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Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Kepuasan Pelanggan Produk Skincare Skintific Bagus Setiawan; Eka Dyah Setyaningsih; Vina Islamy
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of price perception and product quality on customer satisfaction of Skintific skincare products. Price perception refers to the amount of money exchanged for a product or service, while product quality consists of various attributes that influence how well a product meets customer expectations. A higher product quality increases a company's chance of attracting customers. This research employed a quantitative method with a sample of 100 Skintific consumers. Data were collected through observation and questionnaires. The results showed that price perception has a positive and significant effect on customer satisfaction, with a t-value of 11.889 (t count > t table: 11.889 > 1.988). Likewise, product quality also has a significant effect on customer satisfaction, with a t-value of 17.025 (t count > t table: 17.025 > 1.988). Furthermore, the F-test result showed that the calculated F (220.109) is greater than the F-table value (3.09), indicating that price perception and product quality simultaneously have a significant influence on customer satisfaction. These findings highlight the importance for companies to pay attention to both price perception and product quality to increase consumer satisfaction with skincare products.
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PENUMPANG PADA KERETA API RANGGAJATI Laila, Fahrun Nisa'Nur; Setyaningsih, Eka Dyah; Islami, Vina
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan harga terhadap kepuasan penumpang pada Kereta Api Ranggajati. Pendekatan yang digunakan adalah metode kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 105 responden yang merupakan penumpang KA Ranggajati rute Cirebon–Jember. Variabel independen dalam penelitian ini terdiri dari kualitas layanan (X1) yang mencakup lima dimensi SERVQUAL, dan harga (X2), sementara variabel dependen adalah kepuasan penumpang (Y). Analisis dilakukan menggunakan regresi linier berganda melalui aplikasi SPSS versi 22. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, kualitas layanan dan harga berpengaruh positif dan signifikan terhadap kepuasan penumpang. Nilai koefisien determinasi (R²) sebesar 0,482 menunjukkan bahwa kedua variabel menjelaskan 48,2% variasi kepuasan penumpang. Penelitian ini menyimpulkan bahwa peningkatan kualitas layanan yang konsisten serta penerapan harga yang sesuai dengan nilai yang dirasakan sangat penting untuk meningkatkan kepuasan penumpang KA Ranggajati. Temuan ini diharapkan menjadi masukan strategis bagi PT Kereta Api Indonesia dalam merancang kebijakan pelayanan dan tarif yang berorientasi pada pelanggan.Kata kunci: kualitas layanan, harga, kepuasan penumpang, Kereta Api Ranggajati. AbstractThis study aims to analyze the effect of service quality and price on passenger satisfaction on the Ranggajati Train. The approach used is a quantitative method with data collection techniques through distributing questionnaires to 105 respondents who are passengers of the Ranggajati Train on the Cirebon-Jember route. The independent variables in this study consist of service quality (X1) which includes five dimensions of SERVQUAL, and price (X2), while the dependent variable is passenger satisfaction (Y). The analysis was carried out using multiple linear regression through the SPSS version 22 application. The results of the study indicate that partially and simultaneously, service quality and price have a positive and significant effect on passenger satisfaction. The coefficient of determination (R²) value of 0.482 indicates that both variables explain 48.2% of the variation in passenger satisfaction. This study concludes that consistent improvement in service quality and the application of prices that are in accordance with perceived value are very important to increase passenger satisfaction on the Ranggajati Train. These findings are expected to be strategic input for PT Kereta Api Indonesia in designing customer-oriented service and tariff policies.Keywords: service quality, price, passenger satisfaction, Ranggajati Train.
PENGARUH TEKNOLOGI ARTIFICIAL INTELLIGENCE DAN LITERASI ARTIFICIAL INTELLIGENCE TERHADAP PRESTASI AKADEMIK MAHASISWA Nariswari, Sherly Arsanti; Setyaningsih, Eka Dyah; Islami, Vina
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh teknologi Artificial Intelligence (AI) dan literasi AI terhadap prestasi akademik mahasiswa. Dengan menggunakan pendekatan kuantitatif dan melibatkan 75 mahasiswa Universitas BSI Kampus Kramat 98 sebagai responden, penelitian ini menemukan bahwa baik penggunaan teknologi AI maupun tingkat literasi AI memberikan pengaruh positif terhadap pencapaian akademik. Literasi AI terbukti memiliki pengaruh yang lebih kuat secara statistik dibandingkan penggunaan teknologi semata, karena turut mendorong pemahaman etis dan tanggung jawab akademik. Hasil ini menunjukkan bahwa pemanfaatan AI yang optimal dalam pendidikan tinggi harus dibarengi dengan pemahaman yang kritis dan etis. Oleh karena itu, penting bagi institusi pendidikan untuk mengintegrasikan literasi AI ke dalam kurikulum guna menciptakan lingkungan pembelajaran yang adaptif, etis, dan berkualitas di era digital. Kata kunci: Artificial Intelligence, literasi AI, prestasi akademik, etika, pendidikan tinggi. Abstract This study aims to analyze the influence of Artificial Intelligence (AI) technology and AI literacy on students’ academic achievement. Using a quantitative approach and involving 75 students from Universitas BSI, Kramat 98 Campus, the findings reveal that both AI usage and AI literacy positively impact academic performance. However, AI literacy demonstrates a stronger statistical effect, as it also promotes ethical understanding and academic responsibility. These results suggest that effective integration of AI in higher education requires not only access to technology but also critical and ethical awareness. Therefore, educational institutions are encouraged to incorporate AI literacy into the curriculum to foster adaptive, ethical, and high-quality learning environments in the digital era. Keywords: Artificial Intelligence, AI literacy, academic achievement, ethics, higher education.
ANALISIS KINERJA KARYAWAN DENGAN METODE BALANCED SCORECARD PADA RUMAH SAKIT SINT CAROLUS JAKARTA To, Yuliana; Setyaningsih, Eka Dyah; Islami, Vina
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

