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All Journal Digital Business Progress Journal of Ekonomics, Finance, and Management Studies
Suci Etri Jayanti
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk Health Wealth Internasional (HWI) Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening : Studi Kasus Pada Masyarakat Desa Sei Belutu Kecamatan Sei Bamban Endang Pujianti; Suci Etri Jayanti
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.111

Abstract

This study aims to determine "The Effect of Health Wealth International (HWI) Product Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study in Sei Belutu Village Community, Sei Bamban District)". The method of determining the sample used in this study is to use the Sampling formula as many as 73 samples who are customers of HWI products in Sei Belutu Village, Sei Bamban District. Based on the results of the analysis of hypothesis 1, it staates that the first hypothesis is accepted, meaning that the Product Quality variable (X) has an effect on the Customer Satisfaction variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is rejected, meaning that the Product Quality variable (X) has no effect on the Customer Loyalty variable (Y). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Customer Satisfaction variable (Z) affects the Customer Loyalty variable (Y). Based on the results of the analysis of hypothesis 4, it can be concluded that the fourth hypothesis is accepted, meaning that the customer satisfaction variable (Z) can mediate the product quality variable (X) on customer loyalty (Y).
Model dan Strategi Permodalan Bagi Petani Berbasis E-commerce Dalam Menghindari Ketergantungan Pada Tengkulak dan Meningkatkan Kesejahteraan Petani Dedy Dwi arseto; Suci Etri Jayanti; Fonaha Hulu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9791

Abstract

This research developed a community-based e-commerce model using a modified Research and Development (R&D) approach through Participatory Action Research (PAR). This model combines two main functions: (i) providing more inclusive and transparent access to digital-based micro-capital, and (ii) marketing agricultural products directly to consumers or modern markets without going through middlemen. Key features include simple cash flow recording, capital requirement simulations, and real-time market price information. Field trials through focus group discussions (FGDs) and training demonstrated significant improvements in farmers' managerial skills: financial record-keeping practices increased from 28% to 74%, while 61% of farmers felt more flexible in determining the selling price of their crops. The results of this study confirm that farmer welfare cannot be measured solely by increased productivity but is also determined by equitable access to capital, efficient distribution of produce, and financial and digital literacy. Practically, this model can be an alternative strategy to break dependence on middlemen, increase farmer independence, and encourage more inclusive and sustainable rural agricultural development.
Co-Authors Daniel Collyn Dedy Dwi Arseto Endang Pujianti Fonaha Hulu Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Sri Winda Hardiyanti Damanik