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Journal : Jurnal For Management Student (JFMS)

PENGARUH WORD OF MOUTH (WOM) DAN PROMOSI TERHADAP MINAT MENONTON FILM INDONESIA PADA BIOSKOP DI KOTA KARAWANG Setiawati, Widya; Kosasih, Kosasih; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 1 No. 2 (2021): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v1i2.6364

Abstract

The research was conducted using descriptive and verification methods, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. A sample of 221 respondents from a population of 88062 viewers and processed using SPSS25. The results of this study are in the agreed criteria and are good in all variables. The correlation coefficient between the independent and independent variables has a strong and direct correlation level because the value is positive and has a significant correlation. Word of Mouth contributes less to Interests than Promotions. The results of the analysis of the simultaneous influence of Word of Mouth and Promotion on Interest 37.9%, with sig criteria then H0 is rejected because it is said that Word of Mouth and Promotion have a significant influence on Interest. While the remaining 66.2% is the contribution of other variables (ɛ) which were not examined in this study
PENGARUH E-SERVICE QUALITY DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP SHOPEE PADA KARYAWAN PLANT F PT. CHANGSIN INDONESIA Suwaebah Islamiyah; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 1 No. 2 (2021): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v1i2.6371

Abstract

This study aims to determine, analyze, and explain the trust and e-service quality of employees of plant F PT. Changsin Indonesia on Shopee's online shop. The method used in this research is a quantitative approach with descriptive verification. The sample used is 213 employees of PT. Schangsin Indonesia, with problem solving techniques using path analysis through the stages of testing data validity and data transformation. The results showed that trust, e-service quality and purchasing decisions for employees of plant F PT. Changsin Indonesia in the Shopee Online shop is in the good category. The trust variable with e-service quality has a low level of relationship. Partially trust and e-service quality have a significant positive effect on purchasing decisions at Shopee's online shop. And overall that trust and e-service quality have a significant positive effect on purchasing decisions, because trust and e-service quality are part of making consumer purchasing decisions at Shopee's online shop. Keywords: trust, e-service quality and purchasing decisions
The PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU FORMULA SGM: (Survey Pada Konsumen Di Kecamatan Kedungwaringin Kabupaten Bekasi) Ghita Putri Aprilda; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 1 No. 2 (2021): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v1i2.6372

Abstract

The competition in the world of formula milk products makes SGM Formula milk products continue to innovate on their products. The low consumer purchasing decisions are thought to be caused by the price and quality of the product. The purpose of this study was to obtain empirical evidence and to find clarity of phenomena and conclusions about the effect of price and product quality on purchasing decisions for SGM Formula milk products in Kedungwaringin District, Bekasi Regency. This type of quantitative research with the research method used is descriptive verification. The number of research samples was 184 using a simple random technique while data analysis used path analysis. The results showed that the price and product quality partially had a significant effect on purchasing decisions for SGM Formula milk products. Simultaneously, the price and product quality partially have a significant effect on purchasing decisions for SGM Formula milk products. Keywords: price, product quality, purchasing decisions
PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. HITACHI CHEMICAL INDONESIA Rahmadhani, Dita; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 1 No. 2 (2021): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v1i2.6375

Abstract

This study further examines the influence of the influence of leadership and work motivation on employee performance at PT. Hitachi Chemical Indonesia. The research was conducted using descriptive quantitative and verification methods, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. Samples were collected using stratified random sampling method with a total sample of 108 respondents from a population of 147 employees. The data analysis techniques used were scale range analysis and path analysis, Microsoft Excel computer program, and SPSS version 16. From the results of research data analysis, several conclusions were obtained as follows: Leadership at PT. Hitachi Chemical Indonesia is in good criteria, motivation is in good criteria, employee performance is in good criteria. From the results of the analysis there is a correlation between leadership and motivation with a value of 0.565, meaning that it has a moderate and two-way correlation because it is positive. There is a partial influence of leadership of 21.5% on the performance of employees of PT. Hitachi Chemical Indonesia and motivation have an effect of 69.3%. Thus there is a simultaneous influence of leadership and motivation on employee performance.
PENGARUH WORD OF MOUTH (WOM) DAN PROMOSI TERHADAP MINAT MENONTON FILM INDONESIA PADA BIOSKOP DI KOTA KARAWANG Setiawati, Widya; Kosasih, Kosasih; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 2 No. 2 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i2.6379

Abstract

The research was conducted using descriptive and verification methods, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. A sample of 221 respondents from a population of 88062 viewers and processed using SPSS25. The results of this study are in the agreed criteria and are good in all variables. The correlation coefficient between the independent and independent variables has a strong and direct correlation level because the value is positive and has a significant correlation. Word of Mouth contributes less to Interests than Promotions. The results of the analysis of the simultaneous influence of Word of Mouth and Promotion on Interest 37.9%, with sig criteria then H0 is rejected because it is said that Word of Mouth and Promotion have a significant influence on Interest. While the remaining 66.2% is the contribution of other variables (ɛ) which were not examined in this study.
PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. HITACHI CHEMICAL INDONESIA Rahmadhani, Dita; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 2 No. 2 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i2.6408

Abstract

This study further examines the influence of the influence of leadership and work motivation on employee performance at PT. Hitachi Chemical Indonesia. The research was conducted using descriptive quantitative and verification methods, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. Samples were collected using stratified random sampling method with a total sample of 108 respondents from a population of 147 employees. The data analysis techniques used were scale range analysis and path analysis, Microsoft Excel computer program, and SPSS version 16. From the results of research data analysis, several conclusions were obtained as follows: Leadership at PT. Hitachi Chemical Indonesia is in good criteria, motivation is in good criteria, employee performance is in good criteria. From the results of the analysis there is a correlation between leadership and motivation with a value of 0.565, meaning that it has a moderate and two-way correlation because it is positive. There is a partial influence of leadership of 21.5% on the performance of employees of PT. Hitachi Chemical Indonesia and motivation have an effect of 69.3%. Thus there is a simultaneous influence of leadership and motivation on employee performance.
PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP MINAT BELI PADA E-COMMERCE BLIBLI.COM DI KOTA BEKASI Alicia Prasasti, Fania; Ratnasari, Ina; Fathan Muhammad, Rabhi
Journal for Management Student (JFMS) Vol. 2 No. 2 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i2.7605

Abstract

This study aims to examine and analyze The Effect of E-Service Quality and E-Trust on Buying Interest on E-Commerce Blibli.com in Bekasi City. This research was conducted using quantitative methods with descriptive and verification approaches, namely: collecting, presenting, analyzing and testing hypotheses and making conclusions and suggestions. The sample of this study was collected using the Issac-Michael formula and 5% error rate and non-probability sampling techinique with a purposive sampling approach. The analytical technique used in this study is the technique of scale range analysis and path analysis with the help of the Succesive Internal Method (MSI), the Microsoft Excel 2019 computer program and the SPSS version 20 application. The results showed that e-service quality, e-trust and buying interest in e-commerce Blibli.com in Bekasi City are in the good category. This means that the e-service quality provided by e-commerce Blibli.com is considered capable of providing confidence to consumers to make purchases in e-commerce Blibli.com. Partially e-service quality has a significant effect on buying interest while e-trust does not have a significant effect on buying interest. and e-service quality, e-trust simultaneously affects buying interest.