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Abstract

Penelitian ini bertujuan menganalisis kinerja karyawan Rumah Sakit Sint Carolus Jakarta melalui empat perspektif Balanced Scorecard—keuangan, pelanggan, proses bisnis internal, serta pembelajaran dan pertumbuhan. Penelitian menggunakan pendekatan kuantitatif deskriptif non-statistik dengan instrumen kuesioner skala Likert 1–5 kepada 100 perawat tetap sebagai sampel (purposive sampling). Hasil menunjukkan kecenderungan penilaian “setuju” dan “sangat setuju” yang mendominasi pada seluruh indikator, mengindikasikan capaian kinerja yang sangat positif pada keempat perspektif. Temuan ini menegaskan relevansi Balanced Scorecard sebagai alat evaluasi komprehensif untuk perbaikan berkelanjutan mutu layanan, efisiensi operasional, serta pengembangan SDM di rumah sakit. Keterbatasan studi meliputi cakupan unit profesi (fokus perawat) dan pendekatan analisis non-inferensial. Implikasi praktis diarahkan pada penguatan budaya efisiensi, service excellence, kepatuhan SOP, dan program pelatihan berjenjang. Kata kunci: Balanced Scorecard, kinerja karyawan, rumah sakit, service quality, SOP Abstract This study analyzes employee performance at Sint Carolus Hospital Jakarta using the four Balanced Scorecard perspectives—financial, customer, internal business processes, and learning & growth. A descriptive quantitative, non-statistical approach was applied, employing a 1–5 Likert scale questionnaire administered to 100 permanent nurses selected via purposive sampling. Results indicate predominantly “agree” and “strongly agree” responses across all indicators, reflecting highly positive performance in all four perspectives. The findings affirm the Balanced Scorecard as a comprehensive evaluation tool for continuous improvement in service quality, operational efficiency, and human resource development in hospitals. Limitations include a single profession focus (nurses) and non-inferential analysis. Practical implications emphasize efficiency culture, service excellence, SOP adherence, and tiered training programs. Keywords: Balanced Scorecard, employee performance, hospital, service quality, SOP.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Jago Coffee Di Wilayah Jakarta Utara Maharani, Selvi; Setyaningsih, Eka Dyah; Islami, Vina
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.360

