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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal on Education Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Akuntansi, Manajemen dan Ekonomi Digital (JAMED) Tuhenori: Jurnal Ilmiah Multidisiplin
Otanius Laia
Fakultas Ekonomi, Program Studi Manajemen, Universitas Nias, Gunungsitoli, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Promotion and Price on Consumer Purchase Decisions Nobertus Notaris Laoli; Otanius Laia; Yuterlin Zalukhu; Sophia M. Kakisina
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.640

Abstract

This research aims to analyze the influence of promotion and price on consumer purchase decisions at PT. Arken Ehowu Putra Motor Kota Gunungsitoli. The main objectives of this study are to determine whether there is a significant influence of promotion on purchase decisions, the influence of price on purchase decisions, and the simultaneous influence of promotion and price on consumer purchase decisions. Based on the coefficient of determination test results, an R-Square value of 0.495 or 49.5% indicates that the promotion variable (X1) has a strong influence on consumer purchase decisions (Y). Additionally, the Adjusted R-Square value of 0.506 shows that the promotion and price variables (X2) collectively influence consumer purchase decisions by 50.6%. The F-test results, with a significance value of 0.000 < 0.05 and an F-value of 13.853 > 3.67, indicate that H3 is accepted, meaning there is a significant influence of variables promotion and price on consumer purchase.
Distribution Channel Analysis in Increasing Customer Satisfaction Nopasti Gea; Jeliswan Berkat Iman Jaya Gea; Martha Surya Dinata Mendrofa; Otanius Laia
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.644

Abstract

The aim of this research is to find out how distribution channels are, the factors that influence distribution channels and distribution channel strategies in increasing customer satisfaction at Lion Parcel Gunungsitoli City. This research uses a qualitative research approach. The sample in this study was 4 people consisting of business owners, admin staff (couriers) and customers at Lion Parcel Gunungsitoli City. The data collection techniques used were observation and interviews. The results of this research are firstly that the distribution channel at Lion Parcel is quite good, prioritizing good service quality and providing convenience in carrying out transactions and bonuses for regular customers, secondly, the factors that influence distribution at Lion Parcel in Gunungsitoli City are the distance that is quite far and the infrastructure does not support it and the courier staff is still minimal and the third is Lion Parcel Gunungsitoli City, namely adding workers so that goods can be distributed properly and looking for other alternatives to speed up the distribution process.
Analysis of Pricing Strategies in Increasing Sales Volume Sinta Ardiyanti Putri Tafonao; Yuterlin Zalukhu; Idarni Harefa; Otanius Laia
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.673

Abstract

This research aims to determine the pricing strategy for increasing sales volume at Mawar Bakery Gunungsitoli. The problem formulation in this research is to analyze pricing in increasing sales volume. This type of research is qualitative research, it uses research instruments guided by the type of research used, namely the form of interview instruments and observation. The number of informants in this research consisted of 5 respondents. To be able to answer the problem formulation in this research, the researchers here analyzed the data descriptively qualitatively. The process of systematically searching and compiling data obtained from interviews, field notes and other materials so that it can be easily understood and of course can be informed to other people. Based on the research results, Mawar Bakery has a good pricing strategy in accordance with pricing indicators. In this way, good pricing can increase sales volume at the Mawar Bakery Shop.
The Relationship Between Service Quality And Consumer Satisfaction At UD She Water In Gunungsitoli City Hermanius Laia; Yupiter Mendrofa; Otanius Laia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7000

Abstract

The purpose of this research is to find out whether there is a relationship between service quality and consumer satisfaction and to find out how big the relationship is between service quality and consumer satisfaction at UD She Water in Gunungsitoli City. The research used in this study is quantitative research. The sample in this study was the entire population, which was 35 people. Data collection techniques. Data collection techniques used observation, questionnaires and interviews. Based on the results of the study, the researcher drew the following conclusions: 1. The implementation of proper service quality will have an impact on increasing customer satisfaction in any company including UD. She Water. 2. From the calculation of the correlation coefficient above, (rxy) item number 1 was obtained at 0.7070 and for N = 35 at a significant level of α = 5%, the data rtable = 0.334 was obtained. By referring to the valid invalid criteria, item number 1 in the questionnaire with rxy, namely 0.7070> 0.334, is concluded to be valid. 3. From the calculation of the correlation coefficient between variables X and Y, rxy = 0.7388 is obtained, then the correlation coefficient value is consulted in the r Product Moment critical value table. For N = 35 at a significance level of 5% rtable = 0.334. Thus, rxy> rtable or 0.7388> 0.334 is obtained.
The Influence Of Marketing Strategy On Consumer Purchasing Decisions At Transcom Megatronik, Gunungsitoli City Budiwati Halawa; Otanius Laia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7001

