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All Journal JURNAL BISNIS STRATEGI Jurnal Wira Ekonomi Mikroskil Jurnal Manajemen Atma Jaya KEUNIS Jurnal Dimensi Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen Indonesia Jurnal Bisnis Terapan Magisma: Jurnal Ilmiah Ekonomi dan Bisnis JABI (Jurnal Akuntansi Berkelanjutan Indonesia) EconBank : Journal Economics and Banking Jurnal Manajemen Journal of Islamic Economics and Finance Jurnal Pengabdian Masyarakat Bhinneka Journal of Islamic Economics and Finance Fokus Abdimas
Wahyuni, Asri Nur
STIE Bank BPD Jateng
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Fokus Abdimas

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Optimalisasi Manajemen Bisnis bagi Pelaku UMKM Izzaty, Khairina Nur; Pujiastuti, Yanti; Wahyuni, Asri Nur; Yuliana, Rahmi; Rinwantin, Rinwantin; H, Suryakusuma Kholid
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.61-64

Abstract

In order to optimize sales and marketing of MSMEs to increase product sales as well as entrepreneurship training to revive the community economy in Tlogosari Kulon Village, Semarang. On this occasion, the STIE Bank Bpd Jateng Community Service ABDIMAS TEAM aimed at providing knowledge and skills to help MSMEs improve their business management. This activity includes outreach and counseling to MSME players regarding the basics of entrepreneurship, marketing and financial recording. assisting this business by providing insight and understanding for sellers to implement online sales and how to promote via digital online. This activity also helps to re-brand logos and product packaging, creating new product variants. Meanwhile, for the community, Community Service students want to help revive the economy during the current Covid-19 pandemic, namely by providing entrepreneurship training to make products that have marketable value. This activity really needs advice and moral and material support from all levels of society, and related agencies in realizing this activity in accordance with the approved funds
PELATIHAN MANAJEMEN USAHA ANGKRINGAN GANG ZEPI DI KAMPUNG ECO GREEN PURWOSARI PERBALAN, SEMARANG Kusumastuti, Aprillia Elly; Yuliana, Rahmi; Wahyuni, Asri Nur; Mursid, Ali; Hidayat, Dwi Suryanto
Fokus ABDIMAS Vol 4, No 2: Oktober 2025 (In Press)
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1583

Abstract

Eco Green Village, which promotes an environmentally friendly concept, is being developed within the creative economy and eco-based tourism sectors. The community in this area has the potential for micro-enterprises, including the angkringan (traditional food stall) business, a key component of Indonesian culinary culture. However, the challenges of changing consumer trends require businesses to adapt to the demands of cleanliness, comfort, and environmentally friendly concepts. Professional management training is a solution to improve business actors' skills in business planning, finance, marketing, and environmentally friendly practices. The goal is for angkringan businesses to become more than just a means of livelihood but also contribute to sustainable economic and environmental development. The training is expected to encourage orderly financial management, broader marketing through digital marketing, innovative product and service development, and a strong entrepreneurial mindset to increase the income and well-being of the surrounding community.Keywords: Eco green, angkringan business, digital marketing
Co-Authors A. Aini Yakiyatur R Ali Mursid Aprillia Elly Kusumastuti Dwi Suryanto Hidayat Fitri Lukiastuti Izzaty, Khairina Nur K.H., Suryakusuma Lathifatunnisa Nugraha, Muhammad Ardian Satya Nugroho Heri Pramono Nurwahyuni, Atik Pujiastuti, Yanti Purwoko, Agus Rahmi Yuliana Rinwantin, Rinwantin Rudi Suryo Kristanto Rudi Suryo Kristanto Salsabila, Riam Amalia Suci Atiningsih Suci Atiningsih, Suci Suryakusuma Kholid Hidayatullah Syahrani, Alfi Yohana Kus Suparwati