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Komalasari, Yunika
ARS University
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Journal : Journal of International Conference Proceedings

 1 
The Role of Perceived Organizational Support and Organizational Citizenship Behavior in Building Employee Performance Ali Amran; Egi Achmad Faizal; Yunika Komalasari; Yayu Sri Rahayu; Devi Yuniati Drajat; Rofily Putriyandari
Journal of International Conference Proceedings (JICP) Vol 5, No 3 (2022): 2022 BICAB International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i3.1817

Abstract

The study aims to determine the impact of perceived organizational support and organizational citizenship behavior on performance employees. The method used in this research is a survey method by taking samples of 70. These respondents are taken by using non-probability sampling method with saturated sampling technique. The type of study used in this research is descriptive and verificative survey with multiple regression analysis. The results of the study are the level of perceived organizational support is good, as well as the level of organizational citizenship behavior and performance are good. The hypothesis testing shows that perceived organizational support partially has a positive and significant effect on performance, and organizational citizenship behavior partially has a positive and significant effect on performance. Whereas perceived organizational support and organizational citizenship behavior affect performance simultaneously. The variable that most influences performance is perceived organizational support. The study concludes that perceived organizational support and organizational citizenship behavior are two important predictors to build employee performance. This is useful for the company in building performance by increasing perceived organizational support and good organizational citizenship behavior. Keywords: Organizational Citizenship Behavior, Perceived Organizational Support, Performance.
The Phenomenon of Work-Family Conflict and Work Stress and Their Effect on Employee Performance Ali Amran; Tri Lestari; Yunika Komalasari; Rofily Putriyandari; Yayu Sri Rahayu; Devi Yuniati Drajat
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1230

Abstract

The purpose of this research is to examine work-family conflict, work stress, and employee performance, as well as to determine the impact of work-family conflict and work stress on employee performance at PT Bank Mandiri Taspen KCP Ujungberung during the COVID-19 pandemic. The research method used in this study is a survey method. Descriptive and verificative surveys are the type of study used in this research by using multiple regression analysis. The sample in this research was 30 respondents from PT Bank Mandiri Taspen Branch of Ujung Berung - Bandung. Determination of respondents was taken by using the non-probability sampling method with the saturated sampling technique. The data used are the primary results obtained from distributing questionnaires. According to the findings of this study, there is a high level of work-family conflict, a high level of work stress at the company, and a high level of employee performance. Hypothesis testing shows that work-family conflict partially doesn’t have a significant impact on employee performance, work stress partially doesn’t have a significant impact on employee performance, and simultaneously work-family conflict and work stress do not have a significant impact on employee performance at PT Bank Mandiri Taspen Branch of Ujung Berung – Bandung.  
Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection Agustina, Silpia; Amran, Ali; Dewi, Srie Wijaya Kesuma; Komalasari, Yunika; Putriyandari, Rofily; Drajat, Devi Yuniati
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2836

Abstract

This study examines the influence of green product knowledge and influencer marketing on purchase intention for eco-friendly sanitary products under the brand Nadnad. The data utilized in this research is primary data gathered by a survey method by giving questionnaires to 100 respondents residing in the city of Bandung, with respondent ages ranging from 15 to 35 years. Respondent selection was conducted by utilizing a non-probability sampling approach with purpose sampling techniques. The type of research is a descriptive and verificative survey employing multiple regression analysis. The findings of this study, green product knowledge has a partially significant and positive impact on purchase intention, and influencer marketing has a partially significant and positive impact on purchase intention as well. Furthermore, green product knowledge and influencer marketing, have simultaneously significant and positive impacts on purchase intention. This research provides a deeper understanding of the importance of green product knowledge in increasing consumer purchase intention towards eco-friendly sanitary products and can encourage companies to consider influencer marketing strategies as an effective method for promoting eco-friendly products.
Going Green: Unleashing the Potential of Green Product Knowledge and Influencer Marketing in Eco-Friendly Sanitary Product Selection Agustina, Silpia; Amran, Ali; Dewi, Srie Wijaya Kesuma; Komalasari, Yunika; Putriyandari, Rofily; Drajat, Devi Yuniati
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2836

Abstract

This study examines the influence of green product knowledge and influencer marketing on purchase intention for eco-friendly sanitary products under the brand Nadnad. The data utilized in this research is primary data gathered by a survey method by giving questionnaires to 100 respondents residing in the city of Bandung, with respondent ages ranging from 15 to 35 years. Respondent selection was conducted by utilizing a non-probability sampling approach with purpose sampling techniques. The type of research is a descriptive and verificative survey employing multiple regression analysis. The findings of this study, green product knowledge has a partially significant and positive impact on purchase intention, and influencer marketing has a partially significant and positive impact on purchase intention as well. Furthermore, green product knowledge and influencer marketing, have simultaneously significant and positive impacts on purchase intention. This research provides a deeper understanding of the importance of green product knowledge in increasing consumer purchase intention towards eco-friendly sanitary products and can encourage companies to consider influencer marketing strategies as an effective method for promoting eco-friendly products.
Co-Authors Agustina, Silpia Ali Amran Ali Amran Catur Martian Fajar Catur Martian Fajar Devi Yuniati Drajat Dewi Sulastriningsih Dewi, Srie Wijaya Kesuma Dini Rahmawati Drajat, Devi Yuniati Egi Achmad Faizal Feti Fatimah Maulyan Gita Putri Setiadi Haryuda Kasyamba Heni Rohaeni Hening Pratiwi Heryadi, Muhamad Hillal Putra Hildayanti, Erna Khoerunnisa, Khoerunnisa Marjito Marjito Muhamad Hillal Putra Heryadi Muhammad Fikri Nur Afrizal Nanang Hunaifi Nanang Hunaifi, Nanang Nanang Hunaifif Nicky Novianty Phitsa Mauliana Phitsa Mauliana, Phitsa Pradesi, Sasa Natasa R Dewi Sulastriningsih R. Dewi Sulastriningsih R. Dewi Sulastriningsih R. Dewi Sulastriningsih, R. Dewi Ricky Firmansyah Rina Dwi Handayani Rina Dwi Handayani Riris Roisah, Riris Rofily Putriyandari Rofily Putriyandari Rofily Putriyandari, Rofily Santi, Neng Srie Wijaya Kesuma Dewi Srie Wijaya Kesuma Dewi Susi Susanti Tri Lestari Wildan Wiguna Wulan Yuliana Wulan Yuliyana, Wulan Yayu Sri Rahayu Yulia Sariswaty S