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Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Mahasiswa UIN Sulthan Thaha Saifuddin Jambi Jumianti Jumianti; Efni Anita; Nurrahma Sari Putri
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 2 (2024): April : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i2.471

The thesis with the title "The Influence of Celebrity Endorsers and Word of Mouth on the Decision to Purchase Scarlett Whitening Products among UIN Sulthan Thaha Saifuddin Jambi Students" was written by Jumianti with NIM 501190273, Sharia Economics Study Program, Sulthan Thaha Saifuddin Jambi State Islamic University 2023. This research aims to determine: (1) the influence of celebrity endorsers on purchasing decisions for Scarlett Whitening products, (2) the influence of word of mouth on purchasing decisions for Scarlett Whitening products, and (3) the influence of celebrity endorsers and word of mouth on purchasing decisions for Scarlett Whitening products.This research uses quantitative research methods by collecting data or survey methods. The sample in this research was 100 students at UIN Sulthan Thaha Saifuddin Jambi. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used to answer the hypothesis is multiple regression. The results of this research show that: (1) Celebrity Endorser has no influence on purchasing decisions, as evidenced by the calculated t value of 0.191 with a significance value of 0.849 which is greater than 0.01. (2) word of mouth has a positive and significant effect on purchasing decisions, as evidenced by the calculated t value of 9.189 with a significance value of 0.000 which is smaller than 0.01. (3) celebrity endorsers and word of mouth simultaneously influence purchasing decisions, as evidenced by the calculated F value of 80.672 with a significance value of 0.000 which is smaller than 0.01. The adjusted R square value of 0.585 shows that the ability of the independent variable to influence the dependent variable is 58.5% and the remaining 41.5% is influenced by other variables outside this research

TINGKAT PEMAHAMAN MASYARAKAT TERHADAP ASURANSI SYARIAH PADA MASYARAKAT DESA SUKA DAMAI KECAMATAN MESTONG KABUPATEN MUARO JAMBI Siti Nurmala Sari; Sissah Sissah; Efni Anita
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2352

Comprehension is defined as understanding, opinion or absorption of the meaning of the material being studied. However, in this research it was found that peaceful village communities had very little or minimal understanding of sharia insurance. To understand a little about the existence of sharia insurance requires direct outreach from the company. So that there are obstacles and appropriate solutions to deal with this. In this research, a qualitative approach was used with 15 sources to find answers to existing problems. Of the 15 informants in the research, 4 informants understood, 3 informants had little understanding and 8 informants did not understand sharia insurance at all.

PENGARUH PENGETAHUAN, RISIKO, PROMOSI TERHADAP MINAT BERINVESTASI REKSA DANA BAGI GENERASI Z DI KOTA JAMBI Siti Asni Nasution; Efni Anita; Ogi Saputra
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1772

The research results show that investment knowledge (X1) does not have a significant effect on investment interest (Y). This is proven by carrying out a statistical test which produces a significant Tcount value of 0.484 < Ttable 1.661 and a sig value of 0.630 > 0.50, which means that H0 is accepted and Ha is rejected. Investment risk (X2) shows that there is a significant influence on investment interest (Y). This can be proven by a Tcount value of 2.988 > Ttable 1.661 and a sig value of 0.004 > 0.50, which means that H0 is rejected and Ha is accepted. Investment promotion (X3) shows that there is a significant influence on investment interest (Y). This can be proven by a Tcount value of 4.538 > Ttable 1.661 and a sig value of 0.001 > 0.50, which means that H0 is rejected and Ha is accepted. Investment knowledge, investment risk and investment promotion together have a significant effect on investment interest. This is known by the significant values for (X1), (X2) and (X3) which simultaneously have an effect on (Y) of 0.001 < 0.05 and the value of fcount > ftable (34.090 > 2.700). The coefficient of determination shows that the influence of the independent variables (X1), (X2) and (X3) on (Y) has an influence of 50.1% and the remaining 49.9% is influenced by other variables outside of those that were not carefully studied in this research. So it can be concluded that there is one variable (X1) where Ha is rejected and H0 is accepted and 2 variables (X2), (X3) where Ha is accepted and H0 is rejected. This means that the higher the knowledge, the risk taken will not affect interest in investing

