Garuda - Garba Rujukan Digital

Pelatihan dan Pemberdayaan UMKM di Kota Pangkal Pinang melalui Digital Marketing Fithriawan Nugroho; Aditya Ahmad Fauzi; Faishal Farras; Nidia Mindiyarti; Muhammad Iqbal Hanafi; Siti Kamilah
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 1 (2025): Februari : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i1.1206

Micro, Small, and Medium Enterprises (MSMEs) in Pangkalpinang City play a strategic role in the regional economy, yet only 30% have optimally utilized digital marketing. This community service program aims to enhance the digital literacy of MSME entrepreneurs through digital marketing training, covering the use of social media, marketplaces, and customer data analysis. The methods employed include a participatory approach, practice-based training, and intensive mentoring. The implementation results indicate a significant increase in the utilization of digital platforms by MSMEs, with 90% of participants successfully optimizing social media, 75% actively using marketplaces, and 85% leveraging Google My Business. Additionally, there was an average revenue increase of 20-30% within three months after the training. This program demonstrates that digital marketing adoption can enhance MSME competitiveness, promote cost efficiency in promotions, and foster a sustainable digital community.

Pelatihan Budidaya Ikan Air Tawar dan Peluang Pemasaran: Freshwater Fish Cultivation Training and Marketing Opportunities Firdaus, Rahmad; Hermanto, Hermanto; Nugroho, Fithriawan; Maryani, Cik; Fauzi, Aditya Ahmad; Suhardi, Suhardi; Marna, Marna
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 5 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i5.9198

The freshwater fish farming and digital marketing training program for communities in Central Bangka Regency aims to improve participants' technical skills and marketing abilities to support the regional economy. This program is implemented through activities including theoretical learning about aquaculture, direct practice, and digital marketing training. This Community Service activity uses survey and observation methods to measure the impact of training on participants' technical understanding, productivity, and income. The results of the community service activities showed a significant increase in technical knowledge, digital marketing skills, and aquaculture productivity. Participants' understanding of pond management, seed selection, feeding techniques, and disease control increased significantly. In addition, participants' average monthly income increased by 30% after training. This program effectively equips communities with relevant skills, demonstrating that integrated training that includes technical and digital marketing aspects can drive economic growth in rural communities.

Determinants of patient satisfaction and its implications on patient loyalty at DOZ clinic and pharmacy in Pangkalpinang City Nugroho, Fithriawan
Junal Ilmu Manajemen Vol 8 No 3 (2025): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i3.718

In order to maintain sustainability and a competitive edge, the healthcare sector is a strategic one that significantly depends on patient loyalty and satisfaction. At DOZ Clinic and Pharmacy in Pangkalpinang City, the purpose of this study is to examine how corporate image, service quality, and word-of-mouth (WoM) affect patient satisfaction and how these factors affect patient loyalty. Using the SmartPLS 4.0 tool, the study takes a quantitative approach by employing Structural Equation Modeling based on Partial Least Squares (PLS-SEM). Purposive sampling methods were used to gather data from 96 respondents who are currently enrolled patients. According to the findings, patient satisfaction is positively and significantly impacted by corporate image and word-of-mouth, while service quality has no discernible direct impact. Patient loyalty is significantly impacted by all three independent variables, but word-of-mouth has the biggest impact. Additionally, the association between corporate image and patient loyalty is partially mediated by patient satisfaction. These results emphasize how crucial it is to manage patient-to-patient communication, service quality, and institutional image in order to foster enduring loyalty in the healthcare industry.

WORKSHOP PEMANFAATAN EDUGAME INTERAKTIF DALAM KEGIATAN PEMBELAJARAN BERBASIS MULTIMEDIA DI SMA NEGERI 1 PARITTIGA Ahmad Fauzi, Aditya; Nugroho, Fithriawan; Suputra, Adi; Firdaus, Rahmad
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 04 (2024): JULI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Undang Undang Sisdiknas Nomor 20 Tahun 2003 menjelaskan bahwa manusia membutuhkan pendidikan dalam kehidupannya, karena pendidikan merupakan usaha agar manusia dapat mengembangkan potensi dirinya melalui proses pembelajaran. Dunia pendidikan saat ini mengalami transformasi yang luas dan cepat sebagai akibat dari pertumbuhan pesat dalam teknologi dan ilmu pengetahuan. Berdasarkan implementasi kurikulum merdeka saat ini, pemanfaatan teknologi dapat menjadi pilihan guru untuk melaksanakan pembelajaran diferensiasi di kelas. Adapun dengan berbasis Multimedia Interaktif banyak kita jumpai pada saat ini, diantaranya Kahoot! dan Quizizz, kedua platform ini memungkinkan guru untuk bisa menggunakanya, selain lebih mudah digunakan tampilan pada menu nya mudah di pahami. Namun permasalahan yang masih sering dijumpai di beberapa sekolah adalah masih kurangnya kemampuan para guru dalam mengadopsi perkembangan teknologi informasi, terutama komputer, selain itu guru masih kesulitan dalam menemukan sumber atau media pembelajaran yang tepat dan memiliki keefektifan yang tinggi. Dalam pengabdian masyarakat ini mendapatkan hasil dimana para Guru di SMAN 1 Parittiga dapat memanfaatkan edugame interaktif dalam kegiatan pembelajaran berbasis multimedia.

