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All Journal Jurnal Ilmu Manajemen (JIM) Media Mahardhika Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Penelitian Inovatif JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Artificial Intelligence and Digital Business International Research of Multidisciplinary Analysis Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Islamic economics Perspectives (JIEP) Jihapenmas Jurnal Cendekia Ilmiah Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Bambang Sri Wibowo
STIE Mahardika
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Evaluasi Efektivitas Program Kewirausahaan Mahasiswa: Studi Kasus Pengembangan Penjualan Mie Pangsit Dapoer Mamaka Dhinda Lintang, Dhinda Lintang; Dhinda Lintang Cahya Gumilang; Risqy Maudy Inayah; Zahra Nur Annisa; Stefanny Audrey Graciella Sutedjo; Akhmad Komarudin; Bambang Sri Wibowo; Fia Malati
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.842

Abstract

Pendidikan tinggi bertanggung jawab tidak hanya dalam mentransfer pengetahuan teoritis, tetapi juga dalam membekali mahasiswa dengan keterampilan praktis untuk menghadapi dinamika dunia bisnis. Program kewirausahaan di perguruan tinggi, khususnya melalui pengembangan penjualan produk seperti Mie Ayam Pangsit, menjadi upaya nyata untuk melibatkan mahasiswa dalam pengalaman bisnis langsung. Penelitian ini bertujuan untuk mengevaluasi efektivitas dan mengembangkan Program Kewirausahaan Mahasiswa, dengan fokus pada Studi Kasus Pengembangan Penjualan Mie Ayam Pangsit. Melalui metode penelitian deskriptif kualitatif, penelitian ini mengeksplorasi pengalaman dan persepsipeserta terhadap efektivitas kewirausahaan, dengan menggunakan teknik survey kuesioner. Hasil penelitian diharapkan memberikan wawasan berharga bagi lembaga pendidikan tinggi dan praktisi bisnis untuk optimalisasi program-program kewirausahaan guna membentuk mahasiswa yang siap berkontribusi dalam dunia bisnis yang dinamis.
Encouraging Purchases Through Stories: The Effectiveness of Word of Mouth in the Digital Era Chamid, Abdul; Wibowo, Bambang Sri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.711

Abstract

This study aims to explore the influence of Word of Mouth (WOM) on the purchase decision of Sinom-Tap products. Using a qualitative approach, the study involved in-depth interviews with five purposively selected customers, based on their experience with the product. The findings show that positive customer experiences have a significant impact in shaping recommendations, where recommendations from friends and family are much more trusted than commercial advertisements. Social media plays an important role in accelerating the spread of WOM and increasing the credibility of recommendations. The limitation of this study lies in the relatively small number of respondents, so generalisation of the findings may be limited. Nevertheless, this study makes an important contribution to the marketing literature by highlighting the dynamics of WOM in the context of health products in Indonesia, which remains under-explored. The originality of this study lies in its holistic analysis of the factors that influence WOM effectiveness, including speaker characteristics, topics discussed, and communication tools used, as well as important implications for marketing strategies in the digital era. The findings are expected to provide useful insights for marketers in optimally utilising WOM to increase loyalty and sales growth.
GLOBAL MARKET EXPANSION: SUSTAINABLE MARKETING STRATEGIES FOR ROPE PRODUCTS Wibowo, Bambang Sri; Nugroho, Dodit Cahyo
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15465

Abstract

This research aims to analyze in depth the marketing strategies implemented by Jaya Abadi (JA) in an attempt to promote its refinery products in the global market. Through a qualitative approach combining literature reviews and in-depth interviews, this study concludes that JA has implemented an integrated segmentation, selection, and positioning strategy to reach the global market. In addition, the company has established an effective distribution network, both locally and internationally. The results show that refinery products have significant competitive advantages, namely strength, durability, and respect for the environment. These advantages align with global market trends, which increasingly favor sustainable products. The economic analysis shows that using raffia is good for the environment and can also increase a company's profitability. Therefore, this study concludes that raffia has great potential as an alternative sustainable packaging material and could open up greater opportunities in the global market. Further research is recommended to explore more specific practical applications and the commercial potential of raffia.
THE EVOLUTION AND GROWTH OF THE COFFEE INDUSTRY IN INDONESIA: FROM COLONIAL HISTORY TO MODERN CAFES Wibowo, Bambang Sri; Atmajawati, Yayah; Ali, Umar
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.602

