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PENGARUH INOVASI PRODUK, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KINERJA PEMASARAN PRODUK PT WINGS FOOD Nugraheni, Intan Natalia; Wulandari, Dewi Sri; Puspitorini, Ferawaty
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1618

Abstract

This study aims to analyze this influence of product innovation, product quality and brand image on marketing performance at PT Wings Food product. The increasing intensity of business competition drives companies to implement affective marketing strategies in order to maintain and improve their performance. This reseach uses a quantitative approach with descriptive and verification methods. The population of this study consists of consumers of PT Wings Food product residing in Villa Mutiara Gading 2 Housing, Bekasi, North Tambun. With a sample size of 136 respondents, determined using the Slovin formula. Data was collected through questionnaires and analyzed using multiple linier regression analysis. The result show that both partially and simultaneously, product innovation, product quality and brand imagae significanty influence marketing performance. Therefore, the company should contionue to innovation, maintain product quality and strengthen its brand image in order to remain competitive and echance marketing performance.
PENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT RAI GETHEG KREATIF BEKASI Kusuma, Wisnu; Sari, Rycha Kuwara; Puspitorini, Ferawaty
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 9 (2025): SINERGI : Jurnal Riset Ilmiah, September 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i9.1806

Abstract

The influence of workload and work environment on employee performance at PT Rai Getheg Kreatif Bekasi. The method used was a quantitative approach with a multiple linear regression design, where data were collected through questionnaires distributed to 50 employees. The theory underlying this study encompasses the concepts of workload, work environment, and employee performance, which are interrelated in influencing individual productivity within an organization. The results of the analysis indicate that both workload and work environment have a positive and significant effect on employee performance, with a coefficient of determination (R²) of 68.5%, meaning that 68.5% of the variation in performance can be explained by these two variables. The implication of this study is the importance of balanced workload management and the creation of a conducive work environment, so that companies can sustainably increase employee productivity and performance effectiveness.
Pengaruh Motivasi dan Iklim Kerja Terhadap Kinerja Karyawan Pada Dinas Lingkungan Hidup Kota Bekasi Tian Sanjaya, Heru; Kurniawan, Dody; Puspitorini, Ferawaty
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 1 No. 4 (2025): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen (Juni 2025 - Agust
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v1i4.176

Abstract

Penelitian ini menganalisis pengaruh motivasi dan iklim kerja terhadap kinerja karyawan dengan pendekatan kuantitatif dan regresi linier berganda menggunakan SPSS versi 26. Populasi dalam penelitian ini sebanyak 36 pegawai Dinas Lingkungan Hidup Kota Bekasi di Bidang Penanganan Sampah dan Kemitraan. Teknik yang digunakan adalah sampel jenuh, karena jumlah responden kurang dari 100. Hasil uji parsial (t) menunjukkan bahwa motivasi berpengaruh signifikan terhadap kinerja (t-hitung 2.438 > t-tabel 1.691; sig. 0.020 < 0.05), sejalan dengan temuan Sawitri et al. (2023) tentang peran motivasi eksternal. Namun, penting menjaga keseimbangan dengan motivasi intrinsik. Iklim kerja juga berpengaruh signifikan (t-hitung 1.791; sig. 0.043), mendukung penelitian Prayoga (2023) terkait pencegahan burnout dan turnover. Uji simultan (F) menunjukkan kedua variabel berpengaruh bersama secara signifikan (F-hitung 7.152 > F-tabel 3.285).
The Use of YouTube as Media in Improving Students Speaking Skill: Students’ Perception Kusumadewi, Hermariyanti; Puspitorini, Ferawaty
Candradimuka: Journal of Education Vol. 2 No. 2 (2024): Candradimuka: Journal of Education
Publisher : Pusat Penerjemah dan Penyunting Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60012/cje.v2i2.77

Abstract

This research aims to investigate the perception of students’ in using Youtube as an effective media to improve students' English-speaking skills. The study employs a qualitative descriptive approach involving participants from grade XI students of vocational school. The design of the study involves descriptive analysis through questionnaires. The results of this research indicate that the qualitative use of YouTube media enhances students' speaking skills. YouTube provides students with opportunities to observe and practice various English speaking situations with easy access to relevant content.  This research contributes to the understanding of the potential use of YouTube media in the context of English language learning, particularly in developing students' speaking skills. The implications of this research are expected to be adopted by educators as an alternative to enhance the effectiveness of English language learning in this digital era.
Pelatihan Pengetahuan dan Penerapan Kalimat Efektif pada Bahasa Indonesia dan Bahasa Inggris di RA Bani Barun Majalengka Zulfadhli, Muhammad; Hamdani, Haris; Puspitorini, Ferawaty
DARMADIKSANI Vol 2 No 1 (2022): Edisi Juni
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v2i1.1277

Abstract

ABSTRAK Bahasa merupakan wahana komunikasi bagi manusia, baik komunikasi lisan maupun komunikasi tulis. Setiap komunikasi, khususnya komunikasi tertulis, dibutuhkan kalimat-kalimat yang baik. Kalimat yang baik erat kaitannya dengan penggunaan kalimat efektif. Berdasarkan fenomena yang terjadi akhir- akhir ini ditemukan bahwa produktivitas guru masih rendah dalam menyampaikan ujaran menggunakan kalimat efektif. Kegiatan pengabdian kepada masyarakat ini bertujuan agar para guru di RA Bani Barun Majalengka dapat memahami dan menerapkan kalimat efektif pada Bahasa Indonesia dan Bahasa Inggris. Metode pelaksanaan pelatihan ini terdiri dari empat tahap diantaranya kegiatan sosialisasi, pengenalan kalimat efektif, pelatihan kalimat efektif, dan praktik penerapan kalimat efektif. Hasil kegiatan ini yaitu kompetensi guru mengenai penerapan kalimat efektif meningkat. Hal ini tergambar dari partisipasi aktif para guru dalam menyimak materi, diskusi, dan mengerjakan tugas yang diberikan oleh narasumber. Selain itu, kegiatan pengabdian kepada masyarakat ini juga tergolong berhasil karena sesuai dengan tahapan-tahapan pelaksanaan yang telah ditentukan. Adapun tindak lanjut dari kegiatan ini adalah pelaksanaan pengabdian kepada masyarakat kembali dengan pola paragraf dan pengembangan paragraf pada bahasa Indonesia dan bahasa Inggris. ABSTRACT Language is a means of communication for humans, both oral communication and written communication. Every communication, especially written communication, requires good sentences. Good sentences are closely related to the use of effective sentences. Based on the phenomenon that has occurred recently, it was found that teacher productivity is still low in conveying utterances using effective sentences. This community service program aims to enable teachers of RA Bani Barun Majalengka to understand and apply effective sentences in both Indonesian and English. The method of implementing this training consists of four stages including socialization activities, introduction to effective sentences, training of effective sentences, and practice of applying effective sentences. The result of this activity shows that the teacher's competence regarding the application of effective sentences increases evidenced from the teachers’ active participation in listening to the material, discussion, and working on the assignments given by the presenters. In addition, this community service program is classified as successful since it meets the target proposed by the team. The follow-up theme for the next community service program will be paragraph patterns and paragraph development in Indonesian and English.