Article Per Year (5 Year)
p-Index From 2021 - 2026
1.642
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Tourism Scientific Journal Kepariwisataan: Jurnal Ilmiah Jurnal Impresi Indonesia Journal of Halal Research, Policy, and Industry Advances In Social Humanities Research
Nurbaeti Nurbaeti
Institut Pariwisata Trisakti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Pengaruh Citra Destinasi dan Pemasaran Digital Terhadap Keputusan Berkunjung Melalui Kepuasan Pengunjung Pada Monumen Nasional DKI Jakarta Heny Ratnaningtyas; Nurbaeti Nurbaeti; Myrza Rahmanita
Tourism Scientific Journal Vol. 8 No. 2 (2023): Vol 8 No 2 Juni 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i2.255

Abstract

This study aims to determine the influence of destination image and digital marketing on the decision to visit through visitor satisfaction at the National Monument. This type of research is quantitative descriptive using path analysis method. The population in this study is all visitors who come to Monas, while the sample consisted of 100 respondents using accidental sampling technique. The results showed that: (1) Destination image and digital marketing have a significant influence on visitor satisfaction; (2) Destination image and digital marketing partially have a significant influence on the decision to visit through visitor satisfaction. Based on the R-Square results, it shows that 41.2% of visitor satisfaction variable is influenced by destination image and digital marketing. Then 57.7% of the decision to visit variable is influenced by visitor satisfaction.The positive image of Monas affects satisfaction and the decision to visit because Monas strengthens the positive image of Jakarta city as an attractive tourist destination and has symbolic, historical, beauty, complete facilities, and high popularity values. Digital marketing at Monas influences visitor satisfaction and the decision to visit because it helps visitors find and plan visits through complete information and online ticket reservations and interactive experiences such as virtual tours. Visitor satisfaction has a significant influence on the decision to visit Monas because it can influence visitor recommendations and decisions to return to the destination in the future, which impacts the level of visits.
Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Mercure Nexa Bandung Sabar Sitompul; Nurbaeti Nurbaeti
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v7i9.14077

Abstract

Technology information development changed the customer behaviour in desire in booking hotel room. Online Travel Agent is one of the most advanced products that is currently booming and change the room reservation pattern from direct reservation or go show to room reservation by Online Travel Agent. The purpose of this study was to find the information why the booking pattern changed from direct reservation to online travel agent in order to improve the e-commerce in maintain the guest to still choosing Mercure Nexa Bandung as their preferred hotel to stay in Bandung. The result of the study shows Online Travel Agent can increase hotel occupancy rate because they are accessible, efficient and effective at competitive prices as well the hotel costs with sales cost, fees and employee payroll expenses. Hotel’s management support in developing OTA is needed as an effort to increase number of room reservation from OTA.
PENGARUH GOOD CORPORATE GOVERNANCE AND CORPORATE SOCIAL RESPONBILITY TERHADAP RETURN SAHAM MELALUI RETURN ON ASSET PADA PERUSAHAAN RESTORAN Heny Ratnaningtyas; Nurbaeti Nurbaeti
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v9i2.1709