Pengaruh Operating Leverage Dan Financial Leverage Terhadap Laba Per Lembar Saham: Studi Pada Perusahaan Manufaktur Yang Tercatat Di Jakarta Islamic Index Periode 2018-2022 Ahmad Joki Rustandi; Efni Anita; Firman Syah Noor
Global Leadership Organizational Research in Management Vol. 2 No. 2 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i2.1028

This research is motivated by the complex relationship between operating leverage, financial leverage, and earnings per share (EPS) in the context of corporate finance. This research aims to analyze the impact of operating leverage and financial leverage on earnings per share in manufacturing companies listed on the Jakarta Islamic Index during the period 2018-2022. Utilizing financial data from the sample companies, the study adopts a quantitative approach with regression analysis using Eviews to evaluate the relationship between operational and financial leverage with the performance of earnings per share. The research results indicate that operating leverage does not have a significant effect on earnings per share, with a partial test probability value of 0.9744 > 0.05. Financial leverage also does not have a significant effect on earnings per share, with a partial test probability value of 0.7368 > 0.05. Simultaneously, operating leverage and financial leverage do not have a significant effect on earnings per share, with a simultaneous test probability value of 0.94578 > 0.05. The calculation of the coefficient of determination shows that the independent variables in the model fail to explain the variation in the dependent variable well. Subsequent research is recommended to increase the sample size of manufacturing companies listed on the JII and replace insignificant independent variables with others that can significantly influence earnings per share.

Persepsi Terhadap Investasi Sebagai Respon Kasus Investasi Bodong Pada Mahasiswa Febi Uin Sts Jambi Meri Yanti; Efni Anita; Aztyara Ismadharliani
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 2 (2023): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Tujuan: untuk mengetahui kecenderungan persepsi mahasiswa Fakultas Ekonomi dan Bisnis Islam terhadap investasi sebagai respon kasus investasi bodong, Persepsi dan minat terhadap produk investasi, serta pengaruh persepsi terhadap keputusan investasi mahasiswa. Metode: penelitian ini menggunakan penelitian kualitatif deskriptif dengan metode pengumpulan data dengan melakukan observasi, wawancara, dokumentasi dan penarikan kesimpulan. Hasil: Hasil penelitian ini menemukan bahwa persepsi mahasiswa terhadap investasi lebih kecenderung ke persepsi positif yaitu sebesar 67,14% dalam artian maraknya kasus investasi bodong tidak membuat mahasiswa memiliki respon yang buruk terhadap investasi. Hal tersebut dipengaruhi oleh faktor dalam diri seperti pengetahuan dan literasi, motivasi, sikap, minat dan harapan. Sedangkan persepsi negatif sebesar 32,86%, sedikit banyak masih terdapat mahasiswa yang memiliki persepsi yang buruk terhadap investasi sebagai respon dari kasus investasi bodong. Persepsi tersebut dipengaruhi oleh faktor suasana emosional, dan faktor internal seperti sikap, motivasi, minat, dan pengalaman. Rata-rata mahasiswa masih memiliki persepsi yang positif dan berminat terhadap produk-produk investasi baik bentuk investasi pada aset riil maupun pada aset finansial. Namun terdapat fakta bahwa maraknya kasus investasi bodong membuat beberapa mahasiswa memiliki ketidakpercayaan dan image negatif terhadap produk keuangan sehingga lebih menyukai dan berminat pada bentuk investasi riil dibandingkan bentuk investasi finansial seperti investasi tanah, properti, emas dan lain sebagainya. Kemudian ditemukan pula hasil penelitian bahwa terdapat pengaruh persepsi terhadap keputusan investasi mahasiswa namun sedikit banyak tidak terdapat pengaruh persepsi terhadap keputusan investasi. Kesimpulan: Setelah dilakukan penelitian hasil penelitian menunjukkan bahwa maraknya kasus investasi bodong yang terjadi tidak membuat mahasiswa memiliki persepsi negatif terhadap investasi hal tersebut dipengaruhi oleh faktor pengetahuan, keyakinan, harapan, dan minat.

