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All Journal JREC (Journal of Electrical and Electronics) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business Iqtishoduna: Jurnal Ekonomi Islam JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Journal of Community Development Ilomata International Journal of Social Science Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Dynamic Management Journal JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur JRIIN :Jurnal Riset Informatika dan Inovasi Journal of Business and Halal Industry Journal Pemberdayaan Ekonomi dan Masyarakat Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Pengabdian Masyarakat Manage Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity
Haris Hermawan, Haris
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Proceeding of International Conference on Social Science and Humanity

 1 
THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON B2C CUSTOMER LOYALTY: THE ROLE OF TRUST AND SERVICE QUALITY AS INTERVENING VARIABLES AT PT. BRI FINANCE Amelia, Rodhiah Rizki; Qomariyah , Nurul; Hermawan, Haris
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.66

Abstract

Objective: The purpose of this study is to address the gap in previous research that focuses on social media marketing towards B2C customer loyalty through the role of trust and service quality. Method: This study uses quantitative research. The sampling technique used in this study is the non-probability sampling technique, namely purposive sampling. The sample used in this study was 100 respondents who had made repeat purchases and new customers at PT BRI Finance. The data was processed using SmartPLS 4.0. Results: The results of this study indicate that social media marketing towards customer loyalty is not significant with a p-value of 0.092 > 0.05. However, social media marketing has a positive effect on service quality with a p-value of 0.00 < 0.05, and it also has a positive effect on trust with a p-value of 0.00 < 0.05. Meanwhile, service quality does not have a significant effect on customer loyalty with a p-value of 0.163 > 0.05, and trust also does not have a positive effect on customer loyalty with a p-value of 0.085 > 0.05. Furthermore, social media marketing on customer loyalty through trust does not have a significant effect with a p-value of 0.087 > 0.05, and social media marketing on customer loyalty through service quality also does not have a significant effect with a p-value of 0.143 > 0.05. Novelty: This study highlights the limited direct impact of social media marketing on customer loyalty and the mediating role of trust and service quality, contributing to a deeper understanding of the relationship between digital marketing strategies and consumer behavior in the B2C sector.
ANALYSIS OF THE ROLE OF FUTURISTIC LEADERSHIP STYLE AND TEACHER COMPETENCY ON SCHOOL QUALITY PERFORMANCE THROUGH THE IMPLEMENTATION OF SCHOOL-BASED MANAGEMENT AT SMPN IN JEMBER REGENCY Kristatiningsih, Dwi; Qomariah , Nurul; Hermawan, Haris
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.74

Abstract

Objective: The aim of this research is to examine the effect of futuristic leadership style and teacher competency on the quality school quality performance of State Middle Schools in Jember Regency, both directly and indirectly through the implementation of school-based management. Methods: This research uses quantitative research methods with descriptive problem formulation. This research was conducted in Jember Regency and at the time of this research the location of the Jember Regency Education Office was Jl. Dr. Subandi No. 29 Jember by taking data from 94 State Middle Schools in Jember district. The population of this study were all principals of state junior high schools in Jember Regency and the sampling method used the Saturated Sampling technique. The data analysis technique used is Partial Least Square (PLS) which is processed with WarpPLS software. Results: The research results show that futuristic leadership style and teacher competency has significant effect on the implementation of school-based management. Futuristic leadership style and teacher competency has significant effect on school quality school quality performance. The implementation of school-based management has significant effect on school quality school quality performance. The futuristic leadership style has significant effect on school quality school quality performance through the implementation of school-based management, while teacher competency has insignificant effect on school quality school quality performance through the implementation of school-based management. Novelty: This research offers novelty in aspects of the research model related to the antecedents of school quality school quality performance which involves a futuristic leadership style and teacher competency mediated by the implementation of school-based management.
THE INFLUENCE OF ENDORSERS, PRODUCT QUALITY & WORD OF MOUTH ON CUSTOMER SATISFACTION THROUGH BRAND ATTITUDE (STUDY ON KAHYANGAN COFFEE PRODUCTS IN JEMBER REGENCY) Purwanto, Arik; Hermawan, Haris; Sanosra, Abadi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.78

