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All Journal Jurnal Ekonomi Pertanian Unimal Visioner & Strategis Management Research and Behavior Journal
Nurainun
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Pengaruh Kemudahan, Kepercayaan dan Keamananan Pengguna Media Sosial Whatsapp Terhadap Minat Beli Konsumen Pada Mahasiswa Fakultas Ekonomi Dan Bisnis, Universitas Malikussaleh Di-Lhokseumawe Mahpriza Putra; Nurainun Nurainun
Jurnal Visioner & Strategis Vol 10, No 2 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study aimed to identify and analized the effect of ease, trust, and safety of WhatsApp application users as a medium for online shopping on consumer purchase interest. The sampling method used was a purposive method with a total sample of 120 respondents. The method of data analysis used was simple linear regression analysis. The results show that convenience positively and significantly influenced consumer purchase interest because WhatsApp is easy to learn, controllable, understandable, flexible, easy to become proficient, and easy to use. Trust positively and significantly influenced consumer purchase interest because consumers believe that transacting through WhatsApp media is safe in, safe in product guarantees, and consumers know the seller's reputation. Security positively and significantly influenced consumer purchase interest because WhatsApp media is safe in transactions, transactions via WhatsApp media are easy, proof of safe transactions is sent via WhatsApp media, and products as expected shopping through WhatsApp media.
Pengaruh Electronic Word of Mouth Terhadap Keputusan Pembelian Di Toko Zhalsa.Id Melalui Shopee N Nursavira; Nurainun Nurainun
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study examined the effect of electronic word of mouth, consisting of dimensions (intensity, valance of opinion, and content) on purchasing decisions at the Zhalsa.id store on Shopee. This study used primary data obtained by distributing questionnaires to 112 respondents who were selected using the purposive sampling method. The data analysis method used was the multiple linear regression method with the help of SPSS 24. This study showed that intensity significantly influenced purchasing decisions at Zhalsa.id store on through Shopee, valance of opinion significantly influenced purchasing decisions at Zhalsa.id stores on Shopee and content significantly influenced purchasing decisions at the Zhalsa.id store on Shopee. Simultaneously, intensity, valance of opinion, and content significantly influenced purchasing decisions at the Zhalsa.id store on Shopee.
The Influence of Ethical Leadership on Ethical Behavior Mediated by Ethical Climate at Government Institutions in Aceh Indonesia Nurainun Samka; Syafruddin Chan; Heriyana Heriyana; Rasyimah Rasyimah
Management Research and Behavior Journal Vol 1, No 1 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i1.3868

Abstract

The objective of this study is to identify the influence of ethical leadership on the ethical behavior of government officers in Aceh Province that mediated by ethical climate. The ethical leadership variable of moral person and moral manager are employed as exogenous variables, while the ethical leadership is as endogenous variable, then the ethical climate of caring and law and code is employed as both mediation and exogenous variables. The subject of this research is the officers in several government institutions in Aceh Province. The data was collected through a survey method and the hypotheses were tested using Structural Equation Modeling (SEM). The result of this study identified that ethical leadership has positive influence on ethical climate and there is a direct influence of ethical leadership on ethical behavior. However, the influence between ethical leadership and ethical behavior of the officers is not mediated by ethical climate.
ANALISIS BIOEKONOMI DAN POTENSI LESTARI IKAN CAKALANG DI PROVINSI ACEH Cut Putri Mellita Sari; Nurainun Nurainun
Jurnal Ekonomi Pertanian Unimal Vol 5, No 1 (2022): JURNAL EKONOMI PERTANIAN UNIMAL
Publisher : LPPM Universitas Malikussaleh – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jepu.v5i1.8166

Abstract

The purpose of this study is to provide an overview of the level of utilization of fishery resources in an area and can be carried out in a sustainable manner. The method used in analyzing the level of utilization of fishery resources is through CPUE, MSY and profit. Base on the research, in the 2016-2021 research period, JTB < MSY was obtained, which means that fishing effort has not exceeded the limit of sustainable stocks in the waters, so that fishing effort is increased to get maximum results but still based on the calculated MSY limit. The estimated average profit per year that can be obtained in fishery management is Rp. 724,032,170.5 so that it is feasible to do fisheries management economically
Co-Authors Cut Putri Mellita Sari Heriyana Heriyana Mahpriza Putra N Nursavira Rasyimah Rasyimah Syafruddin Chan