Abstract

ABSTRAK Perusahaan restoran adalah sektor usaha yang memiliki dampak sosial dan lingkungan yang signifikan, dan investasi dalam penerapan good corporate governance (GCG) dan  corporate social responbility (CSR) yang dapat berdampak pada citra dan kinerja keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh GCG dan  CSR terhadap return saham melalui return on asset (ROA). Jenis penelitian ini adalah penelitian kuantitatif dengan metode analisis jalur menggunakan software Eviews. Populasi dalam penelitian ini adalah seluruh perusahaan restoran yang ada di Indonesia, sedangkan sampel dalam penelitian ini berjumlah 7 (tujuh) perusahaan restoran yang ada di Bursa Efek Indonesia. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Hasil penelitian ini menunjukkan bahwa: (1) GCG dan CSR berpengaruh signifikan terhadap ROA; (2) CSR berpengaruh signifikan terhadap ROA; (3) GCG berpengaruh signifikan terhadap return saham; (4) CSR berpengaruh signifikan terhadap return saham; (5) ROA berpengaruh signifikan terhadap return saham; (6) GCG berpengaruh signifikan terhadap return saham melalui ROA; (7) CSR berpengaruh signifikan terhadap return saham melalui ROA. Menerapkan GCG dan praktik CSR yang baik pada perusahaan restoran dapat meningkatkan ROA dan return saham melalui peningkatan transparansi, akuntabilitas, reputasi, efisiensi operasional, dan manajemen risiko, serta menciptakan lingkungan kerja yang lebih baik dan ramah lingkungan.Kata Kunci: GCG, CSR, ROA, Return SahamABSTRACT Restaurant companies are a business sector that has significant social and environmental impacts, and investments in implementing good corporate governance (GCG) and corporate social responsibility (CSR) can have an impact on image and financial performance. This research aims to determine the influence of GCG and CSR on stock returns through return on assets (ROA). This type of research is quantitative research with path analysis methods using Eviews software. The population in this research is all restaurant companies in Indonesia, while the sample in this research is 7 (seven) restaurant companies on the Indonesia Stock Exchange. The sampling technique in this research used purposive sampling. The research results show that: (1) GCG and CSR have a significant effect on ROA; (2) CSR has a significant effect on ROA; (3) GCG has a significant effect on stock returns; (4) CSR has a significant effect on stock returns; (5) ROA has a significant effect on stock returns; (6) GCG has a significant effect on stock returns through ROA; (7) CSR has a significant effect on stock returns through ROA. Implementing good GCG and CSR practices in restaurant companies can increase ROA and stock returns through increasing transparency, accountability, reputation, operational efficiency and risk management, as well as creating a better and environmentally friendly work environment.Keywords: GCG, CSR, ROA, Stock Return  
Peran E-Wom dalam Memoderasi Pengaruh Motivasi dan Citra Destinasi terhadap Minat Kunjungan Wisatawan Destinasi Pantai Paulina Dewi Toffi; Rahmat Ingkadijaya; Nurbaeti Nurbaeti; Myrza Rahmanita
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.8506

Abstract

Tujuan penelitian ini untuk mengetahui peran e-wom dalam memoderasi pengaruh motivasi dan citra destinasi terhadap minat kunjungan wisatawan destinasi pantai. Penelitian ini menggunakan metode deskriptif kuantitatif. Hasil dari analisis kuantitatif deskriptif menunjukkan bahwa X1 (Motivasi) memiliki pengaruh yang signifikan terhadap minat berkung wisatawan dibuktikan dengan nilai. 0,003. Sedangkan pada variabel X2 (citra destinasi) tidak memiliki pengaruh signifikan terhadap Y (minat berkunjung) dibuktikan dengan nilai 0.085, dan pada variabel moderasi E-WOM dari hasil penelitian tidak mampu memoderasi pengaruh variabel X1 dan X2 terhadap Y dibuktikan dengan nilai 0,507 dan 0,037. Simpulan peneliitan ini bahwa e-worm tidak dapat memoderasi motivasi dan minat berkunjung wisatawan sedangkan motivasi dan citra berpengaruh signifikan terhadap minat berkunjung wisatawan. Kata Kunci: Citra Destinasi, Minat Berkunjung, Motivasi Wisata, Pariwisata, Wisata Pantai
PELESTARIAN GASTRONOMI KHAS BETAWI SEBAGAI IDENTITAS BUDAYA JAKARTA DI ERA MODERNISASI Rosyida Panchastity; Doni Muhardiansyah; Sri Sulartiningrum; Nurbaeti Nurbaeti
Kepariwisataan: Jurnal Ilmiah Vol 20, No 2 (2026): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v20i2.1065