Abstract

Objective: This study aims to analyze the influence of endorsers, product quality, and word of mouth on brand attitude and consumer satisfaction of Kopi Kahyangan in Jember Regency. In addition, this study also examines the role of brand attitude as an intervening variable in the relationship between endorsers, product quality, and word of mouth with consumer satisfaction. Expectation-Confirmation Theory (ECT) is used as a theoretical basis to understand how consumers' initial expectations are formed and influence satisfaction after consumption. Method: The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to Kopi Kahyangan consumers in Jember Regency. The sample in this study was selected using a purposive sampling technique, and data analysis was carried out using Structural Equation Modeling (SEM) with SmartPLS 4.0. The research model tests direct and indirect relationships between variables to understand the patterns of influence that occur. Results: The results of the study indicate that endorsers, product quality, and word of mouth have a significant influence on brand attitude and consumer satisfaction. In addition, brand attitude has a significant effect on consumer satisfaction. However, brand attitude does not act as a significant intervening variable in the relationship between external factors and consumer satisfaction. In other words, consumer satisfaction is more influenced by product quality and word of mouth factors than by brand image formed from external factors. Novelty: The novelty of this study lies in the use of Expectation-Confirmation Theory (ECT) in the context of local coffee product marketing, especially in seeing how external factors shape initial expectations that then affect customer satisfaction. The implications of this study emphasize the importance of focusing on real consumption experiences in increasing customer loyalty. The results of this study can be a basis for business actors in designing marketing strategies based on consumer experience and customer engagement to increase brand competitiveness in local and national markets.
Co-Authors Abadi Sanosra Abdul Syukur Ahmad Izzuddin Ahmad Nur Mahfuda Alfaris, Afrizal Mubarok Amelia, Rodhiah Rizki Amiliya, Nafia Nanda Andini, Intan Nur Andrean, Mohammad Ongky Arifatul Latifah, Arifatul Arifin, Amanda Novalia Azhad, Muhammad Naely Bangsa, Insani Abdi Budi Santoso Cahyo, Bayu Dwi Diansari, Tatit Dwi Budi Santoso DWI CAHYONO Dwi Supriyanto, Hamid Fajar, Moh Farhatin, Dila Fauziyah, Khirunissa Nur Feti Fatimah Firdiansyah, Mochamad Wahyu Firmansyah, Achmad Faiz Hilman Firmansyah, Rama Hamdani, Bagas Yuda Hamidah M, Icha Nadhirotul Hasanah, Erina Mauidhatul Herlambang, Toni Immanuel Christianto, Mikael Islami, Riska Miftahul Izzudin, Ahmad Kristatiningsih, Dwi Maheni Ika Sari Mahfudza, Ahmad Nur Majestika, Rr Aurel Nalini Marantika , Galih Muhammad Thamrin Mulya Rescahyana, Tri Sulton Muzammil, M. Alfian Nanda Khoirun Nisa Ningtyas, Darma Ayu Ningsih Nur, Safirah Wardatin Nuraini, Viky Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktaviani, Nadia Pramudita, Sitti Surya Pratama, Ahmad Febrian Purwanto, Arik Putri, Elsa Catrika Putri, Tatit Diansari Reski Qomariah , Nurul Qomariyah , Nurul Rahayu, Jekti Rajasa, Ilham Surya Ramadhan, Fazril Reni Rahmadewi, Reni Rizki Rabbani, Aditya Rohimah, Merlin Rusdiyanto Rusdiyanto, Rusdiyanto Setianingsih , Wahyu Eko Setyawan, Rai Rake Siti Juariyah Sumowo, Seno Tatit Diansari Reskiputri, Tatit Diansari Tipalahi, Ramadan Trianto, Feren Ebrik Trias Setyowati, Trias Uliyah, Dian Alfiyatul Umamy, Septy Holisa Umany, Septy Holisa Verdiyanto, Verdiyanto Wahyu Eko Setianingsih Wibowo, Yohanes Gunawan Wijoyo, Agung Winahyu, Pawestri Yuliandany, Elvina Windy Zelarsianti, Asri Andira