Abstract

The purpose of the study was to determine the effect of marketing strategies on consumer purchasing decisions and to determine how much influence marketing strategies have on consumer purchasing decisions at Transcom Megatronik, Gunungsitoli City. The type of research used in this study is quantitative research. So the sample in this study was 36 people, this sampling was 36 because there were 36 consumers at Transcom. Data collection techniques used observation, questionnaires and documentation. Based on the results of the study conducted by the researcher, it was found that the Marketing Strategy at Transcom Megatronik, Gunungsitoli City was still not optimal and needed to be improved in order to attract product purchasing decisions at Transcom Megatronik, Gunungsitoli City. From the observations made by the author throughout the study, the author saw that consumers did not really know the products that would be sold because the marketing strategy was not optimal. And from the results of the study, the author concluded that the better the marketing strategy at Transcom Megatronik, Gunungsitoli City, the more purchasing decisions at Transcom Megatronik, Gunungsitoli City.
Peranan Marketing Mix Dalam Upaya Meningkatkan Volume Penjualan Pada CV. Matahari Mandiri Perkasa Elkristian Lahagu; Otanius Laia; Nanny Artatina Buulolo; Emanuel Zebua
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 2 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i2.303

Abstract

The success of a company is highly dependent on its marketing strategy, which must describe clear and measurable steps to take advantage of opportunities in the target market. Toko Matahari Mandiri Perkasa uses a marketing mix to increase the number of consumers, retain customers, and increase sales, so that it can generate profits that support the company's long-term sustainability. This study aims to evaluate how much influence the marketing mix has on sales volume at Toko Matahari Mandiri Perkasa. The research method used is quantitative research, collecting data through questionnaires, observations, and documentation. The population and sample in this study were all leaders and employees of CV. Matahari Mandiri Perkasa as many as 35 people. The results of the study explain that based on hypothesis testing, it turns out that the marketing mix variable has a very important influence on increasing sales volume. Because tcount> ttable, namely 8.30> 2.70, so it can be stated that the marketing mix can affect the increase in sales volume at CV. Mandiri Perkasa. Thus the hypothesis (Ha) is accepted, namely "There is an Influence of Marketing Mix on sales volume at CV. Matahari Gunungsitoli".
Dampak Budaya Organisasi Terhadap Efektivitas Kerja Karyawan PT. Surya Kekal Mandiri Kota Gunungsitoli Yuvan Damai Mendrofa; Sukaaro Waruwu; Peringatan Harefa; Otanius Laia
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 2 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i2.304

Abstract

Organizational culture has a very important influence on the progress of a company that grows through the process of developing ideas created by company leaders, then instilled in the organization. Based on the results of observations, PT. Surya Kekal Mandiri has a diverse organizational culture, one of which is less open communication. These organizational cultures have an impact on the effectiveness of employee work which is decreasing. The purpose of this study is to analyze the impact of organizational culture and work effectiveness at PT. Surya Kekal Mandiri Gunungsitoli City. The research method used in this study is quantitative with a descriptive approach. The results of this study indicate that the impact of organizational culture at PT. Surya Kekal Mandiri Gunungsitoli City is considered an innovation in doing work. This innovation can further help PT. Surya Kekal Mandiri Gunungsitoli become more efficient and effective in achieving its goals by utilizing the organizational culture, always increasing every month. And from the results of the correlation coefficient test of rxy = 0.756 which means the interval relationship of variable X (organizational culture) to variable Y (Work effectiveness) is at a significance of 0.600-0.799 indicating a strong correlation and the results of the determination coefficient test the author obtained the results of the level of influence of variable X on variable Y is 57.2% and 42.8% is influenced by other factors that are not studied in this study.
Co-Authors Budiwati Halawa Eduar Baene Elkristian Lahagu EMANUEL ZEBUA Erna Kristiani Zendrato Erni Halawa Fitri Melfin Kristin Mendrofa Hermanius Laia Idarni Harefa Jeliswan Berkat Iman Jaya Gea Lase, Asali Lase, Delipiter Martha Surya Dinata Mendrofa Mei Kristian Halawa Meiman Hidayat Waruwu Meniati Hura Murni Fita Telaumbanua Nanny Artatina Buulolo Nobertus Notaris Laoli Nopasti Gea Nov Elhan Gea Paulus Hengki S. Zebua Peringatan Harefa Setiaman Bate'e Sinta Ardiyanti Putri Tafonao Sophia M. Kakisina Suka’aro Waruwu Syah Abadi Mendrofa Yupiter Mendrofa YUPITER MENDROFA Yuterlin Zalukhu Yuvan Damai Mendrofa