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All Journal JURNAL ILMU EKONOMI & SOSIAL JUSIM (Jurnal Sistem Informasi Musirawas) Jurnal Ekonomi Manajemen Sistem Informasi Global Advances in Business Studies Journal of International Conference Proceedings Jurnal Ilmiah Pengabdian dan Inovasi Priviet Social Sciences Journal Abdimas Mandalika Jurnal Akademik Pengabdian Masyarakat Engagement: Jurnal Pengabdian Kepada Masyarakat AGROLAND: The Agricultural Sciences Journal Papsel Journal of Humanities and Policy Jurnal Cendekia Ilmiah
Dodhy Hyronimus Ama Longgy
Departement Of Management, Faculty Of Economic And Business, Universitas Musamus,
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Phygital Marketing Transformation: Integrating QRIS to Enhance Customer Experience and Engagement Dodhy Hyronimus Ama Longgy; Florentina Blandina Parapaga; Yumiad Fernando Richard; Jacobus Rico Kuntag
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6867

Abstract

Digital transformation drives the convergence between physical and digital spaces in retail marketing, known as phygital marketing. In Indonesia, the Quick Response Code Indonesian Standard (QRIS) has become a key instrument in supporting technology-based customer experiences. This study aims to examine the influence of perceived information quality, system quality, service quality, transaction speed, and risk on customer experience and customer engagement in the use of QRIS. Using an explanatory sequential mixed-method design, the quantitative phase involved 188 QRIS users in traditional retail, followed by in- depth interviews with five business actors in Merauke Regency. Data analysis using SEM- PLS showed that perceptions of information, system, and service quality had a positive effect on customer experience, while perceived risk had a negative effect. However, transaction speed had no significant effect. Only customer experience directly influenced customer engagement and partially mediated most of the indirect effects of the perceptual variables. Qualitative findings confirmed that business actors faced challenges related to infrastructure, technological understanding, and support services, which affected the optimal use of QRIS. This study extends the ISSM model by incorporating risk and transaction speed dimensions and emphasizes the importance of customer experience in strengthening user engagement. Practical implications include the need for education, technical support services, and enhancement of digital infrastructure to increase the sustainable adoption of QRIS in the traditional retail sector.
Preservation of Papua’s Local Food through Frozen Sagu Sep Innovation and Multichannel Marketing Strategy Longgy, Dodhy Hyronimus Ama; Tini Adiatma; Cici Girik Allo; Fety Rochyawaty Qudrat Mulya
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 1 (2026): February 2026
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v10i1.2232

Abstract

This community service program was conducted in South Papua, focusing on the empowerment of the “Mama Juan” MSME, a local producer of the traditional food Sagu Sep. The program addressed key challenges such as limited product shelf life, manual financial management, and restricted marketing reach. The method used was Participatory Action Research (PAR), which encompassed socialization, training and technology implementation. The introduction of freezers, ovens, coconut graters, and vacuum sealers enabled the production of Frozen Sagu Sep with improved hygiene, durability, and market value. Financial management was strengthened through QRIS and simple accounting applications, while digital marketing and rebranding expanded market reach and visibility. The results show a significant transformation toward modern, technology-based business practices, providing a replicable empowerment model for local MSMEs in Southern Papua.
Pemberdayaan Masyarakat Melalui Inovasi Manajemen, Pemasaran dan Teknik Produksi Noken pada UMKM Gaz Rajut Awotkay, Apolinaris Sapuk; Siamsa, Simon; Nggego, Dedy Abdianto; Longgy, Dodhy Hyronimus Ama
Abdimas Mandalika Vol 5, No 2 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i2.37279

