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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) RELASI: Jurnal Penelitian Komunikasi Jurnal Ilmu Komunikasi El Madani: Jurnal Dakwah dan Komunikasi Islam SENTRI: Jurnal Riset Ilmiah Jurnal Pengabdian West Science Komsospol Pengabdian Kepada Masyarakat Cendekia
Hagi Julio Salas
Universitas Muhammadiyah Kotabumi
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Komunikasi Badan Pendapatan Daerah Upaya Meningkatkan Kesadaran dan Kepatuhan Wajib Pajak Restoran (Studi kasus pada kantor BAPENDA Lampung Utara) Suci Ria Ardinata; Hagi Julio Salas
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4654

Abstract

This study examines the communication strategies implemented by the Regional Revenue Agency in increasing awareness and compliance of restaurant taxpayers in North Lampung Regency. This study uses a qualitative descriptive method, with data collection techniques through document studies and field research in the form of interviews. The findings show that the communication strategies used include delivering persuasive messages through direct socialization, utilizing social media, and a service approach that focuses on taxpayers. These strategies aim to increase taxpayer understanding, compliance, and participation in carrying out their obligations. In restaurant tax revenue, there are several aspects of communication that are indicators of taxpayer assessment, namely: 1) Service to taxpayers, 2) Principle of justice, 3) Legal certainty and its enforcement, 4) Transparency in administration, and 5) Restaurant tax collection process. In addition to socialization, the North Lampung Bapenda also carries out counseling and coaching activities for business actors as part of an effort to increase their compliance in paying restaurant taxes.
Analisis Dampak Media Sosial dalam Komunikasi Interpersonal: Kajian Literatur Deskriptif 2019–2024 Rima Sasfira; Hagi Julio Salas
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4658

Abstract

This article analyzes the impact of social media on interpersonal communication by identifying both its positive and negative effects. Social media facilitates individuals to stay connected and communicate despite distance and time, and it also expands social networks that can strengthen interpersonal relationships. However, behind this convenience, social media also poses challenges in maintaining the quality of face-to-face interactions and emotional closeness. Excessive use of social media may reduce direct interactions, which are essential for building deep social bonds. The phenomenon of phubbing—where attention is more focused on digital devices than on people nearby—illustrates the negative impact of social media on social relationships. Additionally, dependence on social media can increase feelings of loneliness, anxiety, and social isolation, which weaken the quality of interpersonal relationships. This study shows that while social media offers convenience and benefits in expanding social connections, unwise usage can lower the quality of interpersonal communication. Therefore, it is important to use social media wisely, maintain a balance between the digital and real world, and enhance digital literacy to support healthy and meaningful social relationships
Peran Komunikasi Antarbudaya Tour Guide dalam Meningkatkan Pengalaman Wisatawan di Bali. Julita Mustika; Rama Buci Wiltar; Ratu Jelita; Rizky Putry Nelsya; Roxanne Tambunan; Selvira Rani; Hagi Julio Salas
Komsospol Vol 5 No 2 (2025): Volume 5 Nomor 2 Tahun 2025
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/komsospol.v5i2.2038

Abstract

This research explores the role of intercultural communication performed by tour guides in enhancing tourist experiences in Bali. The study is grounded in the discipline of communication studies, particularly in the field of intercultural communication, where tour guides are positioned as cultural mediators who bridge interactions between tourists and local communities. The topic was selected because the effectiveness of communication between guides and tourists from diverse cultural backgrounds determines satisfaction, loyalty, and destination image. Using a descriptive qualitative method with field research, data were collected through in-depth interviews, observations, and documentation involving certified tour guides and tourists. Guided by the Anxiety/Uncertainty Management Theory (Gudykunst, 1991) and Face Negotiation Theory (Ting-Toomey, 1999), the study examines how communication competence reduces uncertainty, manages cultural differences, and maintains mutual respect. The findings indicate that tour guides in Bali not only deliver information but also serve as storytellers and cultural interpreters who create meaningful and emotionally engaging experiences. They demonstrate cultural and religious sensitivity by adjusting narratives and behavior according to tourists’ backgrounds, thus fostering inclusive and harmonious interactions. The research contributes theoretically by reaffirming the significance of intercultural communication in tourism contexts and practically by emphasizing the need for continuous training in language, empathy, and cultural adaptation. Ultimately, effective intercultural communication by tour guides enhances satisfaction and strengthens Bali’s image as a welcoming and culturally rich international destination.
Analisis Komunikasi Pemasaran Dalam Membangun Brand Image Pada Kafe Own Kotabumi: Pendekatan Kualitatif Amanah Febriyanti; Hagi Julio Salas
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 8, No 1 (2026): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v8i1.5732

Abstract

Marketing communication is understood as a systematic process carried out by business actors to convey messages and brand values to consumers through various communication channels. This activity aims to build understanding, attract attention, and create sustainable relationships with consumers so that a positive brand perception can be formed. This research aims to examine the  application of the  marketing communication mix in building the Brand Image of Own Café in Kotabumi. The research employs a qualitative approach using in-depth interviews, observation, and documentation as data collection techniques. The research informants consist of the owner of Own Café as the key informant and 3 customers as supporting informants. The results indicate that Own Café implements elements of the marketing communication mix, including advertising through Instagram, sales promotion through affordable pricing, public relations through friendly service and a first anniversary event, personal selling through direct interactions, and digital-based direct marketing through GrabFood. These practices contribute to shaping Own Café’s brand image as a café with a classic concept, comfortable atmosphere, friendly service, and affordable prices.
Co-Authors Amanah Febriyanti Angelina Putri Della Monica Della Dhea Fika Syafriani Fajar Junaedi Fera Puspita Wati Hanif Mustika Irma Amelinda Julita Mustika Marini Marini Marini Novriansyah Novriansyah Rahmania Rahmania Rama Buci Wiltar Ratu Jelita Ratu Jelita Pembayun Rima Sasfira Rizky Putry Nelsya Roxanne Tambunan Selvira Rani Selvira Rani Meirianticha Suci Ria Ardinata Tedi Setiawan Wijaya, Ryan Aji