Analisis Kinerja Keuangan pada PT Lontar Papyrus Pulp dan Paper Industry Miftahur Rezqi; Efni Anita; Mohammad Orinaldi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 2 (2025): Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i2.1631

His thesis aims to find out how the financial performance of PT Lontar Papyrus Pulp & Paper Industry is. The research here uses qualitative research methods through descriptive analysis methods. as well as collecting information through documentation and discussions with related parties. The results of research on the Financial Performance of PT Lontar Papyrus Pulp & Paper Industry show that the current ratio of PT. LPPPI shows good conditions. Ratio The average current ratio for 3 years is 217.38%. The average value of PT LPPPI's quick ratio for the 2021-2023 period is 198.35%. The average value of PT LPPPI's cash ratio in the 2021-2023 period is 33.76%. The average value of Total Assets to Debt Ratio is 41.69%. The average value of the debt to equity ratio is 70.96%. The average value of PT LPPPI's profit margin for the 2021-2023 period is 24.84%. PT LPPPI's Return On Assets Ratio (ROA) results in the 2021-2023 period averaged 5.72%. PT LPPPI's Return on Assets Equity (ROE) ratio in the 2021-2023 period averaged 7.8%.

Persepsi Terhadap Investasi Sebagai Respon Kasus Investasi Bodong Pada Mahasiswa Febi Uin Sts Jambi Meri Yanti; Efni Anita; Aztyara Ismadharliani
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 2 (2023): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Tujuan: untuk mengetahui kecenderungan persepsi mahasiswa Fakultas Ekonomi dan Bisnis Islam terhadap investasi sebagai respon kasus investasi bodong, Persepsi dan minat terhadap produk investasi, serta pengaruh persepsi terhadap keputusan investasi mahasiswa. Metode: penelitian ini menggunakan penelitian kualitatif deskriptif dengan metode pengumpulan data dengan melakukan observasi, wawancara, dokumentasi dan penarikan kesimpulan. Hasil: Hasil penelitian ini menemukan bahwa persepsi mahasiswa terhadap investasi lebih kecenderung ke persepsi positif yaitu sebesar 67,14% dalam artian maraknya kasus investasi bodong tidak membuat mahasiswa memiliki respon yang buruk terhadap investasi. Hal tersebut dipengaruhi oleh faktor dalam diri seperti pengetahuan dan literasi, motivasi, sikap, minat dan harapan. Sedangkan persepsi negatif sebesar 32,86%, sedikit banyak masih terdapat mahasiswa yang memiliki persepsi yang buruk terhadap investasi sebagai respon dari kasus investasi bodong. Persepsi tersebut dipengaruhi oleh faktor suasana emosional, dan faktor internal seperti sikap, motivasi, minat, dan pengalaman. Rata-rata mahasiswa masih memiliki persepsi yang positif dan berminat terhadap produk-produk investasi baik bentuk investasi pada aset riil maupun pada aset finansial. Namun terdapat fakta bahwa maraknya kasus investasi bodong membuat beberapa mahasiswa memiliki ketidakpercayaan dan image negatif terhadap produk keuangan sehingga lebih menyukai dan berminat pada bentuk investasi riil dibandingkan bentuk investasi finansial seperti investasi tanah, properti, emas dan lain sebagainya. Kemudian ditemukan pula hasil penelitian bahwa terdapat pengaruh persepsi terhadap keputusan investasi mahasiswa namun sedikit banyak tidak terdapat pengaruh persepsi terhadap keputusan investasi. Kesimpulan: Setelah dilakukan penelitian hasil penelitian menunjukkan bahwa maraknya kasus investasi bodong yang terjadi tidak membuat mahasiswa memiliki persepsi negatif terhadap investasi hal tersebut dipengaruhi oleh faktor pengetahuan, keyakinan, harapan, dan minat.

