promotion and sales tool. Some SMEs do not manage social media properly, such as inconsistencies in updating content of social media. A few SMEs use social media as an effective marketing tool such as profiling potential customers, measuring the impact of promotion and maintaining long-term customers relationships
Co-Authors Achmad Rizaldi Utomo Afrin Fauzya Rizana Ahmad F Abdillah Albi Fitransyah Amelia Kurniawati Amelia, Mia Andiani, Ilsha Arsy, Ahmad Rasyid Ibrahim Augustina Asih Rumanti Bambang Indra Ismaya Bambang Indra Ismaya, Bambang Indra Bewana, Zanuar Galang Bima Dwica Ananto Budi Praptono Chairun Nisa Christanto Triwibisono Citra Andriyadi Denny Karnelus Sinaga Destina Surya Dhamayanti Destina Surya Dhamayanti Destina Surya Dhamayanti, Destina Surya Desy Hafriyani Devi Julietta Nainggolan Dhifa, Muhammad Fachri Edo Rantau Wijaya Edo Rantau Wijaya, Edo Rantau El Hadi , Rosad Ma'ali Endang Budiasih Evan Suryatyasto Sujatman Fachri Husaini Fachri Husaini Fadhal Nafi Pratama Faishal Mufied Al Anshary Fauzan Fauzan Febriansyah, Naufal Taufiq Febriyani, Widia Fransiskus Tatas Dwi Atmaji Hasiholan, Jacob Giando Ilham Meiriza Isnaeni Yuli Arini Jonathan, Fernaldi Judi Alhilman Judi Alhilman Judi Alhilman Judi Alhilman Judi Alhilman, Judi Kensya Fadli Agustiant Putra Litasari Widyastuti, Litasari Luciana Andrawina Muhamad Rafif Arrahman Muhammad Tamami Dwi Saputra Muhammad Tamami Dwi Saputra Mutia Al Masri Nainggolan, Devi Julietta Ningrum, Annisa Julia Nirwana, Faturochman Noviyanti Permata Sari Nuha, Hilyatun Nurhidayat, Fachry Putra, Rakan Furqan Adi Putu Eka Dewi Karunia Wati R. Wahjoe Witjaksono Rahmat Mulyana Rayinda Pramuditya Soesanto Reh Ulina Reh Ulina, Reh Rizaldi, Artamevia Salsabila Saputra, Muhammad Tamami Dwi Sari Wulandari Shabrina Fauzani Shabrina Zatalini Kuswardani Shintya Asih Angelita Tampubolon Simbolon, Yudika Aldi Briyan Sinatrya , Hanifah Widyarani Siska Febriyanti Siska Febriyanti Siska Febriyanti Sugiarto, Avin Christian Syahda Bintarum Tien Fabrianti Kusumasari Vanita Zahra Zahirah Wardhana, Adhika Aryasatya Wefi Ridha Maryami Wibisana , Fattah Yuli Adam Prasetyo Zahra , Adzhani Aliya