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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal on Education Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Akuntansi, Manajemen dan Ekonomi Digital (JAMED) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Tuhenori: Jurnal Ilmiah Multidisiplin
Otanius Laia
Fakultas Ekonomi, Program Studi Manajemen, Universitas Nias, Gunungsitoli, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Golden Ratio of Data in Summary

 1 
The Effect of Promotion and Price on Consumer Purchase Decisions Nobertus Notaris Laoli; Otanius Laia; Yuterlin Zalukhu; Sophia M. Kakisina
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.640

Abstract

This research aims to analyze the influence of promotion and price on consumer purchase decisions at PT. Arken Ehowu Putra Motor Kota Gunungsitoli. The main objectives of this study are to determine whether there is a significant influence of promotion on purchase decisions, the influence of price on purchase decisions, and the simultaneous influence of promotion and price on consumer purchase decisions. Based on the coefficient of determination test results, an R-Square value of 0.495 or 49.5% indicates that the promotion variable (X1) has a strong influence on consumer purchase decisions (Y). Additionally, the Adjusted R-Square value of 0.506 shows that the promotion and price variables (X2) collectively influence consumer purchase decisions by 50.6%. The F-test results, with a significance value of 0.000 < 0.05 and an F-value of 13.853 > 3.67, indicate that H3 is accepted, meaning there is a significant influence of variables promotion and price on consumer purchase.
Distribution Channel Analysis in Increasing Customer Satisfaction Nopasti Gea; Jeliswan Berkat Iman Jaya Gea; Martha Surya Dinata Mendrofa; Otanius Laia
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.644

Abstract

The aim of this research is to find out how distribution channels are, the factors that influence distribution channels and distribution channel strategies in increasing customer satisfaction at Lion Parcel Gunungsitoli City. This research uses a qualitative research approach. The sample in this study was 4 people consisting of business owners, admin staff (couriers) and customers at Lion Parcel Gunungsitoli City. The data collection techniques used were observation and interviews. The results of this research are firstly that the distribution channel at Lion Parcel is quite good, prioritizing good service quality and providing convenience in carrying out transactions and bonuses for regular customers, secondly, the factors that influence distribution at Lion Parcel in Gunungsitoli City are the distance that is quite far and the infrastructure does not support it and the courier staff is still minimal and the third is Lion Parcel Gunungsitoli City, namely adding workers so that goods can be distributed properly and looking for other alternatives to speed up the distribution process.
Analysis of Pricing Strategies in Increasing Sales Volume Sinta Ardiyanti Putri Tafonao; Yuterlin Zalukhu; Idarni Harefa; Otanius Laia
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.673

Abstract

This research aims to determine the pricing strategy for increasing sales volume at Mawar Bakery Gunungsitoli. The problem formulation in this research is to analyze pricing in increasing sales volume. This type of research is qualitative research, it uses research instruments guided by the type of research used, namely the form of interview instruments and observation. The number of informants in this research consisted of 5 respondents. To be able to answer the problem formulation in this research, the researchers here analyzed the data descriptively qualitatively. The process of systematically searching and compiling data obtained from interviews, field notes and other materials so that it can be easily understood and of course can be informed to other people. Based on the research results, Mawar Bakery has a good pricing strategy in accordance with pricing indicators. In this way, good pricing can increase sales volume at the Mawar Bakery Shop.
Co-Authors Adi Mursalin Ahmad Rizani Budiwati Halawa Eduar Baene Elkristian Lahagu EMANUEL ZEBUA Erna Kristiani Zendrato Erni Halawa Fitri Melfin Kristin Mendrofa Hermanius Laia Idarni Harefa Jeliswan Berkat Iman Jaya Gea Lase, Asali Lase, Delipiter Listi Nurmei Delima Harefa MARIA MAGDALENA BATE’E Martha Surya Dinata Mendrofa Mei Kristian Halawa Mei Selvia Zebua Meiman Hidayat Waruwu Meniati Hura Murni Fita Telaumbanua Nani Hamdani Amir Nanny Artatina Buulolo Nobertus Notaris Laoli Nopasti Gea Nov Elhan Gea Paulus Hengki S. Zebua Peringatan Harefa Peringatan Harefa Setiaman Bate'e Sinta Ardiyanti Putri Tafonao Sophia M. Kakisina Suka’aro Waruwu Syah Abadi Mendrofa YUPITER MENDROFA Yupiter Mendrofa Yuterlin Zalukhu Yuvan Damai Mendrofa