WORKSHOP PEMANFAATAN EDUGAME INTERAKTIF DALAM KEGIATAN PEMBELAJARAN BERBASIS MULTIMEDIA DI SMA NEGERI 1 PARITTIGA Aditya Ahmad Fauzi; Fithriawan Nugroho; Adisuputra; Rahmad Firdaus
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 04 (2024): JULI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Undang Undang Sisdiknas Nomor 20 Tahun 2003 menjelaskan bahwa manusia membutuhkan pendidikan dalam kehidupannya, karena pendidikan merupakan usaha agar manusia dapat mengembangkan potensi dirinya melalui proses pembelajaran. Dunia pendidikan saat ini mengalami transformasi yang luas dan cepat sebagai akibat dari pertumbuhan pesat dalam teknologi dan ilmu pengetahuan. Berdasarkan implementasi kurikulum merdeka saat ini, pemanfaatan teknologi dapat menjadi pilihan guru untuk melaksanakan pembelajaran diferensiasi di kelas. Adapun dengan berbasis Multimedia Interaktif banyak kita jumpai pada saat ini, diantaranya Kahoot! dan Quizizz, kedua platform ini memungkinkan guru untuk bisa menggunakanya, selain lebih mudah digunakan tampilan pada menu nya mudah di pahami. Namun permasalahan yang masih sering dijumpai di beberapa sekolah adalah masih kurangnya kemampuan para guru dalam mengadopsi perkembangan teknologi informasi, terutama komputer, selain itu guru masih kesulitan dalam menemukan sumber atau media pembelajaran yang tepat dan memiliki keefektifan yang tinggi. Dalam pengabdian masyarakat ini mendapatkan hasil dimana para Guru di SMAN 1 Parittiga dapat memanfaatkan edugame interaktif dalam kegiatan pembelajaran berbasis multimedia.

Packaging Design and Digital Marketing Management in Educational Culinary Ventures: Their Influence on Purchase Decisions Mediated by Brand Image Rezeki, Nadia Sri; Nugroho, Fithriawan
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1796

This study aims to analyze the influence of packaging design and digital marketing management on purchase decisions in educational culinary ventures, with brand image serving as a mediating variable. The research is grounded in an educational management perspective, particularly in understanding how the managerial implementation of marketing-related competencies within educational-based culinary enterprises contributes to consumer decision-making. A quantitative approach with a causal associative design was employed. Data were collected from 140 consumers of culinary products produced by educational culinary ventures in Pangkalpinang using structured questionnaires. The data were analyzed using Structural Equation Modeling with the Partial Least Squares approach (SEM-PLS) through SmartPLS 4. The results indicate that packaging design and digital marketing management have significant positive effects on brand image. Furthermore, digital marketing management and brand image significantly influence purchase decisions. Packaging design does not exert a significant direct effect on purchase decisions; however, its effect becomes significant when mediated by brand image. Brand image emerges as the most dominant factor influencing purchase decisions. The structural model explains 57.1 percent of the variance in brand image and 59.3 percent of the variance in purchase decisions, demonstrating strong predictive power. These findings imply that effective educational management of culinary ventures should emphasize the integration of packaging design and digital marketing within entrepreneurship learning programs, as brand image plays a critical role in translating educational-based marketing practices into sustainable consumer purchasing behavior.

Penyuluhan Kualitas Kemasan Produk dan Keamanan Pangan Kepada Pelaku UMKM dan Siswa SMK di Desa Tukak Kabupaten Bangka Selatan: Pengabdian Firdaus, Rahmad; Lambas Siregar, Jenni; Sutiono; Abdillah, Junaidi; Suhardi; Nugroho, Fithriawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3702

This community service activity aims to improve product packaging quality and enhance understanding of food safety among MSME actors and vocational high school students in Tukak Village, South Bangka Regency. The main problems faced by local MSMEs include the use of simple packaging that does not meet food safety standards and the limited understanding of hygienic production practices. The activity was carried out through lectures, interactive discussions, and hands-on practice involving 50 participants. The pre-test and post-test evaluations showed a significant increase in participants’ knowledge, rising from an average of 45% to 85%. In addition, technical skills such as selecting food-grade packaging materials, sealing techniques, sanitation and hygiene practices, and designing product labels also improved substantially. The attendance rate, participation, and enthusiasm of the participants demonstrated that the training methods implemented were effective and relevant to the needs of the MSMEs. This program contributed significantly to enhancing the competitiveness of local businesses while preparing vocational students as competent young entrepreneurs. The recommendations include the need for ongoing mentoring, improved access to quality packaging materials, and advanced training related to food product licensing.