Abstract

Abstract: This Community Service Program (Pengabdian kepada Masyarakat/PPM) aims to enhance the capacity and competitiveness of MSMEs engaged in noken craftsmanship in Merauke, South Papua, through the implementation of innovations in management, marketing, and production techniques. The implementation methods include socialization activities, training sessions, technology demonstrations, and continuous mentoring for the MSME partner, Gaz Rajut. The results indicate a significant improvement in productivity, time efficiency, and business professionalism. The partner is now able to utilize modern production technologies, maintain digital financial records, and market products through online platforms such as Instagram and Shopee. In addition, the newly developed packaging design and logo have strengthened the brand identity of local noken products. This program has had a positive impact on improving skills, income, and market reach of the partner MSME. Furthermore, the activity serves as a tangible example of creative economy empowerment based on local wisdom that can be replicated in other areas of South Papua as well as in other regions of Indonesia.Abstrak: Program Pengabdian kepada Masyarakat (PPM) ini bertujuan untuk meningkatkan kapasitas dan daya saing UMKM pengrajin noken di Merauke, Papua Selatan melalui penerapan inovasi di bidang manajemen, pemasaran, dan teknik produksi. Metode pelaksanaan mencakup sosialisasi, pelatihan, demonstrasi teknologi, serta pendampingan berkelanjutan kepada mitra UMKM Gaz Rajut. Hasil kegiatan menunjukkan peningkatan signifikan dalam produktivitas, efisiensi waktu, dan profesionalisme usaha. Mitra kini mampu menggunakan teknologi produksi modern, melakukan pencatatan keuangan secara digital, serta memasarkan produk melalui platform daring seperti Instagram dan Shopee. Selain itu, desain kemasan dan logo baru berhasil memperkuat identitas merek noken lokal. Program ini memberikan dampak positif terhadap peningkatan keterampilan, pendapatan, dan jangkauan pasar UMKM mitra. Kegiatan ini juga menjadi contoh nyata pemberdayaan ekonomi kreatif berbasis kearifan lokal yang dapat direplikasi di wilayah lain di Papua Selatan maupun daerah lain di Indonesia.
Analysis of referral marketing implementation in increasing online sales Batlajery, Semuel; Longgy, Dodhy Hyronimus Ama; Adiatma, Tini; Alfons, Marlyn E.
Priviet Social Sciences Journal Vol. 6 No. 3 (2026): March 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i3.1699

Abstract

This study aims to examine the implementation of referral marketing in increasing online sales in a social-media-based online retail business. A qualitative approach was employed to gain an in-depth understanding of how referral marketing operates in practice and how it contributes to sales growth. Data were collected through observation, in-depth interviews, and documentation, involving five informants selected through purposive sampling. The data were analyzed using the interactive model of Miles and Huberman, which consists of data reduction, data display, and conclusion drawing/verification. The findings show that referral marketing was implemented through a structured mechanism involving referral links, discounts, reward points, and purchase credits. Its effectiveness was further supported by the use of digital platforms such as Instagram, WhatsApp, Facebook, and TikTok, which enabled recommendations to spread more quickly and personally. The study also found that recommendations from friends and family were perceived as more credible than conventional promotional messages, thereby strengthening trust, encouraging new customer acquisition, increasing repeat purchases, and supporting customer loyalty. In addition, referral marketing was perceived as relatively cost-efficient because incentives were only provided when successful transactions occurred. Therefore, referral marketing can be understood as an effective relational digital strategy for supporting online sales growth.
The influence of store atmosphere and service quality on purchase decisions at Muslimah store in Merauke Regency Wenny Aniwandari; Florentina Blandina Parapaga; Dodhy Hyronimus Ama Longgy; Suddin Lada
Global Advances in Business Studies Vol. 5 No. 1 (2026): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs.005.01.1

Abstract

This study aims to examine the effect of store atmosphere and service quality on purchase decisions at Muslimah store, located in Kampung Harapan Makmur, Merauke Regency. The population in this research consists of end consumers who have made purchases at Muslimah store, with an unlimited and large population size. The sample of the study consists of 96 respondents, determined using Cochran’s formula and a purposive sampling technique based on specific criteria, such as having shopped within the last six months and having direct experience with the store atmosphere and staff service. This research applies a quantitative explanatory approach, utilizing both primary and secondary data. Data collection techniques include observation and the distribution of a Likert-scale questionnaire. Data were analyzed using SPSS version 25 through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that the store atmosphere variable (X₁) has a positive and significant partial effect on purchase decisions (Y). The service quality variable (X₂) also has a positive and significant partial effect on purchase decisions (Y). The F-test shows that both store atmosphere and service quality simultaneously have a significant influence on purchase decisions. Therefore, it can be concluded that both partially and simultaneously, store atmosphere and service quality significantly affect purchase decisions at Muslimah store.
Co-Authors Abdullah Adi Maulana Rachman Alfons, Marlyn E. Alrawahna, Ammar Awotkay, Apolinaris Sapuk Bako, Seven Marganda Cici Girik Allo Corry Lamtio Batubara Elly Noer Epin, Maria Natalia Wainip Fety Rochyawaty Qudrat Mulya Florentina Blandina Parapaga hesty tambajong Jacobus Rico Kuntag Lintang, M Mulawarman, Logi Nggego, Dedy Abdianto Ni Luh Putu Nita Yulianti Nur Jalal Okto Irianto Pandiangan, N Parapaga, Florentina Blandina Putu Priyudahari, Bhujangga Ayu Richard, Yumiad Fernando Semuel Batlajery Siamsa, Simon Simon Siamsa Suddin Lada Syahrabuddin Husen Enala Tamin, Masran Tini Adiatma Wenny Aniwandari Widianingrum, Desy Cahya Yance Aima Yumiad Fernando Richard