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All Journal Jurnal Ilmu Manajemen (JIM) Media Mahardhika Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Penelitian Inovatif JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Artificial Intelligence and Digital Business International Research of Multidisciplinary Analysis Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Economics, Business, Management, Accounting And Social Sciences J-CEKI
Bambang Sri Wibowo
STIE Mahardika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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GLOBAL MARKET EXPANSION: SUSTAINABLE MARKETING STRATEGIES FOR ROPE PRODUCTS Wibowo, Bambang Sri; Nugroho, Dodit Cahyo
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15465

Abstract

This research aims to analyze in depth the marketing strategies implemented by Jaya Abadi (JA) in an attempt to promote its refinery products in the global market. Through a qualitative approach combining literature reviews and in-depth interviews, this study concludes that JA has implemented an integrated segmentation, selection, and positioning strategy to reach the global market. In addition, the company has established an effective distribution network, both locally and internationally. The results show that refinery products have significant competitive advantages, namely strength, durability, and respect for the environment. These advantages align with global market trends, which increasingly favor sustainable products. The economic analysis shows that using raffia is good for the environment and can also increase a company's profitability. Therefore, this study concludes that raffia has great potential as an alternative sustainable packaging material and could open up greater opportunities in the global market. Further research is recommended to explore more specific practical applications and the commercial potential of raffia.
Co-Authors Abdillah, Hasan Abdul Chamid Ajeng Nurwinda Desiane Ali, Umar Aliyah K., Nasywa Atmajawati, Yayah Chamid, Abdul Edy Suhartono Emmywati Hayati, Cucu Ichtiari D.W , Putri Ilham Johni Harius Putranto Lazuardi, Sofyan Leonard Adrie Manafe Martin Zebua Masyhuri, Mohammad Ali Miya Dewi Suprihandari Mohammad Ali Masyhuri Nisa , Zinnatun Noneng R S Noneng R Sukatmadiredja Noneng R Sukatmadiredja Nugroho, Dodit Cahyo Putri O, Riyandhita Rismawati, Rismawati Sitepu Saputra, Reynald Dwi Setyawan, Mochamad Ardi Shafa Anjelina Surya Dewi Shafina , Viola Teguh Purnomo