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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Publisia: Jurnal Ilmu Administrasi Publik JUIMA : Jurnal Ilmu Manajemen Juara: Jurnal Riset Akuntansi Jurnal Administrasi Kesehatan Indonesia JBTI : Jurnal Bisnis : Teori dan Implementasi International Research Journal of Management, IT & Social Sciences Ganaya: Jurnal Ilmu Sosial dan Humaniora EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Manajemen Bisnis Jurnal Ilmiah Akuntansi dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Syntax Transformation Jurnal Penelitian Agama Hindu Journal of Economics and Business UBS TIERS Information Technology Journal Jurnal Bina Bangsa Ekonomika Economic Reviews Journal Gemilang: Jurnal Manajemen dan Akuntansi Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism Relasi : Jurnal Ekonomi IIJSE Journal of Innovative and Creativity Strada Jurnal Ilmiah Kesehatan (SJIK) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ida Bagus Raka Suardana
Universitas Pendidikan Nasional
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Journal : IIJSE

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The Effect of E-Wom, Lifestyle, and Social Media Marketing on Purchase Intention with Trust as an Intervening Variable in Skincare for Male Gen Z Manikasanti, Luh Gede Mas Putri; Suardana, Ida Bagus Raka
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5845

Abstract

Understanding the influence of e-WOM, lifestyle, and social media marketing and building trust can help increase purchase intention and market products better. This study aimed to investigate how lifestyle, social media marketing, and trust and purchase intention of MS Glow Men products are influenced by Gen Z teenagers in Denpasar City. There is no interest in buying this product, according to survey data. The results showed that E-WOM marketing, lifestyle, and social media positively and significantly affect trust and purchase intention. In addition, trust acts as a mediating variable that strengthens the influence of E-WOM and lifestyle on purchase intention. Thus, marketing strategies that focus on increasing consumer trust should focus on increasing consumer trust in MS Glow Men products.
Exploring the Relationship Between Brand Awareness, Brand Trust, and Brand Credibility Towards Floraison Customer Loyalty Through Consumer Satisfaction as an Intervening Variable Artasuma, Luh Devi; Suardana, Ida Bagus Raka
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5846

Abstract

Tejakula Lestari Jaya, the manufacturer of Floraison products, is located in Buleleng, Bali, where this study was conducted. The results show that brand awareness, brand trust, and brand credibility have a positive and significant impact on customer satisfaction and customer loyalty. Consumer satisfaction also acts as a significant mediator of brand awareness, brand trust, and brand credibility on customer loyalty. The purpose of this study was to determine how brand knowledge, brand trust, and brand credibility affect customer satisfaction, as well as customer loyalty to Floraison's skincare and body care products. With an average value of brand recognition indicators of 4.24 and company characteristics of 4.15, customers indicate that Floraison products are of high quality, which contributes to loyalty. Therefore, increasing brand awareness and brand trust is very important for companies to maintain.
The Effect of Career Development and Compensation on Job Hopping of Millennial Employees with Employee Engagement as a Mediation Variable in Denpasar Wayan Ristya Dewantari; Ida Bagus Raka Suardana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.5945

Abstract

This study aims to understand the factors that influence the decision of millennial generation employees in Denpasar City to leave their jobs (job hopping). The main focus of the study is the influence of career development and compensation on job hopping with employee engagement as a mediating variable. Denpasar, the capital city of Bali Province and a rapidly growing economic center was chosen as the research location to explore this phenomenon among millennials, especially those aged between 28 and 43 years and who have had at least two working experiences. This study uses qualitative and quantitative data obtained through questionnaires distributed to respondents. The results of the study indicate that although the assessment of career development, compensation, and job-hopping variables is quite good, there is room for improvement, especially in the aspect of employee engagement and several elements related to compensation and career development. This study emphasizes the importance of career development and compensation in increasing employee engagement and reducing the tendency of job hopping among millennial employees in Denpasar City.
Co-Authors Agung Indradinata Artasuma, Luh Devi Astari, Ni Made Purnadi Basunari, A. A. Sri Dewi, Luh Putu Regita Septa Dewi, Ni Putu Ayu Cintya Dhaniswari, Anak Agung Istri Edgina Dodik Ari Cahyono Fungky Arsana, I Komang Gamaya, Amritha Gde Sri Darma Gede Sri Darma Gusi Putu Lestara Permana I Dewa Ayu Rizky Pradnyani Marranitha I G. N. Oka Ariwangsa I Gede Harditya Dharma I Gede Lingga Pramana I Gede Putu Kawiana I Gede Ryan Adhinata I Gede Sariastawa I Kadek Andy Asmarajaya I Made Widya Suraputra I Nengah Dasi Astawa I Nyoman Ari Widana N I Nyoman Subanda I Putu Deddy Wirawan I Wayan Sari Ida Ayu Radinia Asri Suardana Jaya, I Gst Ngurah Bagus Putra Kadek Wiji Kusumawardani Lemsina Kogoya Luh Kadek Budi Martini Luh Komang Candra Dewi Luh Putu Mahyuni Made Indrayani Santini Made Prema Putri Liemena Manikasanti, Luh Gede Mas Putri Ni Luh Wulani Parwati Ni Nyoman Kerti Yasa Ni Nyoman Meryadi Ni Putu Ari Aryawati Ni Putu Ayu Cintya Dewi Ni Putu Nina Eka Lestari Ni Putu Nina Eka Lestari Ni Wayan Yuli Yudianti Nia Yunita, Ni Kadek Prawitasari, Putu Putri Putu Viona Nita Putri Rr. Astrid Adiyanti Prawitasari Ryan Adhinata, I Gede Suwignyo Widagdo Wayan Ristya Dewantari Winda Aliya Agustin