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All Journal Jurnal Administrasi Perkantoran (JPAP) Jurnal Manajemen Teori dan Terapan Prosiding Seminar Pendidikan Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) International Research Journal of Business Studies (E-Journal) JMM (Jurnal Masyarakat Mandiri) Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Owner : Riset dan Jurnal Akuntansi Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen Bisnis Jurnal Abdimas Bina Bangsa Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Nusantara Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) INCOME: Indonesian Journal of Community Service and Engagement Abadi: Jurnal Ahmad Dahlan Mengabdi Jurnal Dikmas Economic Education Analysis Journal International Research Journal of Business Studies
Umar Yeni Suyanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Keputusan Pembelian di Marketplace Shopee: Analisis Harga dan Kualitas Produk dimoderasi Kepercayaan Konsumen Irma Dwi Astutik; Umar Yeni Suyanto; Ika Purwanti; Sri Yaumi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.799

Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga dan kualitas produk terhadap keputusan pembelian pada marketplace shopee dengan kepercayaan konsumen sebagai variabel moderating. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh mahasiswa di Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan yang merupakan pengguna aplikasi Shopee. Sampel di dalam penelitian ini adalah mahasiswa yang pernah melakukan keputusan pembelian online melalui Shopee di ITB-AD Lamongan yang berjumlah 117 responden. Analisis data menggunakan analisis regresi linier berganda. Data dianalisis menggunakan SPSS dengan software SPSS 26. Hasil penelitian dengan analisis regresi linier berganda menunjukkan bahwa harga dan kualitas produk berpengaruh terhadap keputusan pembelian sedangkan hasil Uji MRA menunjukkan bahwa kepercayaan konsumen tidak mampu memoderasi pengaruh harga dan kualitas produk terhadap keputusan pembelian.
Pengembangan Model Peningkatan Daya Saing UMKM Berbasis E-Commerce ( Studi Pada UMKM Kabupaten Lamongan) Umar Yeni Suyanto; Ika Purwanti
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 4 No 1 (2021): Article Research : Volume 4 Nomor 1, Periode Januari 2021
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v4i1.299

Abstract

Masyarakat Indonesia tentu meyakini bahwa UKM berperan besar dalam meningkatkan pendapatan dan menyerap tenaga kerja di Indonesia. Meskipun indikator-indikator ini telah berkontribusi pada pembentukan produk domestik bruto (PDB) dan penyerapan tenaga kerja yang lebih tinggi, terdapat sedikit peluang untuk memasuki sektor usaha mikro, kecil dan menengah (UMKM) dalam rantai pasokan produksi global. Penelitian ini bertujuan untuk mengkonfirmasikan rancangan model dan indikator yang dapat mempengaruhi daya saing UMKM berbasis e-commerce. Penelitian pengembangan model daya saing UMKM berbasis e-commerce dilakukan dengan menganalisis model pada penelitian sebelumnya dan melakukan uji coba. Studi awal menghasilkan dokumen kuesioner dan panduan survey yang digunakan sebagai media dalam mengumpulkan data primer dengan melakukan survey di 27 kecamatan di kabupaten Lamongan. Survey dilakukan kepada pelaku usaha mikro kecil dan menengah (UMKM) sebagai responden untuk menjawab pertanyaan yang sudah disusun dalam kuesioner. Pengujian model menggunakan metode Partial Least Square (PLS). Survey yang dilakukan pada studi ini dilakukan di 27 kecamatan dengan target jumlah responden adalah minimal tiga puluh responden per kecamatan untuk memenuhi standar jumlah minimal data per kecamatan. Hasil yang diperoleh yaitu 810 responden dari 27 kecamatan. Pada akhirnya, Variabel Ketersediaan sumber daya dan Kondisi pasar memiliki dampak yang positif dan signifikan terhadap peningkatan kinerja UMKM. selanjutnya pada variabel proses, variabel kemampuan wirausaha yang paling tinggi memiliki dampak positif dan signifikan. Variabel Kebijakan pemerintah dan infrastruktur, Pendukung proses dan Dukungan eksternal berhasil memoderasi terhadap peningkatan kinerja UMKM. Akan tetapi variabel E-commerce belum memiliki dampak signifikan dalam meningkatkan daya saing UMKM.
Digital Marketing Capability and MSMEs Performance: Understanding the Moderating Role of Environmental Dynamism Ika Purwanti; Dwi Reni Nisvul Lailyningsih; Umar Yeni Suyanto
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 3 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i3.39238

