Garuda - Garba Rujukan Digital

INFORMATION AND TECHNOLOGY FOR ADVANCED SOCIETY Wibowo, Bambang Sri; Abdillah, Hasan; Lazuardi, Sofyan; Suprihandari, Miya Dewi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.812

Human resource management in community organizations and government entities in rural areas holds significant complexity and importance. Rural regions often serve as crucial supporting environments for surrounding urban centers, making effective human resource management pivotal for organizational success. This research aims to enhance Human Resource Management in Rural Areas Through Information Technology as an effort towards advanced societal development. By analyzing literature reviews, case studies, and real-world implementation examples, this study seeks to uncover how information technology can enhance recruitment, training, performance evaluation, and employee engagement in rural settings. The research highlights how technology can serve as a tool to improve operational efficiency, informed decision-making, and effective communication within rural community organizations and government entities. Thus, this study provides insights into how information technology can play a central role in supporting sustainable development and added value growth within rural communities. With a focus on successful technology implementation, this research can serve as a guide for rural community organizations and government entities to optimize their human resource potential. By combining technology with the unique needs of rural areas, this research can also inspire efforts towards broader sustainable development within advanced rural communities.

PERAN PUBLIC SPEAKING PROFESIONAL DALAM MEMPROMOSIKAN ECO-BUSINESS INTELLIGENCE UNTUK PENINGKATAN RESILIENSI INDUSTRI KREATIF DI LAMONGAN Nugroho, Dodit Cahyo; Manafe, Leonard Adrie; Zebua, Martin; Wibowo, Bambang Sri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15839

The community service activity conducted at Moola Café, Lamongan, aimed to enhance the skills and knowledge of Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly complex market challenges. Involving 10 MSME participants from various sectors, the seminar focused on improving communication skills, implementing eco-business intelligence, and developing sustainable business strategies. Through sessions on public speaking and effective communication, participants were encouraged to boost their confidence and ability to present their products. A questionnaire completed by participants identified the challenges faced, such as market access, funding, and knowledge of sustainability, as well as opportunities in creative product development and digital marketing. Collaborative discussions generated ideas for forming discussion groups, conducting joint training, and establishing marketing collaborations. The follow-up plan includes mentoring in the application of strategies based on the DEA+LCA FRAMEWORK, aimed at enhancing operational efficiency and reducing the environmental impact of their businesses. The results of this activity indicate an improvement in skills, a better understanding of sustainable practices, and strengthened networks among MSME participants. With continued support, it is hoped that MSMEs will become more adaptive and innovative, contributing to the sustainable growth of the creative industry in the Lamongan region. This activity successfully created an ecosystem that supports the development of MSMEs and enhances their competitiveness in a market increasingly demanding sustainability and innovation.

GLOBAL MARKET EXPANSION: SUSTAINABLE MARKETING STRATEGIES FOR ROPE PRODUCTS Wibowo, Bambang Sri; Nugroho, Dodit Cahyo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15465

This research aims to analyze in depth the marketing strategies implemented by Jaya Abadi (JA) in an attempt to promote its refinery products in the global market. Through a qualitative approach combining literature reviews and in-depth interviews, this study concludes that JA has implemented an integrated segmentation, selection, and positioning strategy to reach the global market. In addition, the company has established an effective distribution network, both locally and internationally. The results show that refinery products have significant competitive advantages, namely strength, durability, and respect for the environment. These advantages align with global market trends, which increasingly favor sustainable products. The economic analysis shows that using raffia is good for the environment and can also increase a company's profitability. Therefore, this study concludes that raffia has great potential as an alternative sustainable packaging material and could open up greater opportunities in the global market. Further research is recommended to explore more specific practical applications and the commercial potential of raffia.

PERAN PUBLIC SPEAKING PROFESIONAL DALAM MEMPROMOSIKAN ECO-BUSINESS INTELLIGENCE UNTUK PENINGKATAN RESILIENSI INDUSTRI KREATIF DI LAMONGAN Nugroho, Dodit Cahyo; Manafe, Leonard Adrie; Zebua, Martin; Wibowo, Bambang Sri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

The community service activity conducted at Moola CafÃ©, Lamongan, aimed to enhance the skills and knowledge of Micro, Small, and Medium Enterprises (MSMEs) in facing increasingly complex market challenges. Involving 10 MSME participants from various sectors, the seminar focused on improving communication skills, implementing eco-business intelligence, and developing sustainable business strategies. Through sessions on public speaking and effective communication, participants were encouraged to boost their confidence and ability to present their products. A questionnaire completed by participants identified the challenges faced, such as market access, funding, and knowledge of sustainability, as well as opportunities in creative product development and digital marketing. Collaborative discussions generated ideas for forming discussion groups, conducting joint training, and establishing marketing collaborations. The follow-up plan includes mentoring in the application of strategies based on the DEA+LCA FRAMEWORK, aimed at enhancing operational efficiency and reducing the environmental impact of their businesses. The results of this activity indicate an improvement in skills, a better understanding of sustainable practices, and strengthened networks among MSME participants. With continued support, it is hoped that MSMEs will become more adaptive and innovative, contributing to the sustainable growth of the creative industry in the Lamongan region. This activity successfully created an ecosystem that supports the development of MSMEs and enhances their competitiveness in a market increasingly demanding sustainability and innovation.

