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All Journal Sci-Tech Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal EduInovasi: Journal of Basic Educational Studies Prosiding Seminar Nasional Unimus Journal of Ekonomics, Finance, and Management Studies
Ginanjar Atma Wijaya
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Journal : Sci-Tech Journal

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Inovasi Pengembangan Film Dokumenter Sinematografi Sebagai Upaya Akselerasi Aset Digital Marketing Industri Tape Desa Banjarsari Iriaji; Abdul Rahman Prasetyo; Agusta Rakhmat Taufani; Alby Aruna; Eka Putri Surya; Ginanjar Atma Wijaya; Adinda Marcelliantika
Sci-tech Journal Vol. 3 No. 1 (2024): Sci-Tech Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v3i1.390

Abstract

The development of innovations in the production of cinematographic documentaries aims to accelerate digital marketing assets for the tape industry in Banjarsari Village. Through a methodology that includes analyzing digital marketing needs, designing documentary concepts, and evaluating the effectiveness of marketing campaigns, the documentary is designed to showcase the tape-making process in depth and engaging, as well as promote local cultural values. A significant increase in brand awareness and consumer interest in tape products from Banjarsari Village was revealed from the results of this activity. Evaluations conducted through in-depth surveys and interviews confirm the effectiveness of this approach in supporting digital marketing strategies and expanding market reach. The innovations applied in this cinematographic documentary not only increase consumer interest but also play an important role in strengthening marketing strategies and expanding market reach through an engaging visual approach. Thus, an important contribution is made to the development of innovative digital marketing assets for the rural tape industry, demonstrating that this approach is effective in supporting digital marketing strategies as well as expanding the market and increasing brand awareness of local products.
Pemanfaatan Ruang Terbuka Studio Pengembang Media Pembelajaran Sebagai Pusat Inkubasi Batik Berbasis Triplehelix Collaboration Bernilai Income Generating Annisa Ayu Salsabila; Eka Putri Surya; Mohamad Firzon Ainur Roziqin; Abdul Rahman Prasetyo; Adinda Marcelliantika; Alby Aruna; Ginanjar Atma Wijaya
Sci-tech Journal Vol. 3 No. 1 (2024): Sci-Tech Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v3i1.392

Abstract

The use of the open space of the learning media developer studio as a batik incubation center based on the Triple Helix Collaboration with income generating value aims to increase innovation and productivity in the batik industry through collaboration between academics, industry, and the government. This program utilizes the open space of the studio to create an ecosystem that supports the development of skills, creativity, and entrepreneurship in batik production. Various methods are used, including in-depth technical training, creative workshops to encourage innovation, and facilitation of market access to expand the range of batik products. The results of the program show a significant improvement in the technical skills and entrepreneurial capacity of the participants, which contributes to their economic growth and competitiveness. The implementation of the program focuses not only on improving individual skills, but also on strengthening networks and relationships between academia, industry, and government to create synergistic and sustainable collaborations. Through this approach, the economic value and competitiveness of the local batik industry can be significantly improved, providing a long-term positive impact on the community and the local economy.
Co-Authors Adinda Marcelliantika Agusta Rakhmat Taufani Alby Aruna Anak Agung Gde Rai Arimbawa Annisa Ayu Salsabila Eka Putri Surya Fikri Aulia Ica Purnamasari Ike Ratnawati Iraji Iriaji Kiki Amelia Sari Linda Agustin Ningrum M. Ishaq Mohamad Firzon Ainur Roziqin Muhammad Syifa'ul Qolbi NILA RAHMAWATI Prasetyo, Abdul Rahman R. Anggia Listyaningrum