Abstract

Objective: This study examines the influence of digital marketing capability on Micro, Small, and Medium Enterprises (MSMEs) performance. Environmental dynamism was the moderator in this relationship.  Design/Methods/Approach: This study design was a quantitative approach. The research was conducted in Lamongan Regency. The research populations are managers or owners of MSMEs in the area. Using non-probability and purposive sampling techniques, this study reports the responses of 138 respondents from small and medium enterprises in Lamongan. Data were primarily gathered through self-reported online questionnaires. Partial Least Square (PLS) was then used to test the hypothesized relationships. Findings: The results show a positive effect of digital marketing capability on MSMEs performance and that environmental dynamism strengthens the relationship between digital marketing capability and MSMEs performance. Originality: Our study highlights the importance of focusing on digital marketing capability as a superior business strategy in responding to changes in consumer behavior. Empirical research on digital marketing capabilities in small-scale companies from the context of developing countries has not received serious attention (Chinakidzwa & Phiri, 2020b). To the best of our knowledge, this study is the first to link digital marketing capabilities to the MSMEs performance in Lamongan. Almost no previous research has examined environmental dynamism as a moderating role, especially in developing countries. Practical/Policy Implication: the owners or managers must focus on establishing and implementing the ability to apply digital marketing effectively. Digital marketing capability becomes one of the Company's strategic sources in creating competitive advantages, contributing to better business performance. An important practical implication of this research is that when MSMEs can adapt and transform digitally, they should concentrate on increasing digital marketing capability through activities such as providing product information on digital platforms, providing online services for customer needs, and building relations and communication with online consumers. Careful consideration of a firm's digital marketing capability is needed to improve business performance.
Analisis Kewajiban Perpajakan PPh 21, PPh 23 dan PPh Final Pada PT Taiba Consulting Indonesia Mesra Berlyn Hakim; Temon Bagus Hidayahtullah; Tri Winarsih; Umar Yeni Suyanto
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 2 (2023): Research Artikel Volume 7 Issue 2: Periode April 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i2.1382

Abstract

Various policies related to Pandemi Covid 19 have an impact on the decline in the realization of the 2021 State Expenditure Budget as evidenced in the 2020 APBN Realization Data experienced a decrease in the delivery of realization by 19.6%, annual tax notification for Income Tax in 2021, in particular taxpayers experienced Pandemi Covid uncertainty 19, Shortfall factors have a stake in swelling of the realization of budget financing by 6.1% in economic recovery so that it has an impact on slowing the profitability of business entities caused by the policy of increasing installment discounts to 50% and a decrease in corporate income tax rates by 11%. This study was conducted with the aim of finding out the implementation, payment, deduction and reporting of PPh 21 tax obligations, PPh 23, Final Construction Services PPh. The method used in this study uses qualitative, primary and secondary data sources through documentation, observation and interviews. Data analysis uses data reduction, while it is to validate data using the triangulation technique of source, time and technique. The results of the study concluded: (1) Payment, Cutting, and Reporting of PPh 21 in accordance with Law Number 36 Year 2008 concerning Taxation (2) Payment, Cutting, Reporting PPH 23 Not in accordance with Law Number 36 Year 2008, because of the postponement of vendors in PPh 13 payment (3) Payment, Cutting, and Final Income Tax Reporting in accordance with Tax Law Number 36 of 2008.  
Efektifitas Dan Kontribusi Pajak Hiburan Terhadap Penerimaan Pendapatan Asli Daerah Kabupaten Lamongan Th.2017-2020 Amanatul Khoiriyyah; Umar Yeni Suyanto; Rohmatul Fitriyah Dewi
JEMAP Vol 5, No 2: Oktober 2022
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v5i2.3630

Abstract

The purpose of this study was to determine the effectiveness and contribution of Entertainment Tax revenue to Lamongan Regency's Original Regional Revenue in 2017-2020. Data collection technique used was documentation and data analysis techniques used were descriptive data analysis, effectiveness analysis, and contribution analysis. The results of the study showed that the realization of the entertainment tax on Lamongan Regency's Regional Original Income in 2017-2020 was very effective according to the standards that has been set, showing the average annual effectiveness of 111%.  With the highest level of effectiveness of Entertainment Tax receipts in 2017 which was 229%. The lowest level of entertainment tax revenue effectiveness in 2020, which was 43%. The contribution of entertainment tax to Lamongan Regency's Regional Original Income in 2017-2020 was very less in accordance with the standards that have been set, showing the average annual contribution of 2%. with the highest level of Entertainment Tax Contribution in 2017 at 4% and the lowest Entertainment Tax contribution in 2020 at 1%. In the future, the Lamongan BAPENDA office should have good relations between taxpayers, and provide stricter sanctions to taxpayers who violate
PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN KAPASITAS PENJUALAN UMKM OTAK-OTAK BANDENG Rita Nataliawati; Umar Yeni Suyanto; Ika Purwanti; Mesra Berlyn Hakim; Maretha Anggraini; Putri Nur Sholekha; Nur Aliyah
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.517

