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Journal : JURNAL PEMASARAN KOMPETITIF

 1 
Pengaruh Promosi dan Distribusi Terhadap Kepuasan Pelanggan Pada PT Tiga Serangkai Internasional Cabang Bandung Anang Martoyo; Fajar Mahardika
Jurnal Pemasaran Kompetitif Vol 3, No 2 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i2.3612

Abstract

The objectives of the research are to know the responses about promotion, distribution, customer satisfaction, and customer trust, also to analyze the influence of promotion and distribution to customer satisfaction and its implication on customer trust. The population in this study is PT. Tiga Serangkai International in the reater Bandung Region. The research method used in this research is descriptive and verification research method with a sample size of 90 respondents, data collection by interview using a questionnaire, observation and literature. Sampling technique using the "Disproportionate Starfied Random Sampling" method. Data analysis method used is path analysis. The results showed that promotion and distribution simultaneously influence customer satisfaction, partially promotion and distribution have a significant effect on customer satisfaction. Promotion gives an influence on customer satisfaction by 16%, while distribution gives an effect of 75.9%. The contribution of promotion and distribution variables to customer satisfaction is 73.7%, the remaining 26.3% is the contribution of the variables not included in the study
Co-Authors A.P, Fareza Maulana Abdillah, Muhammad Labib Abdul Hakim Prima Yuniarto Abdul Razak Naufal Abdul Razak Naufal Adam Prayogo Kuncoro Adelia Fitriani Ahmad Zulfan Akrim Teguh Suseno Al’ Amin, M. Al’ Amin, M. Amin, M. Al' Anang Martoyo Andik Wijanarko, Andik Arie Aryanto Arif Nugroho, Adhitya Putra Aurora Dwi Khatulistian Aziz, Nadjwa Naela Bambang Sumantri, R Bagus Bambang Sumatri, Raden Bagus Desmana, Satriawan Dhanar Intan Surya Saputra Dhanar Intan Surya Saputra Dhanar Intan Surya Saputra Fazar Sidik Guntur Subari Hadi Jayusman Hasan Basri Hendra Marcos I Putu Dody Suarnatha Ihsan Alparisi Inayatul Inayah Inayatur Robaniyyah Isep Saepudin Jayusman, Hadi Joko Purwanto Joko Purwanto Kabul Agus Purwanto Kholil Mustofa Luhtitisari, Luhtitisari Lutfi Syafirullah M. Al ‘Amin M. Azwan Merani, Sania Galuh Miftahul Khoiri Mohammad AL AMIN Moniroh, Nur Mubarok, Hilmi Muhammad Ghofinda Prasetia Muhammad Nur Faiz Muhammad Sandi Muhammad Yusril Ihzam Muhammad, Kukuh Muin, Muhammad Abdul Muin Noviana Safira Nugroho, Adlan Nugroho, Suryo Nur Azizah Nur Muniroh Nurul Alfiah Pari, Riki Aldi Prasetyanti, Dwi Novia Puji Cahniya Sari Purba, Angga Maulana Rahmawan Bagus Trianto Ramadhani, Khalifah Brilianti Ratih Ratih ratih ratih Riyadi Purwanto Riyadi Purwanto Rizki Ripai Saepudin, Isep Samsuri Yahya Samsuri Yahya Setiawan, Endri Shandy, Sony Veri Sidik, Fazar Sitaresmi Wahyu Handani, Sitaresmi Wahyu Suhenda Suhenda Suhenda, Suhenda Suseno, Akrim Teguh Tundo, Tundo Widya Pratiwi Yahya, Samsuri