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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Syntax Transformation International Journal on Social Science, Economics and Art Jurnal Ekonomi PEDAMAS (Pengabdian Kepada Masyarakat) Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Fithriawan Nugroho
Universitas Pertiba
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan dan Pemberdayaan UMKM di Kota Pangkal Pinang melalui Digital Marketing Fithriawan Nugroho; Aditya Ahmad Fauzi; Faishal Farras; Nidia Mindiyarti; Muhammad Iqbal Hanafi; Siti Kamilah
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 1 (2025): Februari : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i1.1206

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Pangkalpinang City play a strategic role in the regional economy, yet only 30% have optimally utilized digital marketing. This community service program aims to enhance the digital literacy of MSME entrepreneurs through digital marketing training, covering the use of social media, marketplaces, and customer data analysis. The methods employed include a participatory approach, practice-based training, and intensive mentoring. The implementation results indicate a significant increase in the utilization of digital platforms by MSMEs, with 90% of participants successfully optimizing social media, 75% actively using marketplaces, and 85% leveraging Google My Business. Additionally, there was an average revenue increase of 20-30% within three months after the training. This program demonstrates that digital marketing adoption can enhance MSME competitiveness, promote cost efficiency in promotions, and foster a sustainable digital community.
Pelatihan Budidaya Ikan Air Tawar dan Peluang Pemasaran: Freshwater Fish Cultivation Training and Marketing Opportunities Firdaus, Rahmad; Hermanto, Hermanto; Nugroho, Fithriawan; Maryani, Cik; Fauzi, Aditya Ahmad; Suhardi, Suhardi; Marna, Marna
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 5 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i5.9198

Abstract

The freshwater fish farming and digital marketing training program for communities in Central Bangka Regency aims to improve participants' technical skills and marketing abilities to support the regional economy. This program is implemented through activities including theoretical learning about aquaculture, direct practice, and digital marketing training. This Community Service activity uses survey and observation methods to measure the impact of training on participants' technical understanding, productivity, and income. The results of the community service activities showed a significant increase in technical knowledge, digital marketing skills, and aquaculture productivity. Participants' understanding of pond management, seed selection, feeding techniques, and disease control increased significantly. In addition, participants' average monthly income increased by 30% after training. This program effectively equips communities with relevant skills, demonstrating that integrated training that includes technical and digital marketing aspects can drive economic growth in rural communities.
Determinants of patient satisfaction and its implications on patient loyalty at DOZ clinic and pharmacy in Pangkalpinang City Nugroho, Fithriawan
Junal Ilmu Manajemen Vol 8 No 3 (2025): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i3.718