Abstract

There is an intriguing link between product quality and pricing to investigate because of the reciprocal effect they have on consumer satisfaction. This study's overarching goal is to dissect Jago Coffee in North Jakarta to determine how pricing and product quality interact to maximize consumer happiness. Clients of Jago Coffee in North Jakarta provided the main data. Using questionnaires as a data collecting tool, the researcher picked a sample size of 100 people to interview. The analytical techniques used included tests for reliability and validity as well as tests for multiple linear regression and coefficient of determination. For the purpose of evaluating hypotheses, the t-test and the f-test were used. Collaboratively, the study's independent variables—product quality (9.712>1.660) and price (2.020>1, 660)—had t-values that were higher than the t-table value. Ultimately, consumer satisfaction is a dependent variable, and product quality and price are two independent factors that partly affect it.
Pengaruh Pengetahuan Perpajakan Terhadap Kepatuhan Wajib Pajak Orang Pribadi Di Kecamatan Duren Sawit Setyaningsih, Eka Dyah; Hartanti, Hartanti; Ratiyah, Ratiyah; Dewi, Adisty Ratna
MONETER - JURNAL AKUNTANSI DAN KEUANGAN Vol 11, No 1 (2024): April 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/moneter.v11i1.21887

Abstract

Untuk mematuhi undang-undang dan memastikan penegakannya tanpa biaya bagi negara, Warga berkontribusi pada kas negara dengan cara perpajakan. Kepatuhan wajib pajak dapat dipengaruhi melalui pendidikan wajib pajak. Tujuan penelitian adalah untuk mengetahui apakah pengetahuan perpajakan wajib pajak orang pribadi di Kecamatan Duren Sawit berpengaruh terhadap kepatuhan wajib pajak. Studi ini berfokus pada situasi pajak pribadi warga Kecamatan Duren Sawit. Sampel dalam penelitian ini adalah wajib pajak orang pribadi di Kecamatan Duren Sawit. Pengambilan sampel pada penelitian ini menggunakan rumus Taro Yamane, hal ini dikarenakan ukuran populasi diketahui sebanyak 69.967 wajib pajak orang pribadi yang terdaftar di KPP Pratama Jakarta Duren Sawit pada tahun 2023. Pengumpulan data penelitian menggunakan kuesioner dan analisis data menggunakan deskriptif kuantitatif. Penelitian ini mendapatkan hasil bahwa kepatuhan wajib pajak orang pribadi dapat memberikan pengaruh kepada kepatuhan wajib pajak sebesar 70,4% dengan nilai sig 0,000
Pengaruh Penerimaan Pajak Hiburan Terhadap Penerimaan Pajak Daerah Pada Badan Pendapatan Daerah Kota Bekasi Setyaningsih, Eka Dyah; Syifa, Nurul
Jurnal Administrasi Bisnis Vol. 3 No. 2 (2023): November 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/6hddmq24

Abstract

  Hasil penelitian tugas akhir ini menunjukan bahwa terdapat hubungan antara Penerimaan Pajak Hiburan Terhadap Penerimaan Pajak Daerah pada Badan Pendapatan Daerah Kota Bekasi. Hasil uji koefisien korelasi Pajak Hiburan memiliki pengaruh yang sedang dan searah terhadap Penerimaan Pajak Daerah. Hasil uji koefisien determinasi yaitu terdapat pengaruh antara Penerimaan Pajak Hiburan Terhadap Penerimaan Pajak Daerah pada Badan Pendapatan Daerah Kota Bekasi.Pajak Hiburan memiliki pengaruh sebesar 15,4%. Dan untuk uji persamaan regresi linear terdapat persamaan regresi yang terbentuk antara Pajak Hiburan Terhadap Penerimaan Pajak Daerah pada Badan Pendapatan Daerah Kota Bekasi yang menyatakan bahwa jika ada Pajak Hiburan maka penerimaan Pajak Daerah sebesar Rp. 126708 dan jika terdapat Pajak Hiburan 1 (satu) rupiah Pajak Hiburan menambah Penerimaan Pajak Daerah sebesar Rp. 11,669. Data yang diolah diperoleh dari bulan Januari 2021 – Desember 2023.
PENGARUH PENGENDALIAN INTERNAL, BUDAYA ETIS ORGANISASI DAN KETAATAN ATURAN AKUNTANSI TERHADAP KECENDERUNGAN KECURANGAN AKUNTANSI PADA DINAS PPKUKM DKI JAKARTA Pratama Ziefa, Alvinsyah; ., Ratiyah; hartanti; Setyaningsih, Eka Dyah
Account: Jurnal Akuntansi, Keuangan dan Perbankan Vol. 10 No. 2 (2023): EDISI DESEMBER 2023
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/account.v10i2.6265

