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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmu Komunikasi Al Yazidiy: Jurnal Sosial Humaniora dan Pendidikan El-Uqud: Jurnal Kajian Hukum Ekonomi Syariah MULTIPLE: Journal of Global and Multidisciplinary
Mohammad Firmansyah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmu Komunikasi

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Collega Coffee dan Konstruksi Identitas Sosial Konsumen Perempuan Zalfa Fadhilah Rizqiadni; Hadiati, Hadiati; Mohammad Firmansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5184

Abstract

This study aims to examine how female consumers, particularly young mothers, construct and express their social identity through their consumption experiences at Collega Coffee, a coffee shop located in Garut Regency. Using a qualitative approach with a phenomenological method, this research collected data through in-depth interviews with loyal female consumers, supported by social media observations. The use of Social Identity Theory and Symbolic Interactionism reveals that consumers actively form a sense of belonging and self-representation through interactions with the brand and its environment. The study finds that Collega Coffee functions not only as a place to enjoy coffee but also as a symbolic social space where identity construction occurs. Consumers engage in symbolic actions, such as dressing appropriately, selecting conversation topics, and sharing visits on social media, reflecting their alignment with certain social values and groups. The research highlights the role of coffee shops in modern consumer culture, especially as a medium for women to express autonomy, connection, and self-actualization. Ultimately, Collega Coffee is a significant site for the social identity construction of its female customers.
Pemaknaan Fatherhood dalam Konten Tiktok @Abe_daily Bagi Mahasiswa di Kabupaten Garut Rifqi Rahman Zaidan; Ismira Febrina; Mohammad Firmansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5232

Abstract

This study aims to examine how audiences interpret the concept of fatherhood through the TikTok content of @Abe_daily, which portrays an affectionate and actively involved father figure. Fatherhood is not only about financial responsibility but also involves emotional engagement, caregiving, and an active presence in a child’s life. In Indonesia, however, traditional parenting norms still prevail, where fathers are primarily viewed as breadwinners, contributing to the phenomenon of fatherlessness. The rise of new media, particularly TikTok, has created a platform for reshaping public perceptions of fatherhood. Using Stuart Hall’s encoding-decoding theory, this study analyzes how fatherhood is constructed in digital media and how audiences interpret such representations. The research employs a qualitative reception analysis method, collecting data through in-depth interviews with selected informants. The findings reveal three categories of audience interpretation: dominant (agreeing with the portrayal of modern fatherhood), negotiated (recognizing positive values while considering cultural factors), and oppositional (rejecting the idea due to traditional views). The study highlights the role of social media in shaping new ideals of fatherhood, challenging patriarchal norms, and offering positive role models. These findings suggest that the concept of fatherhood is evolving, influenced by media portrayals and societal perceptions. This research contributes to discussions on the role of digital media in reconstructing family structures and parenting practices in Indonesia.
Co-Authors Amalia Anggreni Bako Basuki Rahmat Dedi Gunawan Saputra Hadiati, Hadiati Imania, Dela Jannatul Ismira Febrina Jimmy Malintang Mina Umrah Pelas Rifqi Rahman Zaidan Sonia Isna Suratin Thaharoh Ananda Mumtahana Yalizar Rahayu Sitorus Zalfa Fadhilah Rizqiadni