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All Journal Jurnal Ekonomi Pembangunan Bulletin of Economic Studies (BEST) Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis Jurnal Ekonomika Dan Bisnis Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Seminar Nasional Hasil Penelitian LP2M UNM International Journal of Economics and Management Research
Ahmad Faqhruddin Abdur-Rabb
Program Studi Ekonomi Pembangunan, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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INOVASI SEDERHANA, DAMPAK MAKSIMAL: PENGUATAN IDENTITAS USAHA DAN DIGITALISASI PEMBAYARAN PADA SALAH SATU UMKM KULINER DI JALAN RAPPOCINI RAYA Andriani, Shadry; Regina; Abdur-Rabb, Ahmad Faqhruddin; Iksan Yusuf, Laode Muhammad; Parawansa, Ayu Kartini
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 5 No. 1 (2026): Artikel Pengabdian bulan April-Juni 2026
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v5i1.4047

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy but still face limitations in strengthening business identity and utilizing digital technology, especially in payment systems. This study aims to analyze the implementation of simple innovations through strengthening business identity and payment digitalization in a culinary MSME located on Rappocini Raya Street. The research uses a qualitative approach with observation, interviews, and documentation techniques. The results show that strengthening business identity through banners, logos, price lists, and product stickers increases visibility and customer attraction. Furthermore, the implementation of QRIS digital payment systems improves transaction efficiency and expands market reach. These simple innovations have proven to provide a real impact on improving business competitiveness.
Co-Authors Abdul Rajab Ayu Kartini Parawansa Citra Ayni Kamaruddin Himaya Praptani Adys Iksan Yusuf, Laode Muhammad Imam Prawiranegara Gani Irwandi Kurniawan, Randi Muhammad Idris Raden Mohamad Herdian Bhakti Regina Regina Regina Regina Shadry Andriani Siswahyudianto Sri Fatmasari Syam Subur, Hikmayani