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Indonesia Strategi Pemasaran Politik Petahana Dalam Pemilihan Kepala Desa PAW Desa Kota Raja Tahun 2019 Subekti, Dimas
Jurnal Ilmu Politik dan Komunikasi Vol 10 No 2 (2020): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v10i2.3981

Abstract This study aims to explain the political marketing strategi of incumbent in the election of PAW village head in Kota Raja village.. The benefit of this research is to provide knowledge about the political marketing strategy of the incumbent in the election of inter-village substitute. This research uses descriptive qualitative method. This study uses indicators bases on 4P political marketing theory, which consists of product, promotion, price and placement. The result showed that the first incumbent had a strong past record and personal characteristic because they showed good performance and displayed personality traits. Both incumbent maximize the way of promoting push political marketing and pass political marketing the three incumbent candidates have psychological aspects and display a good self-image. The four incumbent often come to social events and have a successful team. But incumbent have a vision and mission but are not maximally disseminated to the community. And incumbent only have employees and the cost incurred are not recorder and not reported to the election committee. The conclusion of this reaserch is that the most important role in the political marketing strategy of incumbent is the product variable on the past record indicator, personal characteristic, promotion variable, price variable on the psychology aspect indicator, aspect of self-esteem and placement variable. While the lowest in the political marketing strategy of incumbent is the product variable on the party platform and the price variable on the ecomonic aspect. Keywords: Political Marketing,Incumbent, Village Head Election PAW Abstrak Penelitian ini bertujuan untuk menjelaskan strategi pemasaran politik petahana dalam pemilihan Kepala Desa PAW di Desa Kota Raja. Manfaat penelitian ini adalah memberikan pengetahuan tentang Strategi Pemasaran Politik Petahana Dalam Pemilihan Kepala Desa Pengganti Antar Waktu. Penelitian ini mengggunakan Metode kualitatif deskriptif. Penelitian ini menggunakan variabel teori 4P, yang terdiri dari produk, promosi, harga dan penempatan. Hasil penelitian menunjukkan bahwa pertama petahana memiliki past record dan personal characteristic yang kuat karena menunjukkan kinerja dan menampilkan karakter kepribadian yang baik. Kedua petahana memaksimalkan cara promosi push political marketing dan pass political marketing. Ketiga petahana memiliki aspek psikologi dan menampilkan citra diri yang baik. Keempat petahana sering datang dalam kegiatan sosial dan memiliki tim sukses. Namun calon petahana memiliki visi misi tapi tidak maksimal di sosialisasikan kepada masyakat. Dan petahana hanya memiliki latar belakang pekerjaan sebagai karyawan swasta serta biaya yang di keluarkan tidak di catat dan tidak di laporkan kepada panitia pemilihan. Kesimpulan dalam penelitian ini adalah yang paling berperan di dalam strategi pemasaran politik petahana yakni variabel produk pada indikator past record, personal characteristic, variabel promosi, variabel harga pada indikator aspek psikologi, aspek cita diri dan variabel penempatan. sedangkan yang palin rendah dalam strategi pemasaran politik petahana yakni variabel produk pada party platform dan variabel harga pada aspek ekonomiAbstrak harus dibuat dalam bahasa Indonesia. Kata Kunci: Pemasaran politik, Petahana,Pilkades PAW

The Performance of Election Organizers in the Implementation of the 2020 Regional Elections During The COVID-19 Pandemic Dimas Subekti; Suswanta Suswanta; Muchamad Zaenuri
Journal of Governance Volume 6 Issue 2: (2021) December
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jog.v6i2.11830

This study explains the performance of election organizers in implementing the 2020 regional election during the COVID-19 pandemic. This type of research is descriptive qualitative. This study's data comes from important scientific journal papers and reliable Indonesian mainstream media news sources like tempo.com, kompas.com, lokadata.id, Republika.co.id, tribunnews.com, and CNN Indonesia. The study's findings suggest that election organizers have no plans to postpone the simultaneous regional head elections scheduled for December 9, 2020, for the simple reason of ensuring the people's constitutional right to be elected and vote. It is impossible to predict when the COVID-19 pandemic will stop. The government does not want task executors to lead the areas. During the simultaneous regional elections on December 9, 2020, misinformation and coordination errors occurred between the government and the Election Supervisory Body, and the task force for the acceleration of handling COVID-19.