Evaluasi Keberhasilan Implementasi Sistem Informasi Perdagangan Daerah Berbasis HOT-Fit dan Technology Acceptance Model Dzalfa Tsalsabila Rhamadiyanti; Aditya Ahmad Fauzi; Fithriawan Nugroho
JSAI (Journal Scientific and Applied Informatics) Vol 9 No 1 (2026): Januari
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v9i1.9896

The Pangkalpinang City Trade Information System (SIPGK) was developed as a digital instrument to support trade data management and data-driven public information services. This study aims to evaluate the implementation success of SIPGK using the Human–Organization–Technology Fit (HOT-Fit) model, with the Technology Acceptance Model (TAM) employed as a complementary interpretative lens. A qualitative evaluative approach was applied through observation, interviews, and system documentation. The results indicate that the technology aspect demonstrates a system availability rate of 95%, reflecting good system quality and service stability, while the organizational aspect is supported by formal policies and standard operating procedures. However, the human aspect remains a key limiting factor due to disparities in digital literacy and data input consistency, along with suboptimal cross-unit data integration. These findings reveal a gap between technological and organizational readiness and human resource capacity in achieving strategic system utilization. The novelty of this study lies in applying the HOT-Fit model to a regional trade information system context, which has been rarely examined, and in integrating TAM as an interpretative framework to explain user acceptance.

Pendampingan Guru SMKN 1 Tukak Sadai dalam Penggunaan Platform Digital untuk Pembelajaran Berbasis Project Dzalfa Tsalsabila Rhamadiyanti; Aditya Ahmad Fauzi; Fithriawan Nugroho; Fitriyanti Fitriyanti
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 3 No. 1 (2026): Januari: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v3i1.2778

This community service activity aimed to strengthen teachers’ competencies in utilizing digital platforms to support project-based learning at a vocational high school. The background of this activity was the limited ability of teachers to manage project-based learning in a structured and systematic manner using digital platforms. The method employed was participatory mentoring, involving needs analysis, activity planning, implementation of digital platform mentoring, monitoring and evaluation, and reflection with follow-up actions. The participants were teachers of SMK Negeri 1 Tukak Sadai, Bangka Barat. The results indicated an improvement in teachers’ understanding and skills in designing, managing, and evaluating project-based learning using digital platforms. Teachers became more confident in integrating technology into learning processes and demonstrated better organization of project activities. This activity contributed to enhancing teachers’ digital competencies and improving the quality of project-based learning practices in vocational education. The findings suggest that participatory mentoring is an effective approach to supporting sustainable digital learning innovation in vocational schools.

Penguatan Aparatur Sekretariat DPRD dalam Perspektif Institusionalisme: Integrasi Old Institutionalism, New Institutionalism, dan Teori Tiga Pilar Kelembagaan Panca Tuah Tuha; Maulan Aklil; Mat Amin; Fithriawan Nugroho; Jumadi Wal’ajro
Public Service and Governance Journal Vol. 7 No. 1 (2026): Januari : Public Service And Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v7i1.3442

The strengthening of the Secretariat apparatus of the Regional Representative Council (DPRD) is a strategic issue in the governance of legislative administration at the regional level in Indonesia. However, studies on the DPRD Secretariat remain relatively limited and tend to emphasize structural and regulatory aspects, without comprehensively addressing institutional dynamics. This study aims to strengthen the DPRD Secretariat apparatus through an institutionalist perspective, using the Institutional Three Pillars Theory framework proposed by W. Richard Scott. This study is a conceptual paper developed through a narrative literature review approach, examining both classical and contemporary literature in the fields of institutionalism and public administration. The analysis focuses on how the regulatory, normative, and cognitive pillars interact to shape the institutional practices of the DPRD Secretariat as an institution supporting the legislative, budgeting, and oversight functions at the regional level. The study's findings show that the strengthening of the DPRD Secretariat apparatus cannot be understood solely as a consequence of formal regulation, but rather as an institutional process involving a balance between legal rules, professional values and norms, and collective meaning-making regarding the role and institutional identity. This study is not intended to empirically assess performance but offers a conceptual framework that can be used to understand the dynamics of regional legislative administration more holistically. Theoretically, this research contributes to enriching institutionalism studies in public administration by positioning the DPRD Secretariat as a complex and contextual institution. The conceptual framework offered is expected to serve as a reference for future empirical research and conceptual reflection for strengthening legislative administration institutions in Indonesia.

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