Abstract

The main problem faced by MSMEs in Menganti Village, Glagah District, Lamongan Regency is in terms of product marketing. There is still a lack of knowledge and skills of MSMEs in using online markets, making marketing of MSME products still limited. Training and mentoring activities by a team of lecturers and students aiming to help partners utilize their gadgets as product marketing tools and optimize online marketing to increase sales turnover using the TikTok application. The training was held on 9 September 2022 at the Glagah District Office, Lamongan Regency with 10 training partners. Implementation of the training contains an explanation of the reasons for using TikTok, explanation of material on how to create an account on TikTok, upload product photos/videos, add music and promotional narratives to product photos/videos, trainees practice creating accounts on TikTok accompanied and guided by the committee. It is hoped that from this training activity, MSME actors in Menganti village, Glagah Sub-District, will have basic knowledge and skills on how to expand product marketing, which in turn can increase the sales capacity of milkfish brains
Pendampingan Pelatihan Pengisian SPT Pajak UMKM Umar Yeni Suyanto; Rina Sulistyowati; Siti Nur Hayati
Jurnal DIKMAS Vol. 2 No. 1 (2020): Juni : Jurnal DIKMAS
Publisher : Biro Pengelolaan Penelitian dan Pengabdian Kepada Masyarat SETIA Ngabang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/dikmas.v2i1.160

Abstract

This Community Service Activity (PKM) aims to provide training for MSME actors by providing an understanding of the requirements, calculations and procedures for reporting income tax, especially SPT. The partner problem that will be resolved in this activity is that some MSMEs in the Lamongan city area and its surroundings do not understand filling out SPT to report their tax obligations. The method applied to overcome this problem is to provide training through online seminars which are organized in collaboration with several lecturers from the Tax Study Program of the Ahmad Dahlan Business and Technology Institute. This activity was divided into 3 stages: planning, implementation and evaluation sessions. The results of the activity show an increase in understanding and knowledge after participating in training activities. This means that the objectives of this PKM have been achieved.
Penerapan Self Assesment System PPh Pasal 21 Untuk UMKM Rita Nataliawati; Umar Yeni Suyanto; Hilda Julfi Hikmawan; Melisa Husniyyah
Jurnal DIKMAS Vol. 2 No. 1 (2020): Juni : Jurnal DIKMAS
Publisher : Biro Pengelolaan Penelitian dan Pengabdian Kepada Masyarat SETIA Ngabang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/dikmas.v2i1.161

Abstract

Article 21 Income Tax Income Tax is one of the tax obligations that must be applied in companies. Many Micro, Small and Medium Enterprises (MSMEs) have not applied proper tax treatment in running their business. This activity aims to provide accurate information to Micro, Small and Medium Enterprises (MSMEs), especially for Income Tax Article 21. The implementation of this community service activity is carried out using an interactive discussion approach. Therefore, ITB Ahmad Dahlan Lamongan D3 Tax Study Program implemented a Community Service program (PKM) with the activity title "Article 21 Income Tax Training for MSMEs in Lamongan". After this training, MSME actors can implement a self-assessment system, especially PPh Article 21 at the company.
PENDEKATAN MANAJEMEN STRATEGI DALAM PENGEMBANGAN SEKTOR UMKM DI KABUPATEN LAMONGAN Purwanti, Ika; Suyanto, Umar Yeni

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.811 KB) | DOI: 10.31955/mea.v5i1.636

Abstract

Penelitian ini bertujuan merumuskan model strategi pengembangan UMKM berbasis keunggulan bersaing. Metode penelitian yang digunakan adalah metode deskriptif kualitatif, yaitu melakukan identifikasi berkaitan dengan berbagai masalah yang dihadapi oleh UMKM di Kab. Lamongan dan menganalisisnya dengan menggunakan analisis SWOT, kemudian merumuskan model strategi untuk mengatasinya. Analisis QSPM digunakan untuk penentuan prioritas strategi. Populasi dalam penelitian ini meliputi seluruh UMKM yang berada di Kabupaten Lamongan. Teknik pengambilan sampel menggunakan purposive sampling. Hasil penelitian berupa model strategi pengembangan UMKM berbasis keunggulan bersaing. Berdasarkan analisis internal dan eksternal UMKM di Kab. Lamongan diperoleh hasil bahwa yang menjadi strategi utama adalah strategi pertahanan dan pemeliharaan dengan strategi yang digunakan adalah penetrasi pasar dan pengembangan produk. Prioritas strategi pengembangan yang dapat diterapkan UMKM di Kabupaten Lamongan adalah melakukan inovasi produk yang diolah; menjaga dan mempertahankan kualitas bahan baku, kualitas produk, dan harga yang tetap bersaing; serta meningkatkan sarana dan prasarana pengembangan UMKM.
SEKOLAH PEREMPUAN: PEMBERDAYAAN ORGANISASI AISYIYAH KABUPATEN LAMONGAN MELALUI PROGRAM WOMANPRENEUR BERBASIS E-COMMERCE Purwanti, Ika; Suyanto, Umar Yeni; Abadi, Muhammad Dzikri; Faizah, Erna Nur
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 6 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i6.17703

