Article Per Year (5 Year)
p-Index From 2021 - 2026
2.989
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIM) Media Mahardhika Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Penelitian Inovatif JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Artificial Intelligence and Digital Business International Research of Multidisciplinary Analysis Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Economics, Business, Management, Accounting And Social Sciences J-CEKI
Bambang Sri Wibowo
STIE Mahardika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
GLOBAL MARKET EXPANSION: SUSTAINABLE MARKETING STRATEGIES FOR ROPE PRODUCTS Wibowo, Bambang Sri; Nugroho, Dodit Cahyo
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15465

Abstract

This research aims to analyze in depth the marketing strategies implemented by Jaya Abadi (JA) in an attempt to promote its refinery products in the global market. Through a qualitative approach combining literature reviews and in-depth interviews, this study concludes that JA has implemented an integrated segmentation, selection, and positioning strategy to reach the global market. In addition, the company has established an effective distribution network, both locally and internationally. The results show that refinery products have significant competitive advantages, namely strength, durability, and respect for the environment. These advantages align with global market trends, which increasingly favor sustainable products. The economic analysis shows that using raffia is good for the environment and can also increase a company's profitability. Therefore, this study concludes that raffia has great potential as an alternative sustainable packaging material and could open up greater opportunities in the global market. Further research is recommended to explore more specific practical applications and the commercial potential of raffia.
THE EVOLUTION AND GROWTH OF THE COFFEE INDUSTRY IN INDONESIA: FROM COLONIAL HISTORY TO MODERN CAFES Wibowo, Bambang Sri; Atmajawati, Yayah; Ali, Umar
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.602

Abstract

Coffee has stories that are always interesting to hear from ancient times to the present (Angeloni, G., L. Guerrini, P. Masella, M. Bellumori, S. Daluiso, A. Parenti, and M. Innocenti. 2019a). This drink has fans all over the world with a variety of interesting processing methods and interesting flavors too. Coffee plants are also spread in many countries around the world. In Indonesia, various types of coffee plants are widely planted in several highland areas. A simple processing process in order to maintain the original taste and aroma of coffee is always sought by many farmers and coffee entrepreneurs in many regions. Stories about coffee in the modern era will be presented in qualitative form in this article. Currently, coffee has become a product that is sought after by many fans in places that provide it in different settings. So, if you look closely at this drink, it can also sell the atmosphere of the place that sells it as a companion product. Many shops, cafes and restaurants and even food trucks "carry" coffee as the main product they offer apart from other complementary products, even the atmosphere around the shop, cafe or even restaurant.
Co-Authors Abdillah, Hasan Abdul Chamid Ajeng Nurwinda Desiane Ali, Umar Aliyah K., Nasywa Atmajawati, Yayah Chamid, Abdul Edy Suhartono Emmywati Hayati, Cucu Ichtiari D.W , Putri Ilham Johni Harius Putranto Lazuardi, Sofyan Leonard Adrie Manafe Martin Zebua Masyhuri, Mohammad Ali Miya Dewi Suprihandari Mohammad Ali Masyhuri Nisa , Zinnatun Noneng R S Noneng R Sukatmadiredja Noneng R Sukatmadiredja Nugroho, Dodit Cahyo Putri O, Riyandhita Rismawati, Rismawati Sitepu Saputra, Reynald Dwi Setyawan, Mochamad Ardi Shafa Anjelina Surya Dewi Shafina , Viola Teguh Purnomo