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All Journal REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indo-Fintech Intellectuals: Journal of Economics and Business MAPAN: Jurnal Manajemen Akuntansi Palapa Nusantara J-CEKI International Journal of Economics, Science, and Education (IJESE)
Siti Masruroh
Sekolah Tinggi Ilmu Ekonomi YAPAN
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Sustainable Business Innovation Strategies To Enhance Msme Competitiveness In The Digital Economy Era Achmad Efendi; Siti Masruroh; Zainal fanani
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

In the face of rapid digital transformation and heightened global competition, Micro, Small, and Medium Enterprises (MSMEs) are increasingly required to adopt sustainable innovation strategies to remain competitive. This study investigates the role of sustainability-oriented business innovation in enhancing the competitiveness of MSMEs in the digital economy. Using a mixed-method approach, both qualitative interviews and quantitative surveys were conducted among selected MSMEs in Indonesia. The findings reveal that MSMEs which integrate digital technologies, environmental responsibility, and market-driven innovation are more resilient and agile in responding to market dynamics. Furthermore, sustainability-oriented innovation positively influences operational efficiency, customer satisfaction, and long-term competitive advantage. These results are supported by previous research on the synergy between digital transformation and sustainable practices. The study offers practical implications for MSME policymakers and practitioners, emphasizing the need for integrated innovation frameworks and capacity building in digital and sustainability capabilities
Co-Authors Achmad Efendi Agus Budhi Santosa Andre Yanto Andriya Risdwiyanto Arvin Hardian Dedy Ardiansyah Diah Fatma Sjoraida Dwi Wahyono Eduardus Nanggur Erawati Erawati Erwin Tjahjuadi Evi Meidasari M Ewaldus Siuk Hamy Wahjunianto Husnah Katjina Loso Judijanto Muhaimin Rina Indra Sabella Rudiana Fibriani Ulrianus Aristo Ngamal Zainal Fanani