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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Agustinawati
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF PRODUCT INNOVATION, BUSINESS EXPERIENCE, AND RISK-TAKING PROPENSITY ON THE BUSINESS PERFORMANCE OF CULINARY MSMES IN LHOKSEUMAWE CITY Sara Moulida; Miftahul Jannah; Munandar; Agustinawati
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to analyze the influence of product innovation, business experience, and risk-taking propensity on the performance of culinary MSMEs in Lhokseumawe City. A quantitative approach was employed, utilizing a population of 1,650 MSMEs and a sample of 95 MSME owners selected through purposive sampling. Data were analyzed using multiple linear regression with the aid of SPSS. The results indicate that product innovation does not have a significant effect on business performance, whereas business experience and risk-taking propensity have a positive and significant impact. Collectively, the three variables explain 40.1% of the variation in business performance, while the remaining 59.9% is influenced by factors outside the model. These findings demonstrate that experience and risk-taking propensity are crucial factors in enhancing the performance of culinary MSMEs in Lhokseumawe City.
Co-Authors Alfaridho Chalirafi, Chalirafi Eni Hartanti Baijuri Era Fazira Erni Zahara Fika Ayu Fina M Subhan Mariyudi Mariyudi Mhd Aldiani Miftahul Jannah Munandar Munandar Muttaqien Nanda Ameliany Nazila Firza Nurainun Praza, Riyandhi Rahmatillah Salsabila Samsidar Sara Moulida Siti Maimunah Sufi T. Edyansyah, T. Edyansyah Yusmalina