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All Journal Journal of Economic, Bussines and Accounting (COSTING) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Bisnis Manajemen Prima Journal of Management and Bussines (JOMB) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Husnayain Business Review Mount Hope Global Economic Journal Mount Hope Management International Journal Jurnal Medika: Medika Abdimas Paspama
Dede Ansyari Guci
Universitas Prima Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Developing Marketing Strategies for Student Entrepreneurship Products at SMA Negeri 1 Karo to Improve Economic Independence and Business Skills Jamaluddin Jamaluddin; Lenta Friska Purba; Dede Ansyari Guci; Renny Lubis; Susan Novrini
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to develop effective marketing strategies for students' entrepreneurial products at SMA Negeri 1 Karo, with the goal of increasing their economic independence and entrepreneurial skills. This activity includes mentoring and assisting students in identifying potential markets for their products, as well as providing training in practical marketing techniques, including branding, social media promotion, and sales strategies. With an emphasis on developing marketing knowledge and entrepreneurial skills, this initiative is designed to empower students to manage and develop their own businesses, ultimately supporting their personal growth and future career opportunities. The program is expected to not only enhance students' business insights but also foster an entrepreneurial spirit and independence, preparing them to face the challenges of the modern economic landscape.
Pengaruh Digital Branding Dan Electronic Word Of Mouth Terhadap Daya Saing Produk UMKM Di Kota Medan Angelin Veronica; Jessica Tanjaya; Varen Jovanca Hung; Dede Ansyari Guci; Puspa Liza Ghazali
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.10109

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital branding dan electronic word of mouth (e-WOM) terhadap daya saing produk Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Medan. Digital branding berperan dalam membangun identitas merek secara online, sementara e-WOM menciptakan rekomendasi berbasis pengalaman konsumen yang dapat memengaruhi citra produk. Hasil penelitian menunjukkan bahwa digital branding dan e-WOM berpengaruh positif dan signifikan terhadap daya saing produk UMKM. Strategi digital branding membantu meningkatkan merek, loyalitas konsumen dan memperluas jangkauan pasar sedangkan e-WOM memberikan dampak signifikan melalui ulasan positif dan rekomendasi konsumen. Studi ini merekomendasikan UMKM untuk memaksimalkan platform digital sebagai bagian dari strategi pemasaran guna meningkatkan daya saing di era digital.
Co-Authors Alan Fernando Alric Alric Angelin Veronica Angeline Darwin Darwin Efendy Salim Eni Noreni Mohammad Zain Felicia Felicia Felix Lim Hamidah Che Abdul x Hamid Jamaluddin Jamaluddin Jessica Tanjaya Jevkin Jevkin Juliana Arifin Julianus Deni Cristanto Keavy Melinda Farandi Lenta Friska Purba Norizan Remli Nurvica Sari Perangi- angin Permana, Jaka Puspa Liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Puspa Liza Ghazali Renny Lubis Rina Mirza Rosita Bangun Roslida Abdul Razak Sabrini Mentari Rezeki Sharifah Arni Syed Jaaffar Stefanus William Wongkar Susan Novrini Tarigan, Andry Admaja Varen Jovanca Hung