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All Journal Ekonomi Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Syi'ar Iqtishadi JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Account : Jurnal Akuntansi, Keuangan dan Perbankan Jurnal Scientia JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Administrasi Bisnis (J-Adbis) Proceeding National Conference Business, Management, and Accounting (NCBMA) Benefit : Journal of Bussiness, Economics, and Finance Jurnal Multidisiplin Sahombu Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ekonomi Bisnis Antartika Journal of International Multidisciplinary Research Journal of Scientific Interdisciplinary Journal of Business Economics and Management J-CEKI JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Eka Dyah Setyaningsih
Universitas Bina Sarana Informatika
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Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Jago Coffee Di Wilayah Jakarta Utara Maharani, Selvi; Setyaningsih, Eka Dyah; Islami, Vina
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.360

Abstract

There is an intriguing link between product quality and pricing to investigate because of the reciprocal effect they have on consumer satisfaction. This study's overarching goal is to dissect Jago Coffee in North Jakarta to determine how pricing and product quality interact to maximize consumer happiness. Clients of Jago Coffee in North Jakarta provided the main data. Using questionnaires as a data collecting tool, the researcher picked a sample size of 100 people to interview. The analytical techniques used included tests for reliability and validity as well as tests for multiple linear regression and coefficient of determination. For the purpose of evaluating hypotheses, the t-test and the f-test were used. Collaboratively, the study's independent variables—product quality (9.712>1.660) and price (2.020>1, 660)—had t-values that were higher than the t-table value. Ultimately, consumer satisfaction is a dependent variable, and product quality and price are two independent factors that partly affect it.
Co-Authors ., Ratiyah Almadita - Nurtriani Amelia, Dilla Rizky Amin Setio Lestiningsih ARIF NUGROHO Arifka Nurul Auria Bagus Setiawan Cunengsih, Cucun Daffa Rinaldi Pratama Dewi, Adisty Ratna Eni Reptiningsih Fatmala, Alika Fitri Rahmiyatun Hartanti Hartanti Hartanti Hartanti Hartanti Hartanti Hartanti Hartanti Hartanti Hartanti Hartanti, Hartanti Hibban, Ibnu Ida Zuniarti Ida Zuniarti, Ida Imelda Sari Irwin Ananta Vidada Iwan Asmadi Juwita Afriliyanah Laila, Fahrun Nisa'Nur Maharani, Selvi Melinda Puspitasari Mugi Harsono Nariswari, Sherly Arsanti Nurul Hidayah Oktiyani, Rina Pratama Ziefa, Alvinsyah Pratama, Daffa Rinaldi Ratiyah Ratiyah Ratiyah Ratiyah Ratiyah* Ratiyah Ratiyah, - Reptiningsih, Eni Riska Aryanti RM Tedy Aliudin Shaila, Syarifah Sofyan Marwansyah Sofyan Marwansyah Sumanto, Sumanto Syifa, Nurul Titik Misriati To, Yuliana Vera Agustina Yanti Vina Islami Vina Islami, Vina Vina Islamy Wahyuningrum, Shinta Zahra Zahra