Abstract

Abstrak: Program pemberdayaan ekonomi perempuan melalui pembinaan kewirausahaan menjadi salah satu pilar perjuangan Aisyiyah, Organisasi sosial kemasyarakatan Perempuan Muhammadiyah di kabupaten Lamongan. Para wirausaha Perempuan Aisyiyah Lamongan menghadapi beberapa kendala yakni kurangnya jaringan bisnis, keterampilan manajemen usaha dan pemasaran. Tujuan pengabdian ini untuk meningkatkan pengetahuan dan keterampilan dalam mengelola usaha dan meningkatkan jangkauan wilayah pemasaran. Metode pengabdian yang digunakan adalah Community Development, yang terdiri dari tahap observasi/survey awal, Focus Group Discussion/FGD dan sosialisasi kegiatan, pelatihan dan pendampingan, serta evaluasi kegiatan yang dilakukan dengan mengisi soal pre-test dan post-test. Mitra dalam pengabdian ini adalah Pimpinan Daerah ‘Aisyiyah (PDA) Lamongan. Anggota Aisyiyah Lamongan yang mengikuti kegiatan ini sebanyak 60 orang. Hasil pengabdian menunjukkan bahwa terjadi peningkatan pengetahuan dan keterampilan manajemen usaha sebesar 86,7% dan pemasaran digital 95% sesudah kegiatan pengabdian. Peserta mengetahui dan dapat menerapkan perencanaan bisnis dan promosi digital untuk memperbaiki strategi usaha yang telah dibuat. PDA Lamongan juga menunjukkan komitmen yang kuat dalam meningkatkan partisipasi Perempuan di sektor ekonomi melalaui teknologi digital.Abstract: The women's economic empowerment program through entrepreneurship development is one of the pillars of Aisyiyah's struggle, the Muhammadiyah Women's social organization in Lamongan district. Aisyiyah Lamongan women entrepreneurs face several obstacles, namely the lack of business networks, business management and marketing skills. The aim of this service is to increase knowledge and skills in managing a business and increase the reach of marketing areas. The service method used is Community Development, which consists of an initial observation/survey stage, Focus Group Discussion/FGD and socialization of activities, training and mentoring, as well as evaluation of activities carried out by filling in pre-test and post-test questions. The partner in this service is the Regional Leadership of 'Aisyiyah (PDA) Lamongan. There were 60 Aisyiyah Lamongan members who took part in this activity. The results of the dedication show that there has been an increase in business management knowledge and skills by 86.7% and digital marketing by 95% after the service activities. Participants know and can apply business planning and digital promotions to improve the business strategies they have created. PDA Lamongan also shows a strong commitment to increasing women's participation in the economic sector through digital technology.
Co-Authors -, Tri Murwaningsih - Agung Hirmantono Amanatul Khoiriyyah Amanatul Khoiriyyah Ari Kamayanti Bayu Malikhul Askhar Cahyani, Rahma Indah Desi Romadhona Dewi, Isna Ayu Safitri Kusuma Dwi Reni Nisvul Lailyningsih Elliv Hidayatul Lailiyah Faizah, Erna Nur Hakim, Mesra Berlyn Hilda Julfi Hikmawan Ika Purwanti Ika Purwanti Irma Dwi Astutik Kustitik, Kustitik Laelatul Zahro Mardiansyah, Yoga Maretha Anggraini Melisa Husniyyah Mokhtar Sayyid Muhyadi Muhyadi Muslikhah Dwihartanti, Muslikhah Muslikhah Muslikhah Mu’ah Mu’ah Nadia Islamiyah Niken Purnamasari Ni’mah, Jihan Lailatul Nur Aliyah Nur Hidayati NURUL HIDAYAH Nuvia Nishrina Oktafia, Millanda Priyatna, Deddy Purwanti, Ika Putri Nur Sholekha Rina Febrianti Miftahur Rohmah Rina Sulistyowati Rina Sulistyowati Rita Nataliawati Rohmatul Fitriyah Dewi Sayyid, Mokhtar Singgih, Cuk Triono Siti Nur Hayati Soemaryono, - Sudirman, Amalia Nurannisa Sutirman Sutirman Temon Bagus Hidayahtullah Tri Winarsih Yaumi, Sri Yulian Prasetyo Yuliansah Yuliansah Yuliansah