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Journal : FIRM: Journal of Management Studies

DEVELOPING STUDENTS’ STARTUP BUSINESS THROUGH IMPLEMENTATION OF ENTREPRENEURIAL LEARNING MODEL Jony Oktavian Haryanto; Donald Samuel Slamet Santosa; Andi Ina Yustina; Rendika Nugraha
FIRM Journal of Management Studies Vol 6, No 1 (2021): FIRM JOURNAL of MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i1.1288

Abstract

This community service starts from difficulties of university students in Indonesia to develop start up business. Most of the students make business in food and beverages, although they are not majoring in culinary art, food technology, or other food based major. The problem indicate that students have no good entrepreneurial spirit. To solve the problem, this program will use other method in developing students’ startup business, namely Entrepreneurial Learning Model (ELM). The steps of ELM are: training, education, experience, and mentoring. This model has already run for 6 months (May to October 2019) to 10 groups of students (who make 10 startup business). The results of this program are: (1) students able to develop their startup business; (2) the startup business come from their innovative idea; and (3) students able to maintain their business. Based on the results, it is recommended to use the model on developing students’ startup business.
The Factors Influencing Repurchase Intention of Craft Beer Tuatara Siti Rahmawati Yuswanda; Jony Oktavian Haryanto; Donald Samuel Slamet Santosa
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.3436

Abstract

The existence of craft beer in Indonesia has not been widely known. However, the intention of consuming craft beer is relatively high as the sales of PT. Beervana has been increasing. The main objective of this research is to find out how the factors influence repurchase intention of craft beer. This study uses quantitative method to analyze the data that have been collected from 200 respondents through a questionnaire using multiple linear regression. The findings of this study indicate that product characteristics, perceived quality, country of origin, and conformity significantly influence consumer repurchase intention. However, packaging is found to not have significant influence towards consumer repurchase intention.
Peran Koperasi Unit Desa Dalam Kegiatan Usaha Masyarakat Donald Samuel Slamet Santosa; Ida Yuliana Putri
FIRM Journal of Management Studies Vol 3, No 2 (2018): FIRM Journal of Management Studies
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.758 KB) | DOI: 10.33021/firm.v3i2.479

Abstract

Co-operation is one of solution in society development, because of its motto or goals: member’s wealth. As the organization that members-owner, many provits and benefits that achieved by co-operation may used by co-operation’s members. This research aim to analyzed the role of village unit co-operation in support sociecty’s business. This research is qualitative research . Data collected by semi structured interview and Focus Group Discussion, that validated by sources and technique triangulation. Data analyzed by interactive analysis model of Miles and Huberman. Results of this research is 2 main roles: direct role and indirect role. The direct role consist by: 1) kredit activity; 2) advisor and distributor of production equipment; 3) processing and marketing of product; 4) distributing and trading. Then, indirect roles consist by: 1) developing member potency and economic ability; 2) improving economic wealth and social; 3) improving living quality; 4) reducing unemployment and poverty; 5) reducing urbanization.