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Pengaruh Digital Marketing terhadap Keputusan Pembelian Brand Nibras dengan Kepercayaan Konsumen sebagai Variabel Moderasi Nurrohmah, Shinta; Listian Indriyani Achmad; Sakum; Sukron Mamun
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.3407

Abstract

This study aims to test and explain the effect of digital markerting variables on purchasing decisions for the Nibras brand. In addition, it is also to test and explain the consumer confidence variable in moderating digital marketing variables on purchasing decisions for the Nibras brand. This type of research uses quantitative research, the aim is to get answers about the clarity of the relationship between variables through data analysis to test the hypothesis that has been set. This study uses a probability sampling technique of simple random sampling type, which is a type of research that is carried out randomly on each element without regard to strata in the population. There are 100 samples that are feasible in the study. Based on the characteristics of research respondents from a gender perspective, 71% of female respondents and 29% of male respondents. The results of the SEM PLS analysis state that digital marketing variables have a significant positive effect on purchasing decisions. That way H1 is accepted and H2 is accepted. As for the moderating role of the consumer confidence variable for digital marketing variables on purchasing decisions. The consumer confidence variable moderates the effect of digital marketing on purchasing decisions, and the type of moderation is quasi moderation. With that stated that H1 is accepted and H2 is accepted.
Analisis Penerapan Risiko Operasional Dan Kepatuhan Syariah Badan Wakaf Al-Qur’an Ditinjau Dari Waqf Core Principles Neng Wiwi; MH Ainulyaqin; Sarwo Edy; Listian Indriyani Achmad; Sakum
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3030

Abstract

ABSTRACT. Operational Risk and Sharia Compliance are indicators contained in the waqf Core Principles, which have been applied by the Bekasi Branch Al-Qur’an Waqf Board in minimising operational risks that will occur and indications of sharia compliance. The Waqf assets issued by the Al-Qur’an Waqf Board to the public are Al-Qur’an mushaf, where the waqif donates by giving a sum of money will be used for all operational purposes from collecting money, printing, storing and distributing Al-Qur’an throughout the country. This study aims to analyse the application of Operational Risk and analyse of Sharia Compliance at the Bekasi Branch of the Al-Qur’an Waqf Board. This method with descriptive research and field research. Data collection is carried out by observation and interview process. The results showed that: From six indicators of Operational Risk and from ten indicators of Sharia Compliance, the Al-Qur’an Waqf Board has implemented all of them based on the Waqf Core Principles.
Determin Minat Beli Ulang Mie Gacoan Bekasi dengan Labelisasi Halal Sebagai Variabel Moderasi Sarmila, Lia; Listian Indriyani Achmad; Ainulyaqin, MH; Sakum; Sukron Mamun
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3540

Abstract

This study aims to determine the effect of price and service quality service quality on repurchase interest in Gacoan Noodle products with halal labeling as a moderating variable. As a moderating variable. This research method uses SPSS 24 software with a sample of 100 respondents. Taken as many as 100 respondents. The data analysis method used is path analysis. The results showed that the value between price and Halal Labeling has a previous value (1.966) and a moderating value (1.966). Before (1.966) and has a value comparison (-2.978) then it can be concluded that the halal labeling variable is able to moderate the effect of the Price variable on the.Repurchase Interest variable. And the value between Service Quality and Halal Labeling has the previous value (0.513) and has a value comparison (0.426), so it can be concluded that the variable Halal labeling is not able to moderate the influence of the Service Quality variable on the Repurchase Interest variable.
ANALISIS TRANSAKSI DIGITAL NON FUNGIBLE TOKEN (NFT), SEBAGAI INSTRUMEN INVESTASI DAN JUAL BELI ASET VIRTUAL MENURUT PERSPEKTIF EKONOMI ISLAM (Studi Transaksi Digital Virtual Asset NFT pada Platform OpenSea.io) Siti Saroh; Listian Indriyani Achmad; Muhammad Hamdan 'Ainulyaqin; Sarwo Edy
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.7948

Abstract

This study aims to find out and analyze how Islamic economics views buying and selling transactions and investments in Non-Fungible Token (NFT) virtual assets. This type of qualitative research with a phenomenological approach. The data source is obtained from the OpenSea platform. The results of this study indicate that digital transactions for buying and selling and investment purposes are permissible in Islam. By considering the halal elements of each transaction object. Regarding Non-Fungible Token (NFT) digital transactions are not legal in Islam because the transactions use cryptocurrencies. In the MUI Fatwa, the use of cryptocurrencies as currency is illegal and contrary to Law number 7 of 2011 and Bank Indonesia Regulation number 17 of 2015.