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Journal : Jurnal Syntax Transformation

Cultural Tourist Attractions at The Cap Go Meh Festival in Singkawang City Rhea Mandasari; Budi Setiawan
Jurnal Syntax Transformation Vol 4 No 12 (2023): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v4i12.862

Abstract

Cultural tourism is one of the supporting or driving factors for the Indonesian tourism sector which plays quite an important role. Culture can be an attraction that can attract domestic and foreign tourists to learn about a culture in a particular area, one of which is the Cap Go Meh Festival in Singkawang City. The Cap Go Meh Festival has now become an annual event that has been seen by the eyes of the world since 2008 and was recognized as a National Intangible Cultural Heritage (WBTB) 2020 and then named as one of the best events in Indonesia's Top 10 in 2023. Through the Cap Go Meh Festival as a cultural attraction , apart from being an entertainment event, it is also a cultural communication tool that represents traditions, history, culture, and introduces the regional culture of a place. The research was conducted to determine the attractiveness of the Cap Go Meh Festival cultural tourism which will be held in 2023 using the qualitative descriptive method. The research subjects used key informants, namely the Deputy Chief Executive, Dayak Traditional Institution, and Participants of the 2023 Cap Go Meh Festival. The research results showed that the Cap Go Meh Festival met the criteria as an attraction that had aspects of uniqueness, beauty and value contained in it.
The Role of Technology in The Development of Sex Tourism in Lokasari Mangga Besar West Jakarta Gabriel Wirawan Putra; Budi Setiawan
Jurnal Syntax Transformation Vol 4 No 11 (2023): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v4i11.863

Abstract

Lokasari Mangga Besar itself is a place that is famous for its culinary and entertainment centers. However, the entertainment available at night is different entertainment from most of the entertainment that is popular with ordinary people and teenagers who are famous for sex tourism, such as pubs, discos, and so on. Sex tourism, such as prostitution and harmful entertainment, occurs at night in the Lokasari People's Entertainment Park (THR) area, which increases the atmosphere of life and crowds, especially at night. However, currently, in Indonesia, there is no legal basis or legislation that legalizes or covers sex tourism to this day. However, in reality, sex tourism exists in tourist areas, especially in the Mangga Besar area. Sex tourism in Mangga Besar itself has changed a lot since the pandemiccovid-19, which resulted in several shops in Lokasari closing due to the lack of visitors. They were also forced to make several innovations to market their services using existing technological developments from various applications. This research aims to obtain new information related to changes that have occurred with technological developments and their role in sex tourism at Lokasari Mangga Besar, West Jakarta. The research method that will be carried out uses a descriptive qualitative approach by collecting data through interviews and observation to obtain data information from sources in the local environment as primary data sources. The research results show that tourism marketing and operations in Mangga Besar itself vary from conventional methods to modern methods that utilize the benefits of technology. Most ways of working that use application technology have advantages in terms of income due to more efficient marketing and communication to reach more people, especially new people. The use of technology from various applications such as chat and Twitter has played quite an important role in marketing and offering services in this area.
Strategy to Build A Sustainable Business Ecosystem by Optimizing Usage QR Code From Sudirman Street Food Bandung West Java Lavinia Jennifer; Budi Setiawan
Jurnal Syntax Transformation Vol 4 No 12 (2023): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v4i12.864

Abstract

Strategy for building a sustainable business ecosystem using QR Code in Sudirman Street Food Bandung can increase people's attraction to SudirmanStreet Food Bandung. QR Code ordering can minimize errors in the food ordering system, QR Code itself also has features such as monitoring income and expenses because QR Code can be a means of payment. QR Code in Sudirman Street Food Bandung is also used for the payment system and also for the ordering system. In this research, the strategy for building a sustainable business ecosystem is by using QR Code in Sudirman Street Food Bandung uses qualitative methods with a case study approach, and carries out sampling techniques using the Slovin formula while data collection techniques use observation and interview techniques. The data analysis used is a qualitative descriptive analysis technique to identify challenges and opportunities in use QR code in the food and beverage business in Sudirman Street Food Bandung. The analysis method used is factor analysis and SWOT analysis. Based on analysis of problems found at the location Sudirman Street Food Bandung found that use QR Code for orders in Sudirman Street Food Bandung is no longer used for various reasons in terms of sellers and visitors in Sudirman Street Food Bandung, therefore various innovations have been discovered that can optimize and revive a sustainable business ecosystem by using QR Code as an ordering method in Sudirman Street Food Bandung, so that a sustainable business ecosystem can be implemented in Sudirman Street Food Bandung.
The Potential of Mangrove Ecosystems as A Sustainable Ecotourism Product in The Mangrove Area of Kss Beach, Tangerang District Magharetta Putriyani Halim; Budi Setiawan
Jurnal Syntax Transformation Vol 4 No 11 (2023): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v4i11.865

Abstract

Mangrove forests have ecological, economic, research, educational and ecotourism functions. The decline in mangrove forest land has resulted in an increase in carbon in Indonesia and the loss of habitat for various types of marine biota and natural resources. Therefore, mangrove ecotourism is one way that can have a positive impact on protecting and preserving the environment and can improve the economy of the surrounding community. One of the potentials for mangrove ecotourism that can be developed is located at KSS Beach, Tangerang Regency. This research uses qualitative research by conducting observations, interviews and distributing questionnaires to the public and visitors at KSS beach. KSS Beach fulfills four elements in ecotourism, namely the element of education, the element of understanding, the element of conservation of natural resources and the element of increasing local community income, namely having mangrove forest exploration activities, mangrove education and mangrove planting. KSS Beach has three types of mangroves, namely Avicenniaceae, Rhizophoraceae, and Sonneratiaceae which can be a processed mangrove product that has sales value among the community. Therefore, KSS Beach requires further development and assistance from the government so that it can become a mangrove ecotourism that is widely known by the community.
Community-Based Tourism Development in Kerangan Ecotourism Village, South Tangerang City Fabiola Kalalo; Budi Setiawan
Jurnal Syntax Transformation Vol 4 No 12 (2023): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v4i12.873

Abstract

Community-based tourism development represents a facet of sustainable tourism. Keranggan Tourist Village's diverse potential attractions, facilities, and supportive communities are a prime example of an actively developing tourist village. While Keranggan applies community-based development principles, there is room for enhancement through more effective strategies. This research seeks to analyze the economic, social, and cultural dimensions of Community-Based Tourism (CBT) in the development of Keranggan Tourist Village. Drawing from reputable journals, the literature review method serves as the research approach. Economic indicators focus on implementing green entrepreneurship, while social indicators emphasize enhancing the performance of Pokdarwis. Cultural indicators encompass initiatives such as information exchange between local communities and guests, conducting comparative studies with other tourist villages, and providing tourism-related training for the community.