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All Journal REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Masyarakat dan Riset Pendidikan JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Jurnal Cendekia Ilmiah International Journal of Economics, Science, and Education (IJESE)
Siti Masruroh
Sekolah Tinggi Ilmu Ekonomi YAPAN
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Sustainable Business Innovation Strategies To Enhance Msme Competitiveness In The Digital Economy Era Achmad Efendi; Siti Masruroh; Zainal fanani
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the face of rapid digital transformation and heightened global competition, Micro, Small, and Medium Enterprises (MSMEs) are increasingly required to adopt sustainable innovation strategies to remain competitive. This study investigates the role of sustainability-oriented business innovation in enhancing the competitiveness of MSMEs in the digital economy. Using a mixed-method approach, both qualitative interviews and quantitative surveys were conducted among selected MSMEs in Indonesia. The findings reveal that MSMEs which integrate digital technologies, environmental responsibility, and market-driven innovation are more resilient and agile in responding to market dynamics. Furthermore, sustainability-oriented innovation positively influences operational efficiency, customer satisfaction, and long-term competitive advantage. These results are supported by previous research on the synergy between digital transformation and sustainable practices. The study offers practical implications for MSME policymakers and practitioners, emphasizing the need for integrated innovation frameworks and capacity building in digital and sustainability capabilities
Pengembangan Kompetensi SDM melalui Pelatihan Soft Skills dan Manajemen Kinerja pada UMKM di Rungkut Surabaya: Pengabdian Rifki Suwaji; Agus Sanjaya; Erwin Tjahjuadi; Siti Masruroh; Rina Indra Sabella
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6754

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengembangkan kompetensi sumber daya manusia melalui pelatihan soft skills dan manajemen kinerja pada pelaku UMKM di Kecamatan Rungkut, Kota Surabaya. Kegiatan ini dilatarbelakangi oleh masih terbatasnya kemampuan pelaku UMKM dalam mengelola aspek nonteknis usaha, seperti komunikasi bisnis, pelayanan pelanggan, kedisiplinan, kerja sama, manajemen waktu, pembagian tugas, penyusunan target kerja, dan evaluasi kinerja usaha. Metode pelaksanaan kegiatan dilakukan melalui identifikasi kebutuhan mitra, penyusunan materi, pelatihan interaktif, diskusi kasus, simulasi penyusunan indikator kinerja, pendampingan sederhana, serta evaluasi kegiatan. Materi pelatihan difokuskan pada penguatan komunikasi, pelayanan pelanggan, disiplin kerja, manajemen waktu, penyusunan target, dan evaluasi kinerja sederhana yang sesuai dengan karakteristik UMKM. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman mengenai pentingnya soft skills dalam mendukung kualitas pelayanan, hubungan dengan pelanggan, dan efektivitas kerja. Peserta juga mulai memahami pentingnya target kerja, pencatatan aktivitas usaha, pembagian tugas, dan evaluasi kinerja secara berkala. Kegiatan ini menghasilkan luaran berupa peningkatan kesadaran peserta terhadap pentingnya pengelolaan SDM, kemampuan awal menyusun indikator kinerja sederhana, serta rencana tindak lanjut penerapan manajemen kinerja pada usaha masing-masing. Dengan demikian, pelatihan soft skills dan manajemen kinerja dapat menjadi strategi praktis dalam meningkatkan kapasitas SDM, produktivitas, dan daya saing UMKM di Rungkut Surabaya.
Determinants Of Organizational Performance: A Systematic Review Of Management Studies Achmad Efendi; Agus Sanjaya; Siti Masruroh
International Journal of Economics, Science, and Education Vol. 2 No. 6 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i6.56

Abstract

Purpose:Organizational performance has become a central issue in management research due to increasing environmental complexity and competitive pressures. This study aims to systematically review and synthesize the determinants of organizational performance identified in management studies, providing an integrated understanding of key influencing factors and research trends. Design/methodology/approach:This study employs a systematic literature review by analyzing peer-reviewed journal articles indexed in reputable databases. The review follows PRISMA guidelines with clearly defined inclusion and exclusion criteria to ensure methodological rigor. Findings:The results indicate that organizational performance is primarily influenced by human resource factors, leadership, strategic capabilities, innovation, and governance mechanisms. Dynamic capabilities and employee-related variables emerge as dominant determinants across studies. Research limitations/implications:This review is limited to selected databases and publication periods, which may restrict the generalizability of findings. Practical implications:Managers can use these findings to prioritize strategic and human resource initiatives to enhance organizational performance. Originality/value:This study provides an integrative synthesis of organizational performance determinants and proposes future research directions. Paper type: Literature review
The Effect of Social Media Promotion Content Quality and Consumer Confidence Levels on Purchasing Interest: A Case Study on Tiktok Shop Maria Ratnoya Nunu; Siti Masruroh
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.311

