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All Journal JREC (Journal of Electrical and Electronics) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Iqtishoduna: Jurnal Ekonomi Islam JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa Journal of Enterprise and Development (JED) Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Journal of Community Development Ilomata International Journal of Social Science Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur JRIIN :Jurnal Riset Informatika dan Inovasi Journal of Business and Halal Industry Journal Pemberdayaan Ekonomi dan Masyarakat Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Pengabdian Masyarakat Manage Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity
Haris Hermawan, Haris
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : journal of enterprise and development jed

 1 
Determinants of Marketing Performance in Micro Food and Beverage Enterprises: Mediating Role of Competitive Advantage Wulandary, Dian Anisa; Hermawan, Haris; Sanosra, Abadi
Journal of Enterprise and Development (JED) Vol. 8 No. 1 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i1.15257

Abstract

Purpose: This study investigates the effects of digital marketing, market orientation, and product innovation on marketing performance, with competitive advantage serving as an intervening variable among micro food and beverage enterprises.Method: A quantitative research design was applied through a survey involving 98 owners of micro food and beverage businesses. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess both the direct and indirect relationships among the variables.Result: The findings indicate that digital marketing and product innovation exert a significant positive effect on marketing performance, whereas market orientation does not have a significant direct effect. Product innovation also has a significant positive effect on competitive advantage, while digital marketing and market orientation do not significantly influence competitive advantage. Furthermore, competitive advantage has a significant positive effect on marketing performance and mediates the relationships of digital marketing and product innovation with marketing performance. However, it does not mediate the relationship between market orientation and marketing performance.Practical Implications for Economic Growth and Development: The results underscore the strategic importance of enhancing digital marketing capabilities, promoting continuous product innovation, and developing sustainable competitive advantage to improve the performance of microenterprises. These efforts may contribute to local economic development, employment generation, and the competitiveness of micro, small, and medium enterprises (MSMEs).Originality/Value: This study offers a significant contribution by developing an integrated explanatory model that links digital marketing, market orientation, and product innovation to marketing performance through the mediating role of competitive advantage among micro food and beverage enterprises.
Co-Authors Abadi Sanosra Abdul Syukur Ahmad Izzuddin Ahmad Nur Mahfuda Alfaris, Afrizal Mubarok Amelia, Rodhiah Rizki Amiliya, Nafia Nanda Andini, Intan Nur Andrean, Mohammad Ongky Arifatul Latifah, Arifatul Arifin, Amanda Novalia Azhad, Muhammad Naely Bangsa, Insani Abdi Budi Santoso Cahyo, Bayu Dwi Diansari, Tatit DWI CAHYONO Dwi Supriyanto, Hamid Fajar, Moh Farhatin, Dila Fauziyah, Khirunissa Nur Feti Fatimah Firdiansyah, Mochamad Wahyu Firmansyah, Achmad Faiz Hilman Firmansyah, Rama Hamdani, Bagas Yuda Hamidah M, Icha Nadhirotul Hasanah, Erina Mauidhatul Herlambang, Toni Immanuel Christianto, Mikael Islami, Riska Miftahul Isnia, Aulia Nuril Izzudin, Ahmad Kristatiningsih, Dwi Maheni Ika Sari Mahfudza, Ahmad Nur Majestika, Rr Aurel Nalini Marantika , Galih Muhammad Thamrin Mulya Rescahyana, Tri Sulton Muzammil, M. Alfian Nanda Khoirun Nisa Ningtyas, Darma Ayu Ningsih Nur, Safirah Wardatin Nuraini, Viky Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktaviani, Nadia Pramudita, Sitti Surya Pratama, Ahmad Febrian Pritantiwi, Sonnia Purwanto, Arik Putri, Elsa Catrika Putri, Tatit Diansari Reski Qomariah , Nurul Qomariyah , Nurul Rahayu, Jekti Rajasa, Ilham Surya Ramadhan, Fazril Reni Rahmadewi, Reni Rizki Rabbani, Aditya Rohimah, Merlin Rusdiyanto Rusdiyanto, Rusdiyanto Setianingsih , Wahyu Eko Setyawan, Rai Rake Sumowo, Seno Tatit Diansari Reskiputri, Tatit Diansari Tipalahi, Ramadan Trianto, Feren Ebrik Trias Setyowati, Trias Uliyah, Dian Alfiyatul Umamy, Septy Holisa Umany, Septy Holisa Verdiyanto, Verdiyanto Wahyu Eko Setianingsih Wijoyo, Agung Winahyu, Pawestri Wulandary, Dian Anisa Yohanes Gunawan Wibowo Yuliandany, Elvina Windy Zelarsianti, Asri Andira