Abstract

Accounting fraud is an act of manipulating or falsifying financial statement data, engaging in acts of corruption, or using assets improperly to generate profits. Central and local governments currently experience corruption cases every year. This is due to the factors that influence the occurrence of fraud. This study aims to determine the effect of internal control, organizational ethical culture and compliance with accounting rules on the tendency of accounting fraud at the DKI Jakarta PPKUKM Office. The population in this study were 95 employees of the DKI Jakarta PPKUKM Office. The sampling technique is using total sampling. The data collection method in this study is a survey method using a questionnaire. The data analysis technique is using multiple linear regression analysis. The results of this study indicate that internal control has a significant effect on the tendency of accounting fraud, this is evidenced by the t value (2.176) > t table (1.670) and a significance value of 0.033 <0.05. Organizational ethical culture has a significant negative effect on the tendency of accounting fraud, this is evidenced by the t value (-2.335) > t table (1.670) and a significance value of 0.023 <0.05. Obedience to accounting rules has a significant negative effect on the tendency of accounting fraud, this is evidenced by the t value (-2.204) > t table (1.670) and a significance value of 0.031 <0.05. Internal control, organizational ethical culture, and adherence to accounting rules simultaneously affect the tendency of accounting fraud, this is evidenced by the calculated F value (8.658)> F table (2.751), and a significance value of 0.000 <0.05.
Optimalisasi Pengelolaan Keuangan melalui Digitalisasi Pencatatan pada Usaha Mikro dan Kecil Misriati, Titik; Setyaningsih, Eka Dyah; Aryanti, Riska
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i2.2744

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving the local economy, including in the city of Bekasi. However, the main challenge faced by MSME players is their low capacity to manage and record finances effectively. Most business owners still use manual recording methods, which risk errors, data loss, and difficulties in analyzing financial conditions. In addition, the lack of separation between business and family finances causes uncertainty in profit and loss calculations and capital planning. The lack of knowledge about the use of digital financial applications is also a significant obstacle. This community service activity aims to empower MSMEs in Bekasi City to move up the ladder through digital innovation in financial recording. The partners in this activity are MSMEs in the Bekasi City area that have not yet implemented a digital recording system. The implementation method includes stages of needs analysis, financial literacy training, assistance in using digital recording applications, and evaluation of the level of understanding through pre-tests and post-tests. The results of the activity show an average increase in understanding and application of digital financial management of 80%. Business owners have become more disciplined in recording transactions, able to separate business and personal finances, and understand profit and loss calculations more accurately. In addition to its economic impact, this activity has also fostered social change in the form of the Bekasi Digital MSME community, which serves as a platform for continuous learning. Digital innovation has proven effective in increasing the professionalism and competitiveness of MSME players towards a technology-based economic transformation.
Determinants of Profitability in Bank Syariah Indonesia Post-Merger: an Empirical Analysis of CAR, BOPO, and NPF on ROA During 2021–2024 Hartanti, Hartanti; Ratiyah, Ratiyah; Setyaningsih, Eka Dyah
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November - December (2025)
Publisher : Sean Institute

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Abstract

This study examines the profitability performance of Bank Syariah Indonesia during the post-merger period by analyzing the influence of capital strength, operational efficiency, and financing quality on the return generated from total assets. A quantitative approach is employed using secondary financial data obtained from official publications to evaluate the relationship among key internal banking indicators. The analysis reveals a consistent improvement in profitability that aligns with enhanced efficiency and stronger risk management practices. Operational efficiency demonstrates the strongest contribution to profitability, while financing quality also shows a substantial effect through its role in managing credit risk. Capital strength exhibits a positive yet relatively limited influence, suggesting that excess capital may not always translate into higher earning capacity. The findings highlight the importance of digital transformation, disciplined cost management, and prudent financing strategies in sustaining the financial performance of Islamic banks in a competitive environment.