Abstract

This research aims to analyze the influence of the quality of social media promotional content and the level of consumer trust in buying interest in TikTok Shop. The research used a quantitative approach using a survey method of 100 respondents. The data analysis techniques used include validity, reliability tests, classical assumption tests, multiple linear regression analysis, t tests, F tests, and coefficient of determination (R²) with the help of the SPSS program. The results showed that the quality of social media promotional content had a positive and significant effect on buying interest with a regression coefficient of 0.717 and a significance. The level of consumer confidence also positively and significantly influences purchasing interest with a regression coefficient of 0.455 and a significance. Simultaneously, both variables had a significant influence on purchasing interest with a determination coefficient (R²) value of 0.846, which means they were able to explain the influence of 84.6%, while 15.4% was influenced by other factors outside the study. Based on the research results, it can be concluded that the better the quality of social media promotional content and the higher the level of consumer trust, the increased buying interest in TikTok Shop will increase.
The Effect of System Quality and Innovative Features of the BYOND by BSI Application on Customer Satisfaction at Bank Syariah Indonesia in Surabaya Rismaya Arimatu Duqa; Siti Masruroh
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.375

Abstract

The rapid development of information and communication technology has significantly transformed various sectors, including business and financial services. These changes have encouraged the banking industry to continuously innovate and adapt its marketing strategies to remain competitive. One such strategy is the enhancement of digital services. Bank Syariah Indonesia introduced the BYOND by BSI application in 2024 as a replacement for BSI Mobile. This SuperApp is designed to improve service efficiency, customer convenience, and transaction support. This study aims to examine the effect of system quality and innovative features of the BYOND by BSI application on customer satisfaction in Surabaya. The research employs a causal associative quantitative method. A sample of 100 respondents was determined using the Lemeshow formula due to the unknown population size. Data were collected through questionnaires distributed via social media platforms and analyzed using descriptive statistics and SPSS. The results indicate that system quality and innovative features have a positive and significant effect on customer satisfaction, with innovative features having a more dominant influence.
DETERMINASI KEPUASAN PELANGGAN MELALUI KUALITAS PRODUK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN PADA NEW FORTUNA HOME FURNITURE DI SIDOARJO Mersiana Varia Juita; Siti Masruroh
MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara Vol 9 No 2 (2024): JMAPAN
Publisher : LPPM STIE YAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51774/mapan.v9i2.250

Abstract

Perkembangan dunia bisnis yang pesat, khususnya pada industri mebel kayu, mendorong meningkatnya persaingan yang semakin ketat. Kondisi ini menjadi tantangan bagi perusahaan, termasuk New Fortuna Home Furniture di Sidoarjo. Untuk meningkatkan daya saing, New Fortuna Home Furniture melakukan diferensiasi produk melalui pemberian merek, penetapan persepsi harga yang kompetitif, serta penyediaan kualitas pelayanan yang optimal guna mencapai kepuasan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan pelanggan secara simultan maupun parsial pada New Fortuna Home Furniture. Penelitian menggunakan desain deskriptif dan asosiatif dengan pendekatan kuantitatif. Populasi adalah seluruh konsumen yang membeli produk mebel, dengan sampel sebanyak 71 responden yang melakukan pembelian selama tahun 2023. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa produk, persepsi harga, dan kualitas pelayanan masing-masing berpengaruh signifikan terhadap kepuasan pelanggan. Secara simultan, ketiga variabel tersebut juga terbukti memberikan pengaruh yang signifikan terhadap kepuasan pelanggan pada New Fortuna Home Furniture di Sidoarjo.
Co-Authors Achmad Efendi Agus Budhi Santosa Agus Sanjaya Andre Yanto Andriya Risdwiyanto Arvin Hardian Dedy Ardiansyah Diah Fatma Sjoraida Dwi Wahyono Eduardus Nanggur Erawati Erawati Erwin Tjahjuadi Evi Meidasari M Ewaldus Siuk Hamy Wahjunianto Husnah Katjina Loso Judijanto Maria Ratnoya Nunu Mersiana Varia Juita Muhaimin Rifki Suwaji Rina Indra Sabella Rismaya Arimatu Duqa Rudiana Fibriani Ulrianus Aristo Ngamal Zainal Fanani