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Pengaruh Kualitas Layanan, Kebijakan Publik dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Krisman Damanik; Magdalena Sinaga; Sarinah Sihombing; Masjraul Hidajat; Otto Sugiharto Prakoso
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 2 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i2.1834

Abstract

Abstrak: Pengaruh Kualitas Pelayanan, Kebijakan Publik Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan merupakan artikel ilmiah studi literatur dalam lingkup Transportasi Darat. Tujuan artikel ini adalah untuk membangun hipotesis pengaruh antar variabel yang akan digunakan dalam penelitian selanjutnya. Objek penelitian di perpustakaan online, Google Scholar, Mendeley dan media online akademik lainnya. Metode penelitian menggunakan penelitian perpustakaan yang bersumber dari e-book dan e-journal open access. Analisis deskriptif kualitatif. Hasil penelitian ini: 1) Kualitas Pelayanan berpengaruh terhadap Loyalitas Pelanggan; 2) Kebijakan Publik berpengaruh terhadap Loyalitas Pelanggan; dan 3) Kepuasan Pelanggan berpengaruh terhadap Loyalitas Pelanggan.
Menavigasi Transformasi Digital: Tantangan dan Peluang Adaptasi Organisasi Sonya Sidjabat; Yulianti Keke; Osman Arafat; Yuwono D. Sucipto; Harry Purwoko; Otto Sugiharto Prakoso
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 3 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Juli - September 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i3.1336

Abstract

Evolusi perangkat lunak meningkat sehingga memodifikasi panorama organisasi lebih mencolok sehingga organisasi memerlukan kebijakan orientasi yang berkhasiat. Tujuan artikel, menggali bermacam sisi kebijakan orientasi usaha yang bisa menolong organisasi menavigasi transformasi juga memperbaiki keefektifan industri di masa teknologi. Dengan kajian pustaka menyeluruh dengan menelaah sesuatu yang berhubungan dengan kebijakan penyesuaian perdagangan. Perlunya mengamati pengetahuan menyeluruh mengenai arus ilmu pengetahuan terapan dan transformasi sikap pelanggan. Organisasi perlu mengamati pertumbuhan ilmu pengetahuan teknologi yang baru, contohnya kepintaran artifisial pengerjaan big data serta Internet of Things atau IoT, teknologi buku besar terdistribusi, mengetahui sikap pelanggan yang mengalami perubahan pada masa elektronik. Dengan mengetahui sikap dan perilaku pelanggan yang dalam, maka organisasi bisa menetapkan kesempatan baru serta menerima tindakan penyesuaian yang akurat. Keluesan organisasi dalam kebijakan penyesuaian perdagangan sangat penting dan proses pengambilan keputusan yang responsif. Toleransi kreativitas dan kemampuan melakukan perubahan organisasi penting dalam menghadapi tantangan dan peluang yang muncul di era teknologi. Pentingnya transformasi digital dilihat dari teknologi digital sebagai katalisator utama dan pendukung model bisnis. Organisasi harus siap mengubah cara mereka beroperasi dan berinteraksi dengan pelanggan di era digital yang berkembang karena transformasi digital melibatkan penggunaan teknologi untuk meningkatkan efisiensi operasional, memperluas jangkauan pasar, meningkatkan pengalaman pelanggan, dan menciptakan diferensiasi kompetitif.
Green HRM, Motivation, and Work Engagement Influencing Airline Management Performance: A Systematic Literature Review Devi Marlita; Yulianti Keke; Abdullah Ade Suryobuwono; Otto Sugiharto Prakoso; Muhammad Tohir; Primadi Candra Susanto
Annals of Human Resource Management Research Vol. 6 No. 2 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i2.3813

Abstract

Purpose: This study conducts a systematic literature review on the relationships among Green Recruitment, Green Training, motivation, Work Engagement, and airline management performance in the Indonesian aviation context using a Green Human Resource Management (HRM) perspective. Methodology: This study employed a Systematic Literature Review (SLR) following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Literature from Scopus, Web of Science, Emerald, Springer, and Google Scholar published between 2020 and 2025 was screened using predefined criteria. A total of 42 relevant peer-reviewed articles were selected and analyzed using thematic and comparative synthesis. Results: Prior studies suggest that Green Recruitment, Green Training, and employee motivation are positively associated with Work Engagement and airline management performance. Work Engagement consistently appears to be an important mediating mechanism linking green HRM practices and management performance. The findings further indicate that environmentally oriented HRM practices contribute to organizational sustainability, operational effectiveness, and employee commitment in the aviation industry. Conclusions: Green Recruitment, Green Training, and motivation improve Work Engagement and airline management performance. Work Engagement also acts as a key mediating variable. Limitations: This study’s limitations lie in its literature review-based nature, thus requiring supporting primary data from existing airlines in Indonesia. Contributions: This study contributes a framework for airline company managers to understand how green recruitment, green training, and motivation can improve performance through work-engagement.
Edukasi Strategi Pengelolaan SDM untuk Meningkatkan Kinerja: Pengabdian kepada Masyarakat Erni Pratiwi Perwitasari; Rohana DM Sitanggang; Didit Antony; Novi Indah Susanthy; Otto Sugiharto Prakoso
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 4 No. 2 (2026): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April- Juni 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v4i2.2159

