Article Per Year (5 Year)
p-Index From 2021 - 2026
1.8
P-Index
This Author published in this journals
All Journal JURNAL ILMU EKONOMI & SOSIAL JUSIM (Jurnal Sistem Informasi Musirawas) Global Advances in Business Studies Journal of International Conference Proceedings Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Akademik Pengabdian Masyarakat AGROLAND: The Agricultural Sciences Journal Papsel Journal of Humanities and Policy J-CEKI JIPHO (Jurnal Ilmiah Peternakan Halu Oleo)
Dodhy Hyronimus Ama Longgy
Departement Of Management, Faculty Of Economic And Business, Universitas Musamus,
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Optimalisasi Produk Kopi Lokal Merauke melalui Pelatihan Packaging dan Pemasaran Digital Dodhy Hyronimus Ama Longgy; Putu Priyudahari, Bhujangga Ayu; Corry Lamtio Batubara; Yance Aima
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 2 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i2.305

Abstract

The attention of the local government is focused on the development of local coffee products as part of efforts to empower the community for self-sufficiency and prosperity. Merauke coffee, especially Robusta coffee promoted by Seed Agung coffee farmers in the Muting district, is considered a superior commodity with significant potential for broader development and marketing. Despite being deemed a superior commodity with substantial potential, there are still obstacles in marketing, including a lack of attention to packaging and digital marketing literacy. The objective of this community service is to provide knowledge about the importance of packaging and the use of digital media as marketing tools to increase the sales of Muting Robusta coffee products. The method used in this community service follows the ABCD (Asset-Based Community Development) approach. This approach aims to maximize the potential of the coffee products owned by the Seed Agung village by providing insights and knowledge to the community about their assets. It emphasizes the importance of community empowerment and development to achieve the goals and dreams of the community. The results of this activity include the participants' understanding of the importance of packaging and digital marketing. In addition to discussing the stages of coffee maintenance and production, the training also teaches branding techniques and practical sales promotion using simple social media platforms such as WhatsApp, Facebook, and Instagram. This enables a wider audience to learn about Muting farmers' coffee products, expand market share, and hopefully boost the local economy.
Co-Authors Abdullah Adi Maulana Rachman Alrawahna, Ammar Awotkay, Apolinaris Sapuk Bako, Seven Marganda Corry Lamtio Batubara Elly Noer Epin, Maria Natalia Wainip hesty tambajong Jacobus Rico Kuntag Lintang, M Mulawarman, Logi Ni Luh Putu Nita Yulianti Nur Jalal Okto Irianto Pandiangan, N Putu Priyudahari, Bhujangga Ayu Richard, Yumiad Fernando Semuel Batlajery Siamsa, Simon Simon Siamsa Syahrabuddin Husen Enala Tamin, Masran Tini Adiatma Widianingrum, Desy Cahya Yance Aima