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All Journal SEGMEN Jurnal Manajemen dan Bisnis Primanomics : Jurnal Ekonomi & Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen eCo-Buss eCo-Fin Jurnal Keilmuan dan Keislaman WASATHON Analogi Jurnal Ekonomi, Manajemen, dan Bisnis
Noviadry Nur Tamtama
Universitas Muhammadiyah Klaten
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences

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THE IMPACT OF DIGITAL MARKETING TRAINING ON MARKETING AND SALES OF SMALL AND MEDIUM ENTERPRISES AND THE ROLE THE GOVERNMENT IN THE DIGITALIZATION PROCESS Faizah Khotimatul Husna; Noviadry Nur Tamtama; Alfiati Nurrokhmini
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9241

Abstract

The urgency of this research lies in the importance of ensuring that digital marketing training programs are truly effective in increasing the competitiveness of MSMEs. Although digitalization has great potential to expand market reach and improve business efficiency, many MSMEs still face obstacles such as low digital literacy, limited resources, and restricted access to quality training. This research aims to analyze the extent to which digital marketing training contributes to improving the marketing and sales performance of MSMEs.The results of this research conclude that digital marketing training has a significant impact, both directly and indirectly, on enhancing the marketing and sales capabilities of MSMEs. This shows that the more intensive and higher-quality digital training received, the greater the competitiveness of MSMEs in marketing their products. However, the digital transformation of MSMEs cannot rely solely on individual initiatives; the government’s role as a facilitator is also crucial
Analisis Kinerja Manajemen Keuangan Daerah melalui Pendapatan Asli Daerah (PAD) Kabupaten Klaten Rahmawati Riantisari; Alfiati Nurrokhmini; Noviadry Nur Tamtama
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 4 No. 2 (2026): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v4i2.497

Abstract

This study is motivated by the importance of regional fiscal independence, which is reflected in the ability of local governments to manage Regional Original Revenue (PAD). Klaten Regency has considerable economic potential; however, the contribution of PAD to total regional revenue remains relatively low. This study aims to analyze the development, structure, and management performance of PAD in Klaten Regency. The method used is a descriptive quantitative approach employing time series data from 2020 to 2024, analyzed using effectiveness, efficiency, and independence ratios. The results show that PAD in Klaten Regency tends to increase but remains fluctuating and therefore not yet stable. The structure of PAD has shifted from the dominance of other legitimate revenues toward local taxes and retributions, although this change has not been consistent. In terms of performance, PAD is considered effective as its realization consistently exceeds the target; however, it is not yet efficient because regional expenditures are significantly higher than PAD. In addition, the level of regional financial independence is still very low, indicating a high dependence on central government transfers. In conclusion, the increase in PAD has not been accompanied by optimal management quality. Therefore, efforts are needed to strengthen a more stable revenue structure, improve management efficiency, and reduce dependence on external revenue sources in order to enhance regional fiscal independence.
Co-Authors Alfiati Nurrokhmini Anafih, Erwinda Sam Belinda Jihan Fadilah Anindita Choiril Hana Mustofa Dea Putri Puspitaningrum Dian Ardifah Iswari Erma Widyastuti Faizah Khotimatul Husna Humairoh Al Hakim Irfan Miftahul Fauzi Khusnul Amalin Liana Mangifera Linda Trilestari Nurwantara, Ma’ruf Pambudi Putri, Sherly Octaviana Rahmawati Rianti Sari Rahmawati Riantisari Santosa Pradana Putra Setya Negara Suprapto Suprapto