Implementation of nagari expansion policy in Nagari Preparation for Koto Gadang Jaya, Kinali District, West Pasaman Regency Annisa Hanif; Dimas Subekti
Masyarakat, Kebudayaan dan Politik Vol. 34 No. 4 (2021): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

The regional government of the West Pasaman Regency has implemented the nagari arrangement using the expansion of nagari. However, there are problems regarding the policy of nagari expansion in the Nagari Preparation of Koto Gadang Jaya. Therefore, this study aims to determine the strategies and problems of expanding the preparatory nagari in Koto Gadang Jaya, West Pasaman Regency. This research is qualitative research using a descriptive approach. Data collection techniques used interviews and documentation. This study used Edward III theory with communication variables, resources, dispositions, and bureaucratic structures. The research findings showed several problems related to implementing the expansion policy of the Nagari Preparation Koto Gadang Jaya; first, on communication variables in the indicators of transmission, clarity, and consistency; second, on the resource variable in human resources, financial resources, and infrastructure facilities indicators; third, the bureaucratic structure variable in the standard operating procedure indicators and fragmentation. Meanwhile, the excellent variable is disposition. This research concluded that the implementation of the policy of expanding the Nagari Preparation Koto Gadang Jaya has not been going well; several problems must be resolved by the party responsible for the policy.

The Communication in Social Media About COVID-19 Vaccine: Mapping and Bibliometrics Analysis Dimas Subekti
ARISTO Vol 10, No 2 (2022): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v10i2.5035

COVID-19 emerged at the end of 2019 in China, and has spread to all corners of the world. So many parties are creating vaccines to end the COVID-19 pandemic. Simultaneously in today's digital world, there are many studies discussing the COVID-19 vaccine spread in terms of communication on social media which is the most popular social network today. Therefore, the purpose of this study is to explain global research trends related to the use of social media as a means of spreading COVID-19 vaccines, both positive and negative, from 2020 to 2021. This study uses bibliometric analysis and also uses VOSViewer to map scientific publications. This study also uses the Word frequency feature in NVIVO 12 plus. Findings in this study that the publication of scientific research on communication in social media about the COVID-19 vaccine has increased in the last two years. The mapping covers all countries whose publications are indexed by Scopus, the United States has the most significant contribution to research publications. Journal of Medical Internet Research is the journal that publishes the most research. The University of Pennsylvania is the institution that has the highest contribution. Topics that have good opportunities for future research are interpersonal, vaccination, vaccines, immunology, and COVID-19 vaccines. The narrative of global scientific research publications related to communication in social media about the COVID-19 vaccine is COVID-19, vaccine, and social media.

Political Campaign Strategy for President Joko Widodo's Son During COVID-19 Pandemic Dimas Subekti
JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political Social UMA) Vol 10, No 1 (2022): JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jppuma.v10i1.7034

The issue of dynastic politics and the violation of health protocols aimed at Gibran Rakabuming Raka did not hinder his victory as mayor of Surakarta. Therefore, this study aims to explain the political campaign strategy of the mayor of Surakarta Gibran Rakabuming Raka in the 2020 simultaneous regional head elections during the COVID-19 pandemic. This type of research is qualitative, using a descriptive approach. This study uses library research data collection techniques. The findings of this study are Gibran Rakabuming Raka's political campaign as the son of President Joko Widodo in general succeeded in implementing the five stages of the political campaign. As a result, he won the 2020 Surakarta Mayor election. However, there are interesting notes found at the legitimacy stage. In the context of Gibran Rakabuming Raka's political campaign, legitimacy is obtained directly through political parties which is not appropriate in the theory of The Five Functional Stages of Development. Therefore, as a contribution to reform in the theory of political campaign strategy, the candidate's legitimacy stage must directly have support from the side of political power to clarify his position in the nomination.

CHALLENGES OF TOURISM CAMPAIGNS IN THE NEW NORMAL ERA: ANALYSIS ON INDONESIAN GOVERNMENT'S SOCIAL MEDIA Dimas Subekti
Profetik: Jurnal Komunikasi Vol 15, No 1 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v15i1.2188

The COVID-19 pandemic has had a severe impact on the tourism industry sector. The government is trying to revive the Indonesian tourism sector by issuing a new normal policy.Therefore, this study aims to determine how Twitter is used as a tourism campaign tool by the Indonesian government in the new normal era of the COVID-19 pandemic. This study uses a descriptive qualitative approach to explain the tourism campaign in the new normal era of the COVID-10 pandemic by the Indonesian government through Twitter social media. This study uses the NVIVO 12 Plus analysis technique with chart features, word frequency, and cluster analysis. The source of this research data is the Twitter account of the Ministry of tourism and creative economy and the charm of Indonesia. The findings in this study are the Twitter content of the Ministry of tourism and creative economy and the charm of Indonesia in campaigning for Indonesian tourism is about tourist facilities, tourist events, tourist destinations, and health protocol. The narrative of the Twitter account of the Ministry of Tourism and Creative Economy and Indonesian charm is related to invitations to travel to Indonesia, the beauty of tourism, and Indonesian tourist destinations. Actors involved in the Indonesian tourism campaign are Minister Sandiaga Salahudin Uno and Deputy Minister Angela Tanoesoedibjo, and President Joko Widodo. The two Twitter accounts have a balanced intensity in campaigning for Indonesian tourism from July 2020 to June 2021.