Abstract

AbstractThis study aims to analyze the role of Betawi gastronomy as a regional cultural identity amidst the challenges of modernization and globalization and to identify factors that threaten the existence of traditional Betawi culinary arts. The method used is descriptive qualitative with data collection techniques such as indepth interviews, participant observation and documentation studies. The results of the study indicate that Betawi culinary arts have deep cultural values and play an important role in expressing the cultural identity of the Betawi people. However, this culinary arts are increasingly threatened with extinction due to lifestyle changes, globalization, urbanization and the lack of effective regeneration and preservation. Based on a SWOT analysis, the strength of Betawi culinary arts lies in the uniqueness of recipes and cultural heritage, while its weakness is limited documentation and effective promotion. The greatest opportunities lie in culinary tourism trends and digitalization of promotions, while the threats are the dominance of modern foods and the difficulty of obtaining traditional ingredients. The implication of this study is the importance of systematic and collaborative preservation policies to ensure the sustainability of Betawi gastronomy.Keywords:  Betawi Gastronomy; Cultural Identity; Traditional Cuisine; SWOTAbstrakPenelitian ini bertujuan untuk menganalisis peran gastronomi khas Betawi sebagai identitas budaya daerah di tengah tantangan modernisasi dan globalisasi, serta mengidentifikasi faktor-faktor yang menyebabkan terancamnya eksistensi kuliner tradisional Betawi. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif dan studi dokumentasi. Hasil penelitian menunjukkan bahwa kuliner Betawi memiliki nilai budaya yang mendalam dan berperan penting dalam mengekspresikan identitas budaya masyarakat Betawi. Namun, kuliner ini semakin terancam punah akibat perubahan gaya hidup, globalisasi, urbanisasi dan kurangnya regenerasi serta pelestarian yang efektif. Berdasarkan analisis SWOT, kekuatan kuliner Betawi terletak pada keunikan resep dan warisan budaya, sementara kelemahannya adalah terbatasnya dokumentasi dan promosi yang efektif. Peluang terbesar terletak pada tren wisata kuliner dan digitalisasi promosi, sedangkan ancamannya berupa dominasi makanan modern dan kesulitan memperoleh bahan tradisional. Implikasi penelitian ini adalah pentingnya kebijakan pelestarian yang sistematis dan kolaboratif untuk memastikan keberlanjutan gastronomi Betawi.Kata Kunci:  Gastronomi Betawi; Identitas Budaya; Kuliner Tradisional; SWOT
Pengembangan Desa Alamendah Sebagai Desa Wisata Berbasis Digital di Kabupaten Bandung Eri Zam Zam Kusdian; Nurbaeti Nurbaeti; Fetty Asmaniati
Jurnal Impresi Indonesia Vol. 4 No. 7 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i7.6725

Abstract

Pariwisata merupakan sektor potensial yang bisa dikembangkan sebagai salah satu sumber untuk pendapatan daerah. Provinsi Jawa Barat menargetkan 30 Desa Wisata yang berkelanjutan dan mandiri dengan harapan sebagai upaya awal untuk mendorong sektor pariwisata sekaligus meningkatkan ekonomi masyarakat. Pandemi Covid-19 memberikan dampak terhadap jumlah kunjungan wisatawan yang menurun baik lokal maupun turis mancanegara. Desa Wisata Alamendah melakukan inovasi untuk mengatasi menurunnya kunjungan yang berdampak pada pendapatan perekonomian di desa yaitu dengan membuat konsep berbasis wisata digital. Desa Alamendah sebagai salah satu Desa Wisata yang berhasil memperoleh gelar Juara dua 2 dalam Anugrah Desa Wisata Indonesia kategori Desa Digital. Penelitian ini menggunakan metode kualitatif dengan observasi dan wawancara dengan beberapa informan seperti pengelola desa wisata, pengusaha UMKM, masyarakat desa wisata. Tujuan penelitian ini untuk mengetahui pengembangan Desa Wisata berbasis Digital serta dampaknya. Hasil temuan dari penelitian ini yaitu pengembangan Desa Wisata berbasis Digital dilakukan melalui inovasi virtual tour, yang mana para wisatawan dapat mengunjungi wisata melalui online tanpa harus berkunjung langsung. Dampak yang dirasakan mulai dari meningkatnya jumlah konsumen dan menambah pendapatan UMKM, serta lingkungan menjadi bersih dan tercipta kegiatan gotong royong.
PERAN EMPLOYEE ENGAGEMENT DALAM HUBUNGAN ANTARA PENERAPAN JOB ENLARGEMENT, JOB RESOURCES DAN PEMENUHAN MISI ORGANISASI TERHADAP KINERJA ORGANISASI: STUDI KASUS DI APARTEMEN XYZ AT SUDIRMAN JAKARTA Dina Cahyanti; Nurbaeti Nurbaeti; Doni Muhardiansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/2pxsnx74

