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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Promosi Pendidikan Ekonomi Islamic Ecomonics Journal Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen Maneggio: Jurnal Ilmiah Magister Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research Dinasti International Journal of Management Science eCo-Buss Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal EK dan BI International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Widya Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Jurnal Manajemen dan Bisnis (JMB) Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science
Tri Lestira Putri Warganegara
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

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Analysis Of Marketing Strategy Of Eiger Adventure Brand From Indonesia Worldwide Sindi Apridayanti; Warganegara, Tri Lestira Putri
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research aims to determine the marketing strategy implemented by Eiger Adventure in introducing local Indonesian brands to the world. The informants in this research were 3 employees, Eiger and its competitors. The analysis method uses IFAS analysis, EFAS analysis, and SWOT analysis. Based on the description and discussion that has been presented, several main points can be drawn from the SWOT analysis as well as strategies that can be implemented by Eiger Adventure based on the alternative strength-opportunity (SO) strategy, namely (1) Determining affordable prices for Eiger Products and helping with travel consumers so that consumers will become more loyal. (2) Improving the product quality of Eiger Products that are suitable for all ages in order to attract consumers. (3) Improving quality and quality so that market demand increases and carrying out more innovative advertising that can attract consumer interest in purchasing Eiger Products.
Co-Authors Adam, Andi Muchammad Naufal Adelia, Desta Afriansyah, Reffi Ahmed Luthfi Chaniago Andala Rama Putra Barusman Andini Wibowo Anindita Kartini Anisya, Devia Sonia Aprilia, Nia APRILIANSYAH, RIZKI Arafat, Ahmad Aldi Atika Atika Aulia, Bella Chitami, Theny Clara Samantha Purba Davin Ang Widjaya Defrizal Devi Alviyani Dita Safitri Edwin Bakri Eva Setiani Sugiono Pratomo5 Fajar Wahyuningsih Febby Nurika Sari Ferdi Setiawan Fitriani, Muchbita Fransiska Puspita Widiati Habiburrahman Habiburrahman, Habiburrahman Haninun Hepiana Patmarina Herna Febriana Herry Goenawan Soedarsa Imanuriea Annisa Putri Inda Mayasari Iskandar Ali Alam Jason Mulyadi Kamilah, Putri Hidayatul Karliony Ardila Lana Bilbirri Logan, Rafael Luciana, Aprilia Rachelle Luke Suciyati Amna M. Yusuf Sulfarano Barusman Maria, Dwi Yutika Ni Putu Widhia Rahayu Nurdiawansyah Nurdiawansyah Nurdiawansyah Nurdiawansyah Permata Sari, Wenny Pranajaya, Andre Raevaldy Pratama, Fahreza Rizky Putri Bulan Bumi Aji Putri, Nofrilia Anggum Putri, Tri Oktana Rahmat Indra Pratama Anom Resti Deptasari Revita Sari Ricko Marcellino Rosita, Dinda Ayu Rudi Rahmat Wijaya Saefudin, Rochmad Samudra, Ambia Sari, Wenny Permata Septiani, Lina Sindi Apridayanti Sinthya Santoso5 Suhaimi Suhaimi Sulton Zikrie Sumbogo, Bambang Theodora, Clara Tiara Fajar, Abbellia Tina Miniawati Barusman Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wijaya, Yulisti Wulandari, Adellia Yanuarius Yanu Dharmawan Yunita, Marini Mala