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) dengan tema “Edukasi Strategi Pengelolaan SDM untuk Meningkatkan Kinerja” bertujuan untuk meningkatkan pemahaman masyarakat mengenai pentingnya pengelolaan sumber daya manusia dalam mendukung peningkatan kinerja individu maupun organisasi. Kegiatan ini dilaksanakan secara daring melalui Zoom Meeting pada hari Selasa, 10 Februari 2026 dan diselenggarakan oleh Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia dengan jumlah peserta sekitar 60 orang yang berasal dari berbagai kalangan, seperti mahasiswa, akademisi, pelaku usaha, dan masyarakat umum. Metode pelaksanaan kegiatan dilakukan melalui presentasi materi, diskusi interaktif, dan studi kasus terkait pengelolaan sumber daya manusia. Materi yang diberikan meliputi konsep dasar manajemen SDM, strategi peningkatan motivasi kerja, komunikasi organisasi, pengembangan kompetensi, kepemimpinan, serta evaluasi kinerja. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman mengenai pentingnya pengelolaan SDM yang efektif dalam meningkatkan produktivitas dan kualitas kerja organisasi. Selain itu, kegiatan ini juga memberikan solusi terhadap berbagai permasalahan yang sering dihadapi peserta, seperti rendahnya motivasi kerja, lemahnya komunikasi organisasi, dan kurang optimalnya pembagian tugas. Dengan adanya kegiatan ini, diharapkan peserta mampu menerapkan strategi pengelolaan SDM secara efektif untuk meningkatkan kualitas kinerja secara berkelanjutan.
The Effect of Staff Competence, Customer Satisfaction, and Service Quality on Cargo Shipping Service User Loyalty Esterlinus Edwin Lermatan; Reza Fauzi Jaya Sakti; Abdul Ghafar; Sarovah Widiawati; Siti Krisnawati; Otto Sugiharto Prakoso
Siber Journal of Transportation and Logistics Vol. 1 No. 2 (2023): (SJTL) Siber Journal of Transportation and Logistics (July 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v1i2.79

Abstract

Abstract: The Effect of Staff Competence, Customer Satisfaction and Service Quality on Cargo Shipping Service Users is a scientific article of literature study within the scope of the combination of human resources and marketing management. The purpose of this article is to build hypotheses of influence between variables that will be used in further research. The object of research is on online libraries, Google Scholar, Mendeley, and other academic online media. Research methods with library research sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Staff Competence affects Cargo Shipping Service Users; 2) Customer Satisfaction affects Cargo Shipping Service Users; and 3) Service Quality affects Cargo Shipping Service Users.
Improvement of National Logistics Distribution in Supporting Sea Toll Cargo Okin Ringan Purba; Haris Haris; Agus Yuliyanto; Otto Sugiharto Prakoso; Rohana Sitanggang; Rahmat Hidayat; Agus Nugroho
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.472

Abstract

The purpose of this literature review is to develop hypotheses for future researchers conducting research related to sea toll cargo. The research article on improving national logistics distribution in supporting sea toll cargo is a scientific literature article in the field of maritime transportation management. The approach used in this literature review is descriptive qualitative with comparative analysis techniques. The data collection technique is to use literature studies or conduct a literature review of relevant previous articles. The data used in this study are secondary data with a maximum publication of 8 years, sourced from academic online media such as Thomson Reuters Journal, Sage, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Springer, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. Empirical data was used to support the phenomena observed in this study. In this study, previous studies relevant to each topic were selected, with one to two articles reviewed for their findings. The results of this literature review are: 1) National logistics distribution plays a role in sea toll cargo; 2) Challenges in implementing sea toll cargo include insufficient return cargo, poor logistics connectivity in the hinterland, lack of warehouse facilities and temporary storage areas, inadequate coordination between institutions and sectors, and low awareness and logistics literacy among business actors; 3) The economic and social impacts of developing sea toll cargo include price equalization of goods, improved national supply chain efficiency, investment incentives in remote areas, and social impacts such as enhanced community welfare.