Abstract

In order to maintain sustainability and a competitive edge, the healthcare sector is a strategic one that significantly depends on patient loyalty and satisfaction. At DOZ Clinic and Pharmacy in Pangkalpinang City, the purpose of this study is to examine how corporate image, service quality, and word-of-mouth (WoM) affect patient satisfaction and how these factors affect patient loyalty. Using the SmartPLS 4.0 tool, the study takes a quantitative approach by employing Structural Equation Modeling based on Partial Least Squares (PLS-SEM). Purposive sampling methods were used to gather data from 96 respondents who are currently enrolled patients. According to the findings, patient satisfaction is positively and significantly impacted by corporate image and word-of-mouth, while service quality has no discernible direct impact. Patient loyalty is significantly impacted by all three independent variables, but word-of-mouth has the biggest impact. Additionally, the association between corporate image and patient loyalty is partially mediated by patient satisfaction. These results emphasize how crucial it is to manage patient-to-patient communication, service quality, and institutional image in order to foster enduring loyalty in the healthcare industry.
WORKSHOP PEMANFAATAN EDUGAME INTERAKTIF DALAM KEGIATAN PEMBELAJARAN BERBASIS MULTIMEDIA DI SMA NEGERI 1 PARITTIGA Ahmad Fauzi, Aditya; Nugroho, Fithriawan; Suputra, Adi; Firdaus, Rahmad
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 04 (2024): JULI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Undang Undang Sisdiknas Nomor 20 Tahun 2003 menjelaskan bahwa manusia membutuhkan pendidikan dalam kehidupannya, karena pendidikan merupakan usaha agar manusia dapat mengembangkan potensi dirinya melalui proses pembelajaran. Dunia pendidikan saat ini mengalami transformasi yang luas dan cepat sebagai akibat dari pertumbuhan pesat dalam teknologi dan ilmu pengetahuan. Berdasarkan implementasi kurikulum merdeka saat ini, pemanfaatan teknologi dapat menjadi pilihan guru untuk melaksanakan pembelajaran diferensiasi di kelas. Adapun dengan berbasis Multimedia Interaktif banyak kita jumpai pada saat ini, diantaranya Kahoot! dan Quizizz, kedua platform ini memungkinkan guru untuk bisa menggunakanya, selain lebih mudah digunakan tampilan pada menu nya mudah di pahami. Namun permasalahan yang masih sering dijumpai di beberapa sekolah adalah masih kurangnya kemampuan para guru dalam mengadopsi perkembangan teknologi informasi, terutama komputer, selain itu guru masih kesulitan dalam menemukan sumber atau media pembelajaran yang tepat dan memiliki keefektifan yang tinggi. Dalam pengabdian masyarakat ini mendapatkan hasil dimana para Guru di SMAN 1 Parittiga dapat memanfaatkan edugame interaktif dalam kegiatan pembelajaran berbasis multimedia.
WORKSHOP PEMANFAATAN EDUGAME INTERAKTIF DALAM KEGIATAN PEMBELAJARAN BERBASIS MULTIMEDIA DI SMA NEGERI 1 PARITTIGA Aditya Ahmad Fauzi; Fithriawan Nugroho; Adisuputra; Rahmad Firdaus
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 2 No. 04 (2024): JULI 2024
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Undang Undang Sisdiknas Nomor 20 Tahun 2003 menjelaskan bahwa manusia membutuhkan pendidikan dalam kehidupannya, karena pendidikan merupakan usaha agar manusia dapat mengembangkan potensi dirinya melalui proses pembelajaran. Dunia pendidikan saat ini mengalami transformasi yang luas dan cepat sebagai akibat dari pertumbuhan pesat dalam teknologi dan ilmu pengetahuan. Berdasarkan implementasi kurikulum merdeka saat ini, pemanfaatan teknologi dapat menjadi pilihan guru untuk melaksanakan pembelajaran diferensiasi di kelas. Adapun dengan berbasis Multimedia Interaktif banyak kita jumpai pada saat ini, diantaranya Kahoot! dan Quizizz, kedua platform ini memungkinkan guru untuk bisa menggunakanya, selain lebih mudah digunakan tampilan pada menu nya mudah di pahami. Namun permasalahan yang masih sering dijumpai di beberapa sekolah adalah masih kurangnya kemampuan para guru dalam mengadopsi perkembangan teknologi informasi, terutama komputer, selain itu guru masih kesulitan dalam menemukan sumber atau media pembelajaran yang tepat dan memiliki keefektifan yang tinggi. Dalam pengabdian masyarakat ini mendapatkan hasil dimana para Guru di SMAN 1 Parittiga dapat memanfaatkan edugame interaktif dalam kegiatan pembelajaran berbasis multimedia.
Co-Authors Adisuputra Aditya Ahmad Fauzi Afrizal Afrizal AFRIZAL AFRIZAL Andria Rezki Efendi Efendi Faishal Farras Hermanto Hermanto Kholifah Kholifah MARNA MARNA Marna Marna Marna, Marna Maryani, Cik Mat Amin Muhammad Iqbal Hanafi Nadia Sri Rezeki Nidia Mindiyarti Rahmad Firdaus Rahmad Firdaus Rahmad Firdaus Rejeki, Nadia Sri Ririn Saputra Siti Kamilah Suhardi Suhardi Suhardi Suhardi Suputra, Adi Tri Dewi Yuni Utami Wahyu Putra Wulandari Wulandari Yossa Agung Pratama