Abstract

Coffee has stories that are always interesting to hear from ancient times to the present (Angeloni, G., L. Guerrini, P. Masella, M. Bellumori, S. Daluiso, A. Parenti, and M. Innocenti. 2019a). This drink has fans all over the world with a variety of interesting processing methods and interesting flavors too. Coffee plants are also spread in many countries around the world. In Indonesia, various types of coffee plants are widely planted in several highland areas. A simple processing process in order to maintain the original taste and aroma of coffee is always sought by many farmers and coffee entrepreneurs in many regions. Stories about coffee in the modern era will be presented in qualitative form in this article. Currently, coffee has become a product that is sought after by many fans in places that provide it in different settings. So, if you look closely at this drink, it can also sell the atmosphere of the place that sells it as a companion product. Many shops, cafes and restaurants and even food trucks "carry" coffee as the main product they offer apart from other complementary products, even the atmosphere around the shop, cafe or even restaurant.
Penelitian Budaya Suku Timor Nasywa Aliyah K.; Putri Ichtiari D.W; Riyandhita Putri O; Viola Shafina; Zinnatun Nisa; Bambang Sri Wibowo
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 3 (2023): MARCH 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v1i3.32

Abstract

This research aims to explore the diverse aspects of Indonesian culture that have received limited attention from the community. Rather than allowing cultural differences to divide us as Indonesians, we should foster a sense of unity and brotherhood. The focus of this cultural research is the Rote tribe, residing in the Rote Ndao archipelago of the East Nusa Tenggara province, around 2020. The Rote tribe is one of several Timorese tribes that have settled on various small islands in East Nusa Tenggara. This tribe possesses unique attributes in terms of accessories, traditional clothing, and weapons. Male members of the Rote tribe typically wear plain white shirts with woven cloth instead of pants, and sometimes they only use a crossed cloth to cover the chest (exposing half of the chest). Female members wear closed woven cloth resembling overalls. Additionally, the Rote tribe has distinctive accessories, including a hat resembling a traditional Mexican hat, and a neck necklace called habas. Their special weapon is an axe, primarily used for cutting wood. Despite being somewhat blunt, this weapon is remarkably sharp, similar to a kris. Most residents of the Rote tribe speak the Austronesian language or Polynesian Malay, and many work as fishermen. This cultural heritage holds great value for the Indonesian people, as it reflects the identity of the Indonesian state. It is crucial for us, as Indonesians, to preserve the authenticity of this culture and its heritage.
Co-Authors Abdillah, Hasan Abdul Chamid Ajeng Nurwinda Desiane Akhmad Komarudin Ali, Umar Aliyah K., Nasywa Atmajawati, Yayah Chamid, Abdul Dhinda Lintang Cahya Gumilang Dhinda Lintang, Dhinda Lintang Edy Suhartono Emmywati Fia Malati Hayati, Cucu Ichtiari D.W , Putri ILHAM Ilham Johni Harius Putranto Lazuardi, Sofyan Leonard Adrie Manafe Martin Zebua Masyhuri, Mohammad Ali Miya Dewi Suprihandari Mochamad Fatchurrohman Mohammad Ali Masyhuri Nasywa Aliyah K. Nisa , Zinnatun Noneng R S Noneng R S Noneng R Sukatmadiredja Noneng R Sukatmadiredja Nugroho, Dodit Cahyo Putri Ichtiari D.W Putri O, Riyandhita Rismawati, Rismawati Sitepu Risqy Maudy Inayah Riyandhita Putri O Saputra, Reynald Dwi Setyawan, Mochamad Ardi Shafa Anjelina Surya Dewi Shafina , Viola Stefanny Audrey Graciella Sutedjo Teguh Purnomo Viola Shafina Zahra Nur Annisa Zinnatun Nisa