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All Journal Media Ekonomi dan Manajemen Jurnal Mirai Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Suara Pengabdian 45 West Science Journal Economic and Entrepreneurship Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Untag Business and Accounting Review Serat Acitya Indonesian Journal of Community Empowerment Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Musprihadi, Ribut
Fakultas Ekonomika Dan Bisnis UNTAG Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Impact of Globalization on the Economy and Entrepreneurship in the Creative Industry Sector: A Case Study in Jakarta City Judijanto, Loso; Musprihadi, Ribut; Semmawi, Ramli; Harahap, Rahma Hayati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.447

Abstract

Using a quantitative methodology based on structural equation modelling with partial least squares (SEM-PLS), this study examines the relationship between globalization, entrepreneurship, and local economic indicators within Jakarta's creative economy. The intricate dynamics of the creative economy were revealed through the observations of a sample of 150 participants drawn from a variety of sub-sectors. Strong validity and reliability were demonstrated by the measuring approach, which also successfully captured the latent dimensions of entrepreneurship, globalization, and local economic indicators. Significant direct effects of globalization and entrepreneurship on regional economic indicators were found by the structural model analysis. Furthermore, it was shown that entrepreneurship acted as a partial mediator, enhancing the effects of globalization on the regional economy. The results provide policymakers, industry stakeholders, and creative entrepreneurs with important takeaways. They also serve as a basis for well-informed plans aimed at promoting sustainable economic development within Jakarta's thriving creative sector.
The Influence of Culinary Quality and Café Atmosphere on Repurchase Intention: The Medition role of Consumer Satisfaction Kurniawan, Sendy; Musprihadi, Ribut; Hasyim, Hasyim
Untag Business and Accounting Review Vol 4, No 1 (2025): April 2025
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v4i1.5993

Abstract

This study aims to determine the effect of culinary quality and café atmosphere on repurchase intention, directly and indirectly through consumer satisfaction. The population used is all consumers who have made purchases at the Makan Minum Khu Mijen Semarang cafe, with a sample size of 85 respondents. The sampling technique used is accidental sampling. The data source used is primary data, with a data collection method using a questionnaire. The data analysis technique used is path analysis and the Sobel test. The results of the hypothesis test obtained that culinary quality has a positive and significant effect on consumer satisfaction, and café atmosphere has a positive and significant effect on consumer satisfaction. Culinary quality has a positive and significant effect on repurchase intention, café atmosphere has a positive and significant effect on repurchase intention, and consumer satisfaction has a positive and significant effect on repurchase intention. The results of the Sobel test show that consumer satisfaction can mediate the effect of culinary quality and café atmosphere on repurchase intention. The conclusion states that culinary quality and café atmosphere positively affect consumer satisfaction and repurchase intention. Managers should involve the variable of culinary quality in the promotion on social media marketing.
The Influence of Job Stress and Job Satisfaction on Driver Performance Mustofa, Muhammad Bisri; Musprihadi, Ribut
Untag Business and Accounting Review Vol 3, No 1 (2024): April 2024
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v3i1.4931

Abstract

Several previous studies on the influence of job stress and job satisfaction on performance is still inconsistent This study aims to determine the effect of job stress and job satisfaction on driver performance. The sample in this study was 96 Grab motorbike drivers in the Semarang. The data analysis technique used is multiple linear regression. The results show that job stress has a negative effect on driver performance, while job satisfaction has a positive impact on driver performance. The conclusion states that the higher the job stress the driver feels, the significantly lower his performance. Furthermore, the higher the driver's job satisfaction level, the more his performance.
The Effect of Business Location and Product Diversity on Consumer Intention to Purchase Paimin, Iwan; Musprihadi, Ribut
Untag Business and Accounting Review Vol 3, No 2 (2024): October 2024
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v3i2.5508

Abstract

This study aimed to determine the effect of location of business and product diversity on purchasing intention. The population was all customers of the Lokapita Semarang Knitting Business Group. The research sample was set at 100 people. The determination of sample members used the Purposive Sampling technique, while the data collection technique used a questionnaire. Furthermore, data analysis was carried out using multiple linear regressions. The results showed that location and product diversity can explain consumer purchasing interest. The further finding showed that location and product diversity had a positive effect on purchasing intention statistically acceptable. The managerial implication of the study is a better product and business location should be developed so that consumers will view buying products at the corporate.
INOVASI UBI UNGU MENJADI DONUT SEBAGAI KREATIVITAS PRODUK LOKAL DI KELURAHAN MANGUNSARI, KECAMATAN GUNUNGPATI, KOTA SEMARANG Nurchayati, Nurchayati; Muchayatin, Muchayatin; Parju, Parju; Suyati, Sri; Setyobudi, Setyobudi; Sulistyani, Sulistyani; Aminah, Siti; Riyanto, Joko; Musprihadi, Ribut
MAJU : Indonesian Journal of Community Empowerment Vol. 2 No. 6 (2025): MAJU : Indonesian Journal of Community Empowerment, November 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v2i6.1899

Abstract

This community service program aims to empower the people of Mangunsari Village, Gunungpati District, Semarang City through purple sweet potato-based donut innovation. The main problem is the low added value of purple sweet potatoes, which are only sold raw, and limited knowledge of processed product diversification. The implementation method included training in donut making, packaging, branding, and marketing management for 25 participants. Results showed a significant increase in participant knowledge from 38% to 87%, with 92% of participants able to produce high-quality donuts. The optimal formulation using a 37.5% substitution of purple sweet potato puree resulted in an organoleptic acceptance level of 84-88%. Value-added analysis showed a 1,025% increase in economic value with a profit margin of 260%. The "Sate Donat Mini 17" business group was formed, with 48% of participants actively producing, generating additional income of IDR 1.8-3.5 million per month. The program has had a positive impact on community economic empowerment and increasing the added value of local commodities. Keywords: Community Empowerment, Purple Sweet Potato, Product Innovation, Added Value, Entrepreneurship
Co-Authors Agung Wibowo Aris Mardiyono Camilus Isidorus Camilus Isidorus Ikut Deewar Mahesa Harahap, Rahma Hayati hasyim, hasyim Heru Eko Prasetyo Joko Riyanto Judijanto, Loso Kurniawan, Sendy M. Agung Widyowanto Muchayatin Muchayatin Muchayatin, Muchayatin Mustofa, Muhammad Bisri Nur Atiqa Yuniarti NURCHAYATI Nurchayati Nurchayati Paimin, Iwan Parju Parju, Parju Prasetyo, Heru Eko Puji Setya Sunarka Ramli Semmawi, Ramli Rr.Suprantiningrum Ryan Arya Pramudya SATRIYAS ILYAS Setyobudi Setyobudi Setyobudi SITI AMINAH Siti Aminah Sri Puji Lestari Sukardi Sukardi SULISTIYANI SULISTIYANI Sulistyani Sulistyani Suparmi Suparmi W, Annisa Gita ‘Adilah, Jihan Miftah