Studi Kelayakan Bisnis pada Usaha Pembuatan Batu Bata dari Bekas Tanah Galian di Desa Muara Pijoan Kabupaten Muaro Jambi Hadi Pratama Ariansyah; Efni Anita; Neneng Sudharyati
Jurnal Riset Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v3i1.3096

This research, titled Business Feasibility Study of Brick Manufacturing from Excavated Soil in Muara Pijoan Village, Muaro Jambi Regency, is motivated by the challenges faced by craftsmen in managing brick production, particularly concerning the diminishing availability of clay raw materials and the necessity for products to comply with Indonesian National Standards (SNI). The study aims to comprehensively analyze the management of the business, operational costs, and the potential profits that can be obtained from brick manufacturing in the village. To achieve this objective, the research employs methods that include field observations and interviews with business operators, allowing the researcher to understand the production processes and management practices implemented in this venture. The research results show that the brick-making business in Muara Pijoan Village is managed efficiently, producing 20,000-40,000 bricks per cycle with a net profit of around 30%. Monthly operational costs reach Rp 10,000,000, including excavator rental and employee meals. This business is considered feasible, with the initial capital of Rp 40,000,000 already paid off, and its strategic location supports easy access. The production and quality of the bricks meet market demand, making this business have good prospects for future growth.

Analisis Pengelolaan Keuangan Syariah Pedagang Sayur Wanita di Pasar Muara Tembesi Dilla Pinanti; Efni Anita; Rohana Rohana
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 3 (2025): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3308

One of the human activities in meeting daily needs requires a market as a means of support. The market will progress if financial management runs well, but on the other hand, if management does not run well it will result in losses, both in the market and for its partners. This article aims to analyze the knowledge of Vegetable Trader entrepreneurs and how they practice Sharia financial management in the businesses they run. This research was carried out at the Muara Tembesi Market directly and freely using descriptive qualitative research, namely direct interviews conducted in a relaxed manner, without complicating the informants, and the questions asked were not of an interrogative nature but only to obtain the data needed to complete and complete the writing in this research. The research results show Sharia financial management. Using a phenomenological approach, this research observed 15 informants who were vegetable traders at Muara Tembesi Market. The results of this research prove that all informants have knowledge of the concept of Islamic or Sharia financial management. Entrepreneurs have also implemented Islamic financial management through allocating budgets for zakat, infaq and alms. Apart from that, business actors also have savings and investment funds for their businesses. However, the majority of entrepreneurs still implement simple financial management. Regarding budgeting, financial reports and cash management have not been implemented in a structured manner.

Analisis Manajemen Keuangan Syariah Pada Koperasi Syariah Studi Kasus Bmt Al Ishlah Tahun 2021-2022 Kota Jambi Nurwiji Asih; Efni Anita; Victor Diwantara
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 2 (2023): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i2.1673

This study aims to find out how the Islamic financial management system is at the BMT Al Iishlah Sharia Cooperative, Jambi City, what are the constraints faced in managing Islamic finance at the BMT Al Iishlah Sharia Cooperative, Jambi City.This research is a type of field research that uses a qualitative descriptive approach. Data collection methods used in this research are observation, interviews, and documentation. The data analysis technique used is data reduction, data presentation, verification, and drawing conclusions.Based on the results of research on the manager or managers of BMT Al-Iishlah Jambi City and members of the financing, it shows that the borrower is incompetent, the management is not good or neat, the financial reports are incomplete, the use of funds is not in accordance with planning. , planning is immature, and funds are not sufficient, efforts to anticipate the causes of problematic financing of BMT Al-Ishlah are quite good. The BMT Al-Ishlah Cooperative complies with Islamic guidelines, and complies with the provisions of the Kopeirasii and Peirleimei laws. The management system at BMT Al-Ishlah uses a profit sharing system or mudharabah ratio at the end of each month, so that its financial management activities do not contain elements of usury.

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