Using Social Media as Tools of Health Protocol Campaign in the Era of the Covid-19 Pandemic in Indonesia Dimas Subekti; Suranto
International Journal of Media and Communication Research Vol. 2 No. 2 (2021): International Journal of Media and Communication Research
Publisher : UIR Press

The entry of Covid-19 in Indonesia prompted the Indonesian government to make policies to tackle the virus's spread. The approach adopted by the Indonesian government is large-scale social restrictions (PSBB). The problem is that there are still violations of health protocols that have created a new Covid-19 cluster amid society. Therefore, this study aims to find out more about the use of social media for health protocol campaigns in the era of the Covid-19 pandemic in Indonesia. This study uses Q-DAS (Qualitative Data Analysis Software) with Nvivo 12 plus for data analysis. This study uses three different analyzes, chart analysis, cluster analysis, and word cloud analysis. This study uses trending hashtags on Twitter social media relevant to the health protocol campaign in the era of the Covid-19 pandemic. The results of this study are first, Twitter social media is one of the places to campaign for health protocols in the era of the Covid-19 pandemic. Second, the "physical distancing" health protocol campaign is dominant in #SocialDistancing, "using a mask" is prevalent in #jagajarak, and "handwashing" is often used in #lawancovid19 and #jagajarak. Third, several hashtags used in social media Twitter about health protocols are interconnected, but the most powerful are #pakaimasker with #jagajarak. Fourth, the word that is most popular and which is often discussed concerning health protocols on Twitter is #SocialDistancing.

Komunikasi Vaksinasi COVID-19 Nahdlatul Ulama dan Muhammadiyah di Twitter Dimas Subekti
Jurnal Komunikasi Vol. 17 No. 1 (2022): VOLUME 17 NO 1 OKTOBER 2022
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol17.iss1.art3

Besides the government, many stakeholders also participated in spreading COVID-19 vaccination information in social media, including the two largest Islamic organizations, Nahdlatul Ulama and Muhammadiyah. This study was intended to describe the communications conducted by both organizations which were related to COVID-19 in the social media platform Twitter. The analysis was conducted using the NVIVO 12 method. This study discovered that Muhammadiyah utilized Twitter more frequently than Nahdlatul Ulama. The messages delivered by both Twitter accounts consisted of inconsistencies in COVID-19 policies, health protocols, COVID-19 collaboration vaccinations, and awareness towards the vaccinations.

Political Campaign Strategy for President Joko Widodo's Son During COVID-19 Pandemic Dimas Subekti
JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political Social UMA) Vol. 10 No. 1 (2022): JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jppuma.v10i1.7034

The issue of dynastic politics and the violation of health protocols aimed at Gibran Rakabuming Raka did not hinder his victory as mayor of Surakarta. Therefore, this study aims to explain the political campaign strategy of the mayor of Surakarta Gibran Rakabuming Raka in the 2020 simultaneous regional head elections during the COVID-19 pandemic. This type of research is qualitative, using a descriptive approach. This study uses library research data collection techniques. The findings of this study are Gibran Rakabuming Raka's political campaign as the son of President Joko Widodo in general succeeded in implementing the five stages of the political campaign. As a result, he won the 2020 Surakarta Mayor election. However, there are interesting notes found at the legitimacy stage. In the context of Gibran Rakabuming Raka's political campaign, legitimacy is obtained directly through political parties which is not appropriate in the theory of The Five Functional Stages of Development. Therefore, as a contribution to reform in the theory of political campaign strategy, the candidate's legitimacy stage must directly have support from the side of political power to clarify his position in the nomination.

The Implication Of Bureaucratic Reform Of Public Services On Citizen Trust And Satisfaction: Case Study In Department of Population and Civil Registration Merangin Regency, Jambi Province Dimas Subekti; Ulung Pribadi
Kolaborasi : Jurnal Administrasi Publik Vol 8, No 3 (2022): Desember 2022
Publisher : Department of Public Administration, Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kjap.v8i3.9018

This study aims to find to what extent the public services carried out by the Merangin Regency Population and Civil Registration Service give implications for trust and satisfaction to the community. This study uses a quantitative approach. This study uses SMART PLS in analyzing data. The source of this research data comes from 100 respondents from the Merangin community using a questionnaire tool via Google Form. The findings in this study are first, that procedures and accountability have a significant effect on the trust of the citizens of Merangin. Meanwhile, regulations, organizational structure, human resources and technology do not have a significant effect on the trust of the Merangin citizent. Second, that public trust in the Department of Population and Civil Registry Service has a positive effect on citizent satisfaction with public services provided. Third, that regulations, procedures, organizational structures, human resources, technology, and accountability have more influence on citizens than on the government. Meanwhile, citizens' trust in the government has a strong influence on citizens' satisfaction with public services.

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