Abstract

Penelitian ini bertujuan untuk menguji pengaruh dari job enlargement, job resources dan pemenuhan misi organisasi terhadap kinerja organisasi melalui employee engagement sebagai mediasi. Penelitian dilakukan secara kuantitatif pada 170 karyawan yang bekerja pada salah satu apartemen di Jakarta dengan teknik pengambilan sampel adalah sampling jenuh yang artinya seluruh populasi dijadikan sampel penelitian. Teknik analisa yang digunakan adalah PLS-SEM dengan menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima, artinya job enlargement, job resources, pemenuhan misi organisasi dan employee engagement berpengaruh signifikan terhadap kinerja organisasi, begitu juga dengan job enlargement, job resources dan pemenuhan misi organisasi berpengaruh signifikan terhadap employee engagement. Namun demikian job enlargement dan pemenuhan misi organisasi tidak berpengaruh terhadap kinerja organisasi melalui employee engagement sebagai mediasi.
Predicting Pilgrimage Tourism Intention through the Theory of Planned Behavior: Evidence from Wali Lima, Indonesia Berto Mulia Wibawa; Nurbaeti Nurbaeti
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8419

Abstract

This study examines the influence of attitude, subjective norms, and perceived behavioral control (PBC) on tourists’ intention to visit Wali Lima religious tourism destinations in Indonesia using the Theory of Planned Behavior (TPB) framework. A quantitative research design was employed, and data were collected through a structured questionnaire from 200 respondents who had visited or intended to visit Wali Lima. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The measurement model evaluation confirmed adequate reliability and validity, with all outer loadings exceeding 0.70, composite reliability values above 0.70, and average variance extracted (AVE) greater than 0.50 for all constructs. The structural model demonstrated strong explanatory power, with the three independent variables explaining 65.2% of the variance in intention to visit (R² = 0.652). Hypothesis testing revealed that attitude (β = 0.372, p < 0.001), perceived behavioral control (β = 0.334, p < 0.001), and subjective norms (β = 0.298, p < 0.001) all had significant positive effects on visit intention. These findings highlight the importance of psychological evaluations, social influence, and perceived travel feasibility in shaping pilgrimage tourism behavior. The study extends the application of TPB within the religious tourism context and offers practical insights for destination managers in designing strategies to strengthen tourists’ attitudes, leverage community support, and reduce visit barriers to enhance pilgrimage participation.
The Effect of the Marketing Mix (4Ps) and Brand Image on Customer Loyalty Through Customer Satisfaction: A Case Study of Ibis Styles Yogyakarta Sabarihut Tua Sitompul; Myrza Rahmanita; Nurbaeti Nurbaeti; Surya Fadjar Boediman
Advances In Social Humanities Research Vol. 4 No. 8 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i8.598

Abstract

This research aims to analyze the effect of the marketing mix (4P) and brand image on customer loyalty, with customer satisfaction as a mediating variable, among customers of Ibis Styles Yogyakarta Hotel. This research employed a quantitative approach through questionnaires distributed to 200 respondents who were customers of the hotel. The data were analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with the assistance of SmartPLS version 3.2.7. The hypothesis testing results show that the marketing mix has a positive and significant effect on customer satisfaction (t = 4.416; p = 0.000) and on customer loyalty (t= 2.196; p = 0.028). Brand image also has a positive and significant effect on customer satisfaction (t= 5.853; p = 0.000) and on customer loyalty (t= 3.727; p = 0.000). Furthermore, customer satisfaction has a positive and significant effect on customer loyalty (t= 4.025; p = 0.000) and is proven to act as a significant mediator in the relationship between the marketing mix and customer loyalty (t= 2.968; p = 0.003), as well as between brand image and customer loyalty (t= 3.480; p = 0.001). These findings confirm that effective implementation of the marketing mix and strong brand image management can enhance customer satisfaction, which in turn drives increased customer loyalty. This study is expected to contribute academically to the development of hospitality marketing literature and to provide practical implications for the management of Ibis Styles Yogyakarta in formulating marketing strategies oriented toward customer satisfaction and loyalty.
Co-Authors Berto Mulia Wibawa Dina Cahyanti Doni Muhardiansyah Eri Zam Zam Kusdian Fetty Asmaniati Heny Ratnaningtyas Heny Ratnaningtyas Myrza Rahmanita Paulina Dewi Toffi Rahmat Ingkadijaya Rosyida Panchastity Sabar Sitompul Sabarihut Tua Sitompul Sri Sulartiningrum Surya Fadjar Boediman