Menelusuri pembelian impulsif: dampak belanja hedonis, gaya hidup belanja, dan pengiriman gratis di kalangan mahasiswa manajemen Manafe, Leonard Adrie; Wibowo, Bambang Sri; Nugroho, Dodit Cahyo
Jurnal Ilmu Manajemen Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n1.p23-38

This study examines the impact of hedonic shopping, shopping lifestyle, and free shipping on impulse buying among S1 Management students. The research employs a quantitative approach, collecting data through questionnaires directed at students who actively use online marketplaces. The population for this study consists of 4,831 students, while the sample includes 100 respondents selected using probability sampling techniques, specifically simple random sampling. This sample selection is based on the recommendation that a minimum of 30 respondents is necessary to approximate a normal distribution. The distributed questionnaire features five score values to reflect respondents' attitudes toward the research variables. Data analysis was conducted using multiple linear regression, enabling researchers to evaluate the relationships between variables systematically. The results indicated that hedonic shopping and free shipping have a positive but insignificant effect on impulse buying. In contrast, a shopping lifestyle was found to positively and significantly influence impulse buying. This finding suggests that while university students exhibit hedonic shopping tendencies, their impulsive buying decisions are more significantly influenced by their shopping lifestyle. This research provides valuable insights for marketers seeking to understand consumer behavior in the digital age and to develop marketing strategies that align with the characteristics and preferences of young consumers.

Faktor-Faktor Yang Mendukung Kelancaran Eksport-Import Barang di AsiaCommerce Shafa Anjelina Surya Dewi; Leonard Adrie Manafe; Bambang Sri Wibowo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.5173

Meskipun biasanya proses impor barang berjalan dengan baik, ada beberapa hambatan yang bisa mempengaruhinya, seperti kondisi cuaca yang dapat menyebabkan penundaan pengiriman. Hujan lebat dapat menyebabkan banjir dan pohon tumbang, yang pada gilirannya menunda proses pengiriman dan menyebabkan ketidaksesuaian dengan harapan. Penelitian ini dilakukan untuk mengidentifikasi unsur-unsur yang mempengaruhi kelancaran proses ekspor-impor. Metode analisis yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Sumber data penelitian ini adalah data primer yang diperoleh melalui wawancara dengan lima karyawan yang bekerja di Asiacommerce. Hasil wawancara mengindikasikan bahwa faktor-faktor yang mempengaruhi kelancaran ekspor-impor di Asiacommerce meliputi ketepatan penulisan dokumen ekspor-impor, bea cukai/pajak, jenis muatan yang digunakan, fasilitas pelabuhan, dan waktu pengiriman.

Encouraging Purchases Through Stories: The Effectiveness of Word of Mouth in the Digital Era Chamid, Abdul; Wibowo, Bambang Sri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.711

This study aims to explore the influence of Word of Mouth (WOM) on the purchase decision of Sinom-Tap products. Using a qualitative approach, the study involved in-depth interviews with five purposively selected customers, based on their experience with the product. The findings show that positive customer experiences have a significant impact in shaping recommendations, where recommendations from friends and family are much more trusted than commercial advertisements. Social media plays an important role in accelerating the spread of WOM and increasing the credibility of recommendations. The limitation of this study lies in the relatively small number of respondents, so generalisation of the findings may be limited. Nevertheless, this study makes an important contribution to the marketing literature by highlighting the dynamics of WOM in the context of health products in Indonesia, which remains under-explored. The originality of this study lies in its holistic analysis of the factors that influence WOM effectiveness, including speaker characteristics, topics discussed, and communication tools used, as well as important implications for marketing strategies in the digital era. The findings are expected to provide useful insights for marketers in optimally utilising WOM to increase loyalty and sales growth.

Pengaruh Promosi dan Diskon Harga terhadap Keputusan Pembelian TikTok Shop di Surabaya Saputra, Reynald Dwi; Wibowo, Bambang Sri; Hayati, Cucu; Zebua, Martin
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2991

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Promosi (X1) dan Diskon Harga (X2) terhadap Keputusan Pembelian (Y) di kalangan pengguna TikTok Shop di Surabaya. Data dikumpulkan melalui kuesioner yang didistribusikan melalui Google Forms, dengan 100 responden yang dipilih menggunakan sampling purposif berdasarkan kriteria yang relevan. Analisis data dilakukan menggunakan SPSS versi 31, termasuk Uji Instrument (Validitas dan Reliabilitas), Uji Asumsi Klasik (Normalitas, Multikolinearitas, dan Heteroskedastisitas), Regresi Linier Berganda, dan Uji Hipotesis (t-test, F-test, dan Koefisien Determinasi). Hasil menunjukkan bahwa baik Promosi maupun Diskon Harga secara signifikan dan positif mempengaruhi Keputusan Pembelian. Hasil uji t parsial menunjukkan bahwa Promosi (t = 6.745) dan Diskon Harga (t = 7.219) lebih besar dari nilai t tabel (1.984 pada α = 0.05, n = 100), mengonfirmasi signifikansi statistik. Uji simultan melalui uji F menghasilkan nilai 82,264 dengan tingkat signifikansi < 0,001, menunjukkan bahwa diskon harga dan promosi secara bersamaan mempengaruhi keputusan pembelian secara signifikan. Temuan ini menyoroti bahwa strategi pemasaran yang melibatkan Promosi dan Diskon Harga sangat relevan dalam konteks belanja online melalui platform perdagangan sosial seperti TikTok Shop. Studi ini merekomendasikan agar perusahaan dan UMKM lokal mempertimbangkan untuk mengintegrasikan strategi Promosi dan Diskon Harga, karena kombinasi ini merupakan pendekatan yang efektif untuk meningkatkan keputusan pembelian konsumen dan meningkatkan kinerja penjualan secara keseluruhan.

MAKNA HOSPITALITY LOKAL DALAM STRATEGI PEMASARAN RUMAH MAKAN: STUDI FENOMENOLOGIS Wibowo, Bambang Sri
Majalah Ilmiah DIAN ILMU Vol 25 No 1 (2025): MAJALAH ILMIAH "DIAN ILMU" OKTOBER 2025
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i1.476

Penelitian ini bertujuan untuk mengeksplorasi makna keramahan lokal sebagai bagian dari strategi pemasaran di Warung Keres Bu Ayu, Surabaya, menggunakan pendekatan fenomenologis. Keramahan lokal dipahami sebagai praktik keramahan dan interaksi pribadi yang mengandung nilai-nilai budaya khas yang membedakan restoran tradisional dari pesaingnya. Data dikumpulkan melalui wawancara mendalam dengan pelanggan dan manajer serta observasi partisipatif, kemudian dianalisis menggunakan metode fenomenologis Colaizzi. Hasil menunjukkan bahwa keramahan yang tulus, penggunaan bahasa lokal, dan interaksi yang dipersonalisasi menciptakan kedekatan emosional yang kuat antara pelanggan dan warung, yang berkontribusi pada loyalitas dan rekomendasi dari mulut ke mulut. Keramahan lokal ini tidak hanya merupakan bentuk layanan, tetapi juga strategi pemasaran alami yang mampu memperkuat citra dan daya saing warung. Temuan ini mengonfirmasi relevansi teori Service-Dominant Logic yang menekankan penciptaan nilai bersama melalui interaksi. Penelitian ini memberikan kontribusi teoretis dan praktis dalam pengembangan pemasaran pengalaman dan nilai budaya lokal, serta menjadi acuan bagi bisnis restoran dalam meningkatkan kualitas layanan dan hubungan pelanggan melalui pendekatan budaya.

Encouraging Purchases Through Stories: The Effectiveness of Word of Mouth in the Digital Era Chamid, Abdul; Wibowo, Bambang Sri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.711

This study aims to explore the influence of Word of Mouth (WOM) on the purchase decision of Sinom-Tap products. Using a qualitative approach, the study involved in-depth interviews with five purposively selected customers, based on their experience with the product. The findings show that positive customer experiences have a significant impact in shaping recommendations, where recommendations from friends and family are much more trusted than commercial advertisements. Social media plays an important role in accelerating the spread of WOM and increasing the credibility of recommendations. The limitation of this study lies in the relatively small number of respondents, so generalisation of the findings may be limited. Nevertheless, this study makes an important contribution to the marketing literature by highlighting the dynamics of WOM in the context of health products in Indonesia, which remains under-explored. The originality of this study lies in its holistic analysis of the factors that influence WOM effectiveness, including speaker characteristics, topics discussed, and communication tools used, as well as important implications for marketing strategies in the digital era. The findings are expected to provide useful insights for marketers in optimally utilising